All Marketing knowledge

The London agency quietly building dozens of websites — and the Wix + Google Ads playbook behind them.

Why bringing back a retro icon works — and the three tests before you try it.

What a Super Bowl ad really costs, and who actually gets their money’s worth.

A funny pension ad? DEVK rides the longevity craze to reach under-40s.

The 2CV is back as an all-electric concept — and the marketing play matters as much as the car.

Reader interest in The Celebrity Traitors hit 1 million page views in the first week of series 2, according to Taboola, with Claudia Winkelman and Richard E Grant among the biggest draws.

Bannerflow has announced Creative Intelligence, a connected suite of AI capabilities built into the advertising workflow to help brands create, evaluate, understand and scale advertising from one platform.

Subway has unveiled 'Blueprint', a reimagined restaurant and brand experience for EMEA, aiming to double its footprint to 10,000 restaurants in five years.

Ritter Sport's appeal over a square 'Monnemer Quadrat Bio' oat bar reaches the OLG Stuttgart — a live test of how far a brand can own a pack shape.

Lufthansa Group has launched a group-wide retail-media business, Lufthansa Group Media, pitching reach to 130m+ travellers across 72+ touchpoints.

Lieferando has dropped food shots for a new global brand platform, 'Bleib einfach im Moment', selling the feeling of staying present rather than the meal.

ASICS built a natural-history-style diorama in Paris of a fictional species, 'Homo Scrollus Canapus', to satirise sedentary screen culture.

Intermarché swaps its trademark humour for an emotional Sunday-lunch film promoting its 'Terroirs' range of French-origin products, via agency Romance.

Nissan's 'Inarrêtable' campaign dramatises the Qashqai e-POWER's 1,280 km range through a comic chase, built to scale across 30-plus markets.

Orange and Publicis Conseil dramatise digital fraud as unbearable noise in 'Scamcophonie', a sharp new campaign for Orange Cybersecure.

L'Oréal has become an official partner of Paris Saint-Germain until 2028 — its first-ever football club deal — using Vichy to study and treat players' skin.

Publicis Groupe posted +5% organic net-revenue growth in Q3 2026 and reaffirmed its outlook, extending its lead as Omnicom integrates IPG and WPP retreats.

At Advertising Week NY, Liquid Death detailed its push to become an 'AI-native' marketing org — running a large budget with two people and optimising daily.

Super Bowl LXI will stream to every US Disney+ subscriber in February 2027 — a first — alongside ESPN's debut broadcast and ABC, widening reach for advertisers.

Campari-owned Espolon is reimbursing drinkers half their Halloween ride-hailing fare, up to $25, in a stunt called 'Fare Share' aimed at surge pricing.