All Marketing knowledge

VW extended its U.S. Soccer presenting partnership to 2032 and is pouring energy into NBC's centennial. The strategy: emotional connection over one-off blitzes.

Coca-Cola is reviving its Coke Zone loyalty scheme in the UK, betting that value-hungry shoppers and first-party data make rewards worth doing again.

Deutsche Bank's new wealth campaign, by Philipp und Keuntje, is among the first German efforts to buy in-chat ads on ChatGPT — a glimpse of advertising's next frontier.

Havas grew net revenue 7.2% to EUR 703m in Q3 2026, with US-led organic growth of 2.4%, and held its full-year guidance. A read on the holding-company landscape.

MediaMarktSaturn's Michael Schuld took CMO of the Year 2026 in Munich — recognition for making brand marketing matter again at a giant electronics retailer.

Elysium Construction marked ten years with a black-tie gala at the Institution of Civil Engineers — from a one-person start-up in 2016 to principal contractor on major UK energy projects.

TL;DR: Snapchat is a low-cost way for UK businesses to reach a young, mobile, hard-to-find audience. Snap's own ad tools reach around 23.9 million people in the UK; you can launch full-screen Snap Ads from roughly £5 a day in Snapchat Ads Manager, target by age, location and interests, and measure sales with the Snap Pixel. It works best for consumer brands selling to the under-35s with native, vertical video. Why Snapchat still belongs in your media plan Snapchat is easy to

Grand Theft Auto VI is the most anticipated entertainment launch in years, and Rockstar built that frenzy with almost no marketing, a masterclass in scarcity and restraint.

Nutrition app Yazio has unveiled a full rebrand around the idea of Good Dopamine, with a new identity and mascot from agency Koto and a Streak Heroes campaign built on habit-forming rewards.

German discount retailer Tedi has made a loud TV comeback with a colourful, poppy spot built around a remix of Aqua's Barbie Girl, created by Serviceplan.

Investment platform XTB has rolled out its biggest-ever advertising campaign, pairing Zlatan Ibrahimovic and Tyson Fury to tackle the taboo around talking about money and investing.

Zinedine Zidane has launched a signature padel racket line with Adidas, putting one of football's most bankable names behind the sport's fastest-growing racket category.

UEFA has appointed US agency Relevent as the exclusive marketing and sales partner for its national-team competitions from 2028, its second major rights deal with the RedBird-backed firm.

Omaha Steaks has launched No Bull, a Gen Z-focused brand campaign from TorchHouse Studio that trades decades of mail-order cliche for plain talk, backed by real service upgrades.

Tesco Media, powered by dunnhumby, has unveiled its biggest retail-media overhaul yet, adding a new ad platform, shoppable formats, on-site video, in-store influencer content and a new measurement framework.

Deliveroo and Tesco have launched WOOHOO!, a buddy-movie-style campaign from Pablo London marking Tesco groceries, Clubcard prices and points arriving on the Deliveroo app.

Just Eat has retired its celebrity ads for stop-motion animal puppets in a new UK brand platform, The Joy of Everyday, made by McCann London.

A third straight quarterly rise, led by PR, events and a nine-quarter high for main media, even as firms stay gloomy about the wider industry.

Four fixable reasons sites lose customers — and why fixing beats rebuilding.

The three bars behind the badge — and how to use it when choosing an agency.