All Marketing knowledge

Sticker brand Sticki Rolls turned a billion YouTube views into a NYC pop-up drawing nearly 1,000 guests and a 130% search jump — a Gen Alpha content-to-retail flywheel.

Discord launches Play Quest+, a performance ad format rewarding in-game actions, with EA's Battlefield 6 as the first advertiser — a push toward outcome-based advertising.

CreatorIQ's State of Creators report finds brand suitability has overtaken performance as the top factor in influencer deals — yet 67% of creators earn under $10,000 a year.

Microdrama app downloads jumped 95.5% to 1.45 billion in H1 2026 and active advertisers rose 132% — making bingeable vertical soap operas a high-attention ad land grab.

Gap Inc.'s Athleta launches a purpose-led fall campaign under CMO Erika Everett, swapping transactional ads for cinematic storytelling to reverse an 11% sales slide.

Pizza Hut temporarily dropped 'pizza' to trade as 'Hut' through 31 August — a football pun anchored by a $10 large three-topping deal and Josh Allen ads.

Betfred extends its World Cup platform into the club season with 'We The Believers', an always-on football campaign by DEPT and Nomad, with Sky as lead media partner.

Adidas and Aston Villa turned a leaked kit reveal into a neo-noir whodunnit, 'Gaslamp', with Unai Emery hiring a detective to find who unveiled the shirt early.

George at Asda's first single-agency campaign across fashion and home, by Lucky Generals, reframes own-label value as insider style knowledge.

Maynards Bassetts launches 'Set the Juice Loose', a £4m VCCP campaign of bold posters and lift takeovers dramatising the sweets' juiciness across five UK cities.

The ASA has banned four social ads on testosterone testing from Numan and BioID Health, and says more are under investigation — a warning to men's-health marketers.

McDonald's relaunches 'Side Missions' with Xbox, turning fictional in-game foods into real menu items across six gaming franchises, TV, social, OOH and the app.

Budget network Lebara replaces Auto Trader as sponsor of The Great British Bake Off in a two-year deal spanning Channel 4, streaming and every spin-off.

Taboola Newsroom data shows Clubcard coverage pulled 335,000 page views in 30 days, up from 17,000 — a lesson in how a hard deadline manufactures earned media.

Dolmio's puppets are back after almost a decade, and System1 testing puts the T&P-made ad in the top 4% of its category, with an 'Exceptional' 1.35 Spike Rating.

System1's new AI screening tool rates up to 100 finished ads at a time in minutes, trained on 18 million real emotional responses rather than synthetic data.

TL;DR: Google Ads puts your business at the top of Google the moment someone searches for what you sell — and you only pay when they click. For UK small businesses, success comes down to three things: tightly-themed keywords, relevant ads that lead to a matching landing page, and conversion tracking so you know which clicks actually make money. Start small, measure everything, and scale only what works. Why Google Ads still matters for small businesses Google handles the over

Former Philips marketer Thomas Schönen is rejoining the company as head of marketing for the DACH region — a boomerang hire prizing institutional knowledge.

Agency Häppy has rolled out the first-ever cross-media brand campaign — anchored by a debut TV spot — for Finnern's specialist cat-food brand Kattovit.

Long-time Coca-Cola marketer Michael Willeke is leaving the beverage giant for a DACH marketing leadership role at Paramount — an FMCG-to-entertainment move.