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YouTube now lets eligible US creators tag Amazon products across videos, Shorts and livestreams and earn commissions — a major social-commerce move.

The Trade Desk has unveiled 'Kokai Zuma', adding a conversational assistant and AI agents to its DSP alongside a redesigned interface.

Old Navy's Cardi B 'Most Wanted Denim' push is the most-viewed campaign in the brand's history, treating $22 jeans like a luxury drop.

Chery has launched its new Lepas SUV/EV marque in the UK with an immersive brand experience by agency Avantgarde, ahead of a European rollout.

Premier Foods has appointed NewGen to run 'organic-first' social for Mr Kipling and three other brands, leaning into TikTok and Instagram.

X has brought back in-app Lead Gen Ads globally — a format Twitter discontinued in 2016 — with native forms that pre-fill returning users' details.

Booking.com has appointed 72andSunny Amsterdam as its global creative agency of record, with its first work due early 2027.

Hovis is spending £4m to reassert itself as a British bread icon — its first big campaign since Associated British Foods bought it in a reported £75m deal.

As the burger market obsesses over smaller, flatter smashburgers, McDonald's Germany is going the other way — reviving its oversized 'Der M' with the tagline 'Dein Hunger braucht's BIG'.

As German retail drowns in app coupons and flash sales, Hornbach's new national campaign celebrates the opposite — a 'Dauertiefpreisgarantie', a permanent low-price guarantee, and no discounts at all.

Aldi Süd's 'Günstig ohne Bonus-App' campaign mocks the loyalty-app discounts of Rewe, Lidl and Edeka — and Lidl has hit back with a comedy spot, in a price-positioning battle experts say Lidl is winning.

The first barometer from L'Annuaire des agences, built on INSEE data, counts nearly 20,000 active communication agencies in France — but 84.7% employ 10 people or fewer.

Behr found 40% of DIYers abandon painting projects over colour indecision — so it built an AI colour agent, ChatHue, with Google Cloud to sell confidence instead of paint.

Kohl's is merging marketing and digital under a newly created Chief Customer Officer, Arianne Parisi, as CMO Christie Raymond departs after nearly nine years.

Starbucks brought Martha Stewart and actor Belmont Cameli into a social-first campaign that owns the Pumpkin Spice Latte's 'basic' reputation — and racked up 10 million-plus Instagram views in days.

Asics' new trail-running campaign, 'Move Your Mind on the Trails', leans on its 'Sound Mind, Sound Body' philosophy and its €160 BlazeBlast shoe to sell running as mental maintenance.

Burger King UK stripped a drive-thru down to one item for National Burger Day — a stunt built on research showing 36% of Brits suffer regular decision fatigue.

AI search optimisation — often called generative engine optimisation, or GEO — is the practice of making your website easy for AI assistants like ChatGPT, Google’s AI Overviews, Gemini and Perplexity to understand, trust and quote. The winning tactics are not exotic: answer real customer questions clearly, back your claims with statistics and sources, earn mentions on sites the AI already trusts, and keep your business details consistent everywhere. Do that and you can appear

After absorbing Interpublic, Omnicom Media Germany has named the leadership of its merged organisation under CEO Paul Remitz — and promises a 'completely new operating model'.

Hamburg agency Achtung has won product and brand PR for fast-scaling protein brand More Nutrition across the German-speaking region — a hot D2C food account with baggage.