All Marketing knowledge

Comedian, influencer and rap duo: Knack & Back's new campaign casts three stars whose audiences barely overlap, aiming for 200 million impressions across social and ad-supported streaming.

No pitch, no beauty parade: BetMGM has rewarded two years of steady project work by making Cape its full agency of record — with Jon Hamm leading the NFL-season launch.

Two telecoms rivals have pooled their permission-based mobile audiences into a single 11.5-million-strong SMS and RCS advertising offer — and the engagement numbers are hard to ignore.

The Deutscher Werberat's half-year report logged 836 complaints — nearly triple a year earlier — with gender discrimination still the leading issue.

Vodafone and Borussia Dortmund have used AI to reconstruct the never-filmed first-ever Bundesliga goal, scored in 1963, in 'The Unseen Goal'.

Munich coffee house Dallmayr's new umbrella campaign, 'Jedes Mal besonders', reframes the daily coffee as a ritual worth celebrating.

US sleep-tech firm Eight Sleep calls Germany its most important Continental market, growing roughly 4x on a hardware-plus-subscription model.

Germany's skilled-trades image campaign has built a custom Fortnite map to recruit Gen Z — becoming part of the game rather than an ad around it.

ARD Media and DAZN are jointly selling the Saturday Bundesliga conference across radio and streaming — a first-of-its-kind public-private ad tie-up.

Rysm's founders have completed a management buyout, taking the 250-person agency back into independence from WPP's Hirschen Group.

Around 25 independent French titles are forming a shared ad sales house, Quatrième Pouvoir, to make their engaged niche audiences sellable to advertisers.

Paris FC has unveiled its first-ever sonic identity, created by Sixième Son and inspired by 'Sous le ciel de Paris'.

AXA France and Publicis Conseil have built a campaign around single-parent families, backed by new, concrete support in its accident-of-life cover.

Burger King France's third 'Masters du Chef' edition, by Buzzman, stages a comedic romance between chefs Paul Pairet and Michel Sarran.

Sud Radio has rebuilt its 2026-27 schedule for la rentrée, with Jacques Cardoze taking the morning show and a doubling-down on opinionated talk.

France's public news brand franceinfo has unveiled a new signature, 'Le réflexe info', deployed across radio, TV, digital and social at once.

France's per-garment penalty on ultra-fast fashion takes effect on 1 September 2026, explicitly targeting Shein, Temu and AliExpress.

Omnicom Media has fused Hearts & Science and Mediahub into a single global agency, Hearts United, with Charles Roussaux running the French operation.

The FTC has finalised orders against Cox Media Group and two partners over a deceptively marketed 'Active Listening' AI ad product, totalling about $930,000.

Dr Pepper's college-football saga 'Fansville' is back for Season 9, scaled by AI and dynamic creative across 50 markets with 200+ pieces of content.