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New data shows most Google searches now end without a click to any website, as AI answers keep users on the results page — a profound shift for search-reliant brands.

New analysis crowns LinkedIn the strongest-performing B2B advertising platform, reinforcing its central role in business marketing.

LinkedIn's new Creator Marketplace formalises brand-creator partnerships on the platform, bringing influencer marketing firmly into the B2B world.

Meta used Cannes Lions to showcase a raft of AI-powered advertising and creative tools aimed at making campaigns faster to build and easier to personalise.

TikTok's new Agentic Hub lets marketers deploy AI agents to automate campaign creation, optimisation and workflow — its boldest step yet into agentic advertising.

Google's biggest ads event of the year put generative AI at the centre of search advertising, from conversational ad formats to agentic automation.

Early evidence suggests being upfront about AI-generated content doesn't dent brand recall — reassuring news for advertisers experimenting with generative tools.

New consumer-protection powers under the DMCC Act are reshaping how UK brands can market online — with the CMA able to fine up to 10% of global turnover.

Video is the standout winner in the latest IPA Bellwether as marketers back moving-image formats across social and connected TV.

Electronic Arts opens up branded placements across its sports titles — a signal of gaming's growing pull for marketers.

A blockbuster acquisition brings two major ad-supported streaming platforms under one roof — and signals where CTV ad budgets are heading.

UK regulators hand website owners a way to keep their content out of Google's AI summaries — without a search ranking penalty.

A new dunnhumby pilot aims to let brands run one campaign across multiple UK retailers at once, tackling retail media's fragmentation problem.

British agencies contributed to 183 winning entries at Cannes Lions 2026, including seven Grand Prix, cementing the UK's status as a global creative hub.

AA/WARC forecasts double-digit momentum carrying the UK advertising market past a landmark £50bn figure in 2026.

The latest IPA Bellwether shows UK marketing spend still rising in Q2 2026, even as marketers turn more cautious about the year ahead.

Instagram's latest shopping features are transforming Reels into a powerful sales channel. Discover how UK brands can leverage product tagging, in-app checkout, and algorithm changes to turn engagement into measurable revenue.

In 2026, consumers are choosing authenticity over perfection. From shaky smartphone videos to genuine customer reviews, user-generated content is driving higher trust, better conversions, and lower acquisition costs.

Eighty years of near-misses, then three trophies in a decade. With 665 million followers and a billion-dollar empire, Cristiano Ronaldo built football's greatest personal brand — and turned a nation of ten million into one of the most-watched teams on earth.

The FIFA World Cup is far more than the world's biggest football tournament; it's a powerful economic engine that reshapes tourism, retail and local economies.