All Marketing knowledge

Independent agency group MSQ names James Townsend, poached from Stagwell, as its new chief executive as Peter Reid moves to executive chair.

WPP names a global chief client officer as it doubles down on client relationships during a turbulent year for the holding company.

Channel 4 Sales launches Instant Re4ch to make buying across its streaming and broadcast estate faster and more automated.

Debenhams kicks off the festive ad season early with a celebrity-led, long-form film built around the ease of online shopping.

Two of Britain's best-loved food brands are tapping the 'brinner' trend with pop-up parties and a serious push behind breakfast.

OpenAI's new UK campaign skips the sci-fi and hands ChatGPT Voice to a cast of sharp-witted grandparents getting everyday things done.

Big brands commit to leagues for a decade. Small businesses can borrow the same logic at a fraction of the cost - here's how to make sports sponsorship work on a modest budget.

Agency, in-house or a hybrid of both? It's one of the most common marketing questions - and the right answer depends on your stage, your needs and how much specialist work you really have.

Impressions and likes feel like progress, but they rarely pay the bills. Here's how to tell a vanity metric from one that actually matters - and what to measure instead.

Loyalty schemes are back in fashion, from supermarkets to drinks giants. But do they actually build loyalty - or just discount to people who'd have bought anyway? Here's the honest answer.

Great creative work almost always starts with a great brief. Here's a simple, practical guide to briefing a designer, agency or freelancer so you get work that actually moves the needle.

Performance marketing wins the quarter; brand marketing wins the decade. Here's how to balance short-term sales activation with long-term brand-building - and why most businesses get the mix wrong.

Some big brands are quietly walking away from star power while others double down. When does a celebrity endorsement still earn its fee - and when does it just rent you someone else's audience?

Pernod Ricard's Q1 sales fell less than feared — organic down just 0.9% — with the US and China weak but India and the rest of the world growing. A read on consumer caution.

A square of chocolate, a shade of purple, a five-note jingle: distinctive brand assets are the shortcuts that make a brand instantly recognisable. Here's how to build and protect yours.

Merx Marketing is building the new website, securing the trademark and running communications for Ratatouille Restaurant, a classic French bistro in Muswell Hill.

ADAC's insurance arm has used AI to give its lion mascots King Leo and Leona more screen time and depth — a smart play in the battle for brand distinctiveness.

Mergers, AI and a wave of account moves are redrawing the agency world in 2026. Here's a plain-English guide to the holding-company shake-up — and why it matters to businesses of every size.

Barbie and the Opera national de Paris are celebrating 25 years of 'Barbie in the Nutcracker' together — a clever pairing of a global toy brand with high culture.

Coca-Cola's Powerade flipped Novig's provocative 'Just Sports' line into a statement about backing female athletes. A lesson in earning the right to respond.