All Marketing knowledge

Germany's design-agency sector is growing just ~2%, HORIZONT's ranking finds. Why flat design budgets are a warning to treat brand identity as an asset, not a cost.

Despite AI's rise, 66% of French shoppers still seek a creator's opinion before buying. Why authentic human proof becomes the differentiator as AI content floods in.

Solly Azar's 50th-anniversary campaign is entirely AI-generated. A concrete data point on when generative AI can carry a brand push - and when it can't.

A legacy French radio group is betting its future audience lives in on-demand video and audio. Why incumbents must follow their audiences to new formats early.

France's ad-tech is building a 'sovereign' first-party identity layer as cookies fade. Why owning your identity infrastructure is the new source of leverage.

Dacia is repositioning the Spring from budget curiosity to credible mainstream EV. Why low price and brand ambition are not opposites - if you invest in the creative.

French ad spend grew 5.6% in H1 2026 - but 3% of advertisers take 80% of digital. Why smaller brands win on distinctive creative, not by outbidding the giants.

A prestige science title traded twice in a year shows how thin legacy-publishing ad economics have become - and why advertisers should watch who owns their premium media.

Lidl put a prime-time actress and a gender-flipping idea behind a private label. Why own-brands are now brand-building in earnest, not just cutting prices.

Bonobos made a show, not an ad - an episodic sitcom with Jack Quaid. Why brands are behaving like studios, and how to keep the product in the plot.

Cheez-It's 'Couch Committee' imitates the sports-debate shows its fans already binge. A tidy lesson in building renewable content platforms, not one-off spots.

AI buying platforms will handle 27% of US ad spend by 2030, a new forecast says, as global ad revenue tops $1.3tn. Why inputs, not autopilot, will decide winners.

Amazon is letting advertisers buy ChatGPT placements through its DSP - pushing 'ads inside the chatbot' into the mainstream. What marketers should do now.

Quilter piled a mattress on a mound of cash at King's Cross to dramatise £303bn of idle UK savings. How to turn one statistic into a shareable moment.

Currys and AMV BBDO turn the 'dad energy' meme into a cost-of-living pitch for efficient tech - a masterclass in trend-jacking with commercial intent.

Outvertising's first creative-leader CEO signals that inclusion in advertising is regrouping around effectiveness and craft. What it means for brands.

A senior TikTok ad executive is moving into podcasting as Acast unifies its European business. Why audio is now competing hard for social's budgets.

After 21 years championing the effectiveness case for TV, Thinkbox's CMO is stepping down. What it signals for advertisers and total-video planning.

A whistleblower suit over alleged undisclosed media rebates keeps agency transparency in the spotlight. What brands should demand from their media contracts.

A leaked WPP memo urges clients to swap independent 'triple bids' for three in-house options. Producers say it threatens fair competition - here is what advertisers should do.