All Marketing knowledge

Audiotainment Südwest is taking the Hamburg/Schleswig-Holstein media authority to court for refusing to re-tender FM spectrum freed when a rival station went dark.

The ECJ sided with Ikea against a Belgian far-right party that copied its look, ruling that political speech does not give free rein to exploit a famous brand's reputation.

Zalando-owned About You has launched what it calls the year's first Christmas spot, fronted by Lena Gercke, a full three months before the holidays.

Forecaster Madison & Wall has raised its German ad-market outlook to 2030, but the growth is almost entirely digital while linear TV keeps shrinking.

Renault has appointed Jean-Pierre Diernaz VP of Renault Brand Global Marketing and Chief Branding Officer across all brands, opening a new phase in its marketing transformation.

Castor & Pollux has launched 'Fellow', placing a recruited creator inside an advertiser's team to own its TikTok long-term — with Engie the first public test.

The ADMTV and specialist DK have launched a metric measuring CO2e per completed viewed second per 1,000 contacts — and it shows social video far out-emitting TV.

US publishers and brands including Time and Wayfair are building ads and data feeds aimed at AI agents, not humans, as agentic shopping begins to reroute buying decisions.

Five Guys has appointed LA agency Mirimar as its creative agency of record, cementing a more deliberate marketing push after decades of relying on word of mouth.

As employers and insurers pull back GLP-1 coverage, drugmakers like Novo Nordisk and Eli Lilly are pivoting from awareness ads to brand-building for a growing out-of-pocket market.

US news publishers are spending hundreds of millions a month buying search traffic to offset AI-driven organic declines, with paid-search budgets up 274% in three years.

Omnicom has named BBDO chairman Andrew Robertson CEO of its combined Omnicom Advertising division as founding chief Troy Ruhanen retires after two decades.

Marketing Week's State of Brand in B2B 2026 shows 58.4% of B2B firms increased their brand-building focus this year — yet only a fraction commit to genuinely long-term brand strategy.

Co-op's new 'Pop to Co-op' campaign satirises the hassle of the big supermarket shop to reframe convenience as no compromise on value, anchored by its Aldi Price Match.

A new tool from Royal Mail Marketreach, JICMAIL and Adwanted lets planners buy direct mail and door-drops alongside regional OOH, radio and cinema for the first time.

New IPA TouchPoints data shows UK adults spend 44% of their commercial-media time alone, pushing brands toward context-aware, individualised planning over shared reach.

Radiocentre is urging the government to delay any early Freeview switch-off, warning it could push radio transmission costs up more than 50% and threaten station closures.

Channel 4 has confirmed around 340 redundancies — roughly 28% of staff — in its biggest-ever restructure, as CEO Priya Dogra accelerates a streaming-first strategy.

The ASA has banned ads from Thomas Cook, Loveholidays and DialAFlight for unqualified 'eco' hotel claims — here's why bare green words now fail by default and what marketers should do.

Hyundai's in-house agency Innocean Europe will lead the European activation of the carmaker's UEFA Champions League sponsorship, covering strategy, creative, social and match-day activity.