All Marketing knowledge

WPP performance agency Syzygy wins insurer Huk-Coburg's search advertising in a pitch, uniting SEO and SEA under one roof — even as its chief heads for the exit.

World Cup winner Mario Götze fronts a national TV campaign for Germany's next generation of elite athletes, timed to the 2026/27 Bundesliga kick-off.

A new 6,000-person DACH study finds roughly two-thirds of Germans have bought directly off an email newsletter — a reminder that owned email remains a high-conversion channel.

Mercedes-Benz headlines GameStar's 'FYNG City' at Gamescom 2026 — the only major carmaker on the floor — with the largest trade-show presence in its German unit's history.

Aldi, dm, P&G and roughly 30 others say they will stop advertising on right-wing YouTube channels after a Campact investigation — a fresh test of automated brand safety.

DRYLL, a Berlin hydration brand co-founded by World Cup winner André Schürrle, unveiled its first global platform 'Fueling Insanity' by Zurich agency Sir Mary.

Cupra premiered its electric Raval in Berlin with a surprise Kim Petras 'secret gig', treating the car launch as a street-culture event rather than a conventional reveal.

Médiamétrie's July 2026 data shows nearly 56.2m French people online — 96% of the population — averaging 3h22 a day, with weather apps surging to 33m during a heatwave.

French-rooted digital group Cosmo5 (formerly Labelium) is an official OpenAI partner agency for ChatGPT Ads in Europe, with Carrefour, TotalEnergies and Bouygues Telecom among first clients.

New Kolsquare data crowns Byilhann France's most-watched Twitch creator with 18 million viewing hours — and signals Twitch is now a general-entertainment channel, not just gaming.

SNCF's low-cost train brand OUIGO and agency Rosa Paris invent a shareable middle armrest — handed out only via a social contest — to settle the universal travel duel.

Vincent Bolloré's Lagardère Media News has taken 90% of the publisher of 'Front Populaire', extending his media galaxy and reigniting France's media-concentration debate.

French holding company Publicis has won pharma group Gilead's US media buying, estimated at $344m, unseating IPG in the wake of Omnicom's IPG merger.

Car brand Cupra and fragrance house Rabanne are sponsoring season 5 of Netflix's French rap show 'Nouvelle École' with bespoke activations — a first for the format.

Publicis Groupe France has acquired luxury-and-beauty influence agency Point d'Orgue, folding it into Influential to build an end-to-end creator offer.

Boulanger borrows the visual language of food-delivery apps for a campaign by The Good Company that makes buying a fridge feel as easy as ordering dinner.

Publicis Groupe France has acquired Paris influencer agency Point d'Orgue, a bolt-on that industrialises influence marketing inside the holding company.

Talk-and-sport station RMC revealed its 2026-27 schedule, keeping its blend of hard news, opinion-talk and wall-to-wall sport — the tentpole slots agencies buy for autumn.

TF1 group calibrated its 2026-27 TF1 and LCI schedules around the run-up to France's 2027 presidential election, anchoring its autumn ad inventory in news and debate.

French electronics retailer Boulanger, via The Good Company, apes meal-delivery app codes to promote its app — making buying a TV feel as easy as ordering dinner.