All Marketing knowledge

Deutsche Telekom has launched a campaign against digital violence — its first project with Jung von Matt — extending the telecoms giant's long run of purpose-led work on online safety.

French private bank Milleis Banque Privée has launched a campaign built around supporting clients' passions, a warmer, more human pitch in a category usually sold on performance and prestige.

French steakhouse chain Hippopotamus is pushing a new Spicy Smash Burger with a bold campaign, chasing the smash-burger trend to pull younger, value-minded diners into its restaurants.

A French proposal to ban advertising for glasses and hearing aids has split the optical and audiology sector, pitting big chains against those who say a ban would protect consumers.

Netflix became the leading private financier of French audiovisual and cinema production in 2025, according to Arcom's legal indicators — a milestone that redraws who bankrolls French storytelling.

France Télévisions must find €90m of savings in 2027, its president Delphine Ernotte Cunci has warned — a squeeze that will ripple through French public broadcasting and its ad market.

ITA Airways has enlisted Sharon Stone to embody Italian 'art de vivre' in a new campaign, using Hollywood star power to sell an airline on lifestyle rather than legroom.

French insurer GAN Assurances is back on television with a new campaign from agency Marcel, rejoining the brand-building race as insurers compete for trust and salience.

French anti-poverty charity Secours Populaire has refreshed its positioning and voice with Publicis Conseil, sharpening how one of the country's best-known non-profits asks for support.

McDonald's France has tied its latest push to hit anime 'Blue Lock Episode Nagi', via BBDO Paris — the latest fast-food brand using anime fandom to court younger diners.

Île-de-France Mobilités, the authority behind Paris-region transport, has chosen VML for its account — a high-visibility public-sector win with reach across one of Europe's busiest transit networks.

Instacart is using nostalgic icons like Shrek and Scooby-Doo to market its Clementine AI meal-planning assistant, wrapping unfamiliar technology in the warmth of childhood favourites.

Bacardi's brand integration at the 2026 MTV VMAs revived the Best Dance category, a sponsorship that buys the rum brand cultural relevance rather than just a logo on screen.

Direct-to-consumer brands that once bypassed stores are now fighting for shelf space at major chains, rewriting their marketing playbooks around retail as customer-acquisition costs bite.

Agency Ammunition has hired Myron Nilsson as chief creative officer, part of what its CEO frames as a year of major investment in the shop's creative ambitions.

Independent agency Folklore has hired Colle McVoy's Obele Brown-West as president, part of a leadership build-out as the shop pushes to scale its creative ambitions.

Children's apparel giant Carter's has overhauled its brand with a new logo and a social-first strategy built on self-expression, chasing a new generation of Gen Z and millennial parents.

Two-thirds of Americans game every week, yet gaming captures a tiny slice of ad budgets — an 'unstable equilibrium' that echoes connected TV's early years, industry leaders warned at IAB PlayFronts.

Campari has updated one of its own 1970s ads with Alan Cumming serving Negronis, a heritage-forward move that rides the cocktail's boom while keeping the brand's decades-old character intact.

Subway's new campaign, from The Martin Agency, casts Will Arnett as a diner's inner voice pushing back against sad, samey meals — a bid to reframe fast food as the smarter lunch choice.