All Marketing knowledge

Travel giant TUI Deutschland is promoting Christian Bärwind, its marketing and sales lead, into expanded responsibilities, in a leadership change that signals how the operator is steering its brand.

Budget airline Transavia has teamed with Publicis agency Marcel on a Pink October campaign supporting breast cancer awareness, lending the cause a mass-reach, travel-world platform.

France's media regulator Arcom has opened a call for candidates for six national DTT (TNT) frequencies whose licences expire in 2027, setting up a rare reshuffle of the country's free-to-air TV landscape.

France's famed Institut Pasteur has unveiled a public-engagement campaign, with agency TGC, aimed at deepening its connection with ordinary people and the donors its research depends on.

Fast-casual darling Cava has recruited John Ludeke — a marketer from challenger brands Dr. Squatch and Monster Energy — as chief marketing officer, signalling a more aggressive brand-building phase.

Red Lobster has formalised Andy Pitts as chief marketing officer, confirming the leader who steered its marketing through a post-bankruptcy reset into the permanent role.

UK-based, LDC-backed MSQ has acquired US performance and commerce agency January Digital, deepening its data and media capabilities and planting a bigger flag in the American market.

Hardware-wallet maker Ledger is investigating reports that users lost roughly $86 million in a suspected exploit linked to a third-party reseller, reviving hard questions about crypto's supply chain.

Twelve months on from the 10 October 2025 flash crash that wiped out roughly $19 billion in leveraged positions, Bitcoin and Ether liquidity has largely recovered — but altcoins still carry the scars.

New York AG Letitia James has secured up to $35 million from former Celsius CEO Alex Mashinsky and a permanent ban from the securities, commodities and crypto industries, closing a 2023 fraud case.

Spot Bitcoin ETFs posted around $635 million of net outflows in a single week as the funds extended a run of monthly redemptions, cooling the institutional story that drove 2024-25.

Kantar's BrandZ Most Valuable UK Brands 2026 puts the top 75 at a record $321.2bn, with HSBC on top, Revolut the fastest riser and financial services powering growth that is finally outpacing global rivals.

WARC's latest forecast lifts 2026 global advertising to a record $1.34trn, up 11.9%, driven by corporate AI investment, retail media and a packed events calendar — even as consumers stay cautious.

WPP has lined up McCann global chief Tyler Turnbull to run WPP Creative, the holding company's unified creative network, as it beds in the VML-led structure under new group CEO Cindy Rose.

The Merx system for batching a whole year of marketing content in a single weekend — how to stop scrambling for posts and get consistently visible without the daily grind.

Google has opened its SynthID Detector to the public, letting people check whether images and other media were generated by AI, and extending coverage beyond its own models.

Florida has asked a court to force Meta to change how Facebook and Instagram work for minors, escalating a lawsuit that accuses the company of addicting young users.

The Television Academy is moving the Primetime Emmy Awards from broadcast TV to Amazon's Prime Video in a six-year deal starting 2027, a landmark shift of a tentpole live event to streaming.

Waitrose is investing GBP 10m to bring restaurant-quality prepared meals to its shelves, positioning dine-in at home as a rival to eating out ahead of Christmas.

Omnicom Media's Initiative has appointed Sharon Dhillon as its UK chief executive, reinforcing its leadership as the agency pushes for growth.