All Marketing knowledge

OpenAI has appointed its first EMEA advertising lead - a clear sign ChatGPT ads are heading to the UK and Europe. Here is what it means for marketers.

From January 2027, every ad on ITV and ITVX must carry subtitles - and ITV is subsidising captioning for smaller advertisers. Here is what it means and what to do now.

In the UK you almost always need someone's permission before sending them a marketing email or text - unless you can tick every box of the 'soft opt-in' exemption. Marketing to other businesses is lighter-touch, but not a free-for-all. And since 5 February 2026 the ICO can fine breaches up to £17.5 million, so a permission-based list isn't just good manners - it's the law. What counts as direct marketing (and why it matters) Direct marketing is any advertising or promotional

BMW's tie-in with Sony's 'Spider-Man: Brand New Day' put its Neue Klasse on the big screen — but showing Spider-Man promos on owners' in-car displays has sparked a backlash.

Jung von Matt has won the advertising account for Hamburg's transit authority HVV, with JvM Tech and MaibornWolff also set to rebuild hvv.de — a mobility win with a digital core.

Katjes' 'Seid sweet zueinander' campaign, by antoni_jellyhouse, runs across six European markets with a message of everyday openness over prejudice — without the preachy tone.

VW brand chief Christine Wolburg says the carmaker's comeback runs on creator marketing, everyday moments, currywurst and real buttons — a deliberate turn away from a pure-tech story.

s.Oliver's new campaign uses AI to pair Heidi Klum with a digital clone of her 1990s self, dramatising the brand's decades-long claim on casual style.

Edeka planted a five-metre broccoli T-Rex at Berlin's Potsdamer Platz for its 'Survival of the Frischest' push, dramatising that frozen fruit and veg keeps its nutrients — and cuts waste.

TF1 Pub's 2027 plan unveils 'Puissance Max' cross-video buys, an 'Autopilot' agentic-AI suite, and a push to win France's €12bn local advertising market.

Havas Paris has launched The Creator Society, a talent-management arm, pledging to reinvest 5% of its fees into the projects of the creators it signs — a new twist on the agency-creator model.

Caesars Sportsbook gives Clay Matthews an over-the-top 'looksmaxxing' makeover — real prosthetics, no AI — to dramatise its app upgrades for NFL season, via agency Fellow Kids.

The UPS Store has launched 'Blu,' its first brand character, to unify messaging around printing, shredding and mailboxes — and remind small businesses it's more than a shipping counter.

Johnsonville's 'Sausage for Dinner 2026' parodies political attack ads to cut through midterm noise — complete with lawn signs, a gen-AI TV spot and a food-insecurity tie-in.

DeepIntent has launched Cora, billed as the first fully agentic marketing platform for healthcare — letting marketers direct AI agents in plain language across strategy and activation.

Tubi's biggest-ever campaign, 'Find Any Feeling for Free' by Mischief @ No Fixed Address, leans on Y2K nostalgia to sell its free library as the cure for anyone chasing a feeling.

The Welsh Government is relaunching an £88m media and creative review it previously abandoned, with the process due to begin in October — one of the UK public sector's biggest live accounts.

LVMH is moving its Asia-Pacific media account from WPP to Publicis from January 2027 — with no competitive pitch — extending one of the luxury giant's deepest agency relationships.

Neobroker Scalable Capital is running a cheeky 'Bist du besteuert?' campaign to position itself early for the Altersvorsorgedepot, the state-backed successor to the Riester pension.

Digital agency Curious Company is repackaging past bespoke builds as subscription software modules — a bid to swap one-off project fees for recurring revenue.