All Marketing knowledge

Fashion discounter Takko has made TV presenter Michelle Hunziker the face of its AW 2026/27 campaign, breaking across linear TV, streaming, print, OOH and social from 10 September.

Omnicom-owned media agency UM Deutschland has elevated Felix Schneider to Managing Director and Chief Strategy Officer, moving to a dual-leadership model alongside CEO Stefanie Tannrath.

Chemnitz agency Zebra Group has won both the creative and media accounts for Haema, Germany's largest privately operated blood and plasma donation service, after a competitive pitch.

A study by Wortliga and Media 4 Nature reviewing hundreds of company websites found the majority of environmental claims would violate the EU's EmpCo directive, which takes effect at the end of September 2026.

Germany's skilled-crafts sector, via agency Carl Nann, has kicked off a public campaign to lobby the Unicode Consortium for a new emoji celebrating pride in working with your hands.

The Hamburg soft-drinks maker fritz-kola has filled its long-vacant top marketing job with Marcin Piaseczny, who joins from Bahlsen just after the brand rolled out its new 'why not?' strategy.

MV Group's independent media agency Good Buy Media has named Doris Madingou director-general after nearly a decade at the firm, alongside two Paris hires and three account wins.

B2B media group Infopro Digital has appointed Jérémy Terrier deputy CEO of its advertising sales division, Infopro Digital Media, succeeding Erik-Marie Bion.

Digital and influence agency Vanksen has named Christophe Jourdain as its new managing director, as founder Xavier Lesueur steps back. Vanksen operates across France and Luxembourg.

Former Public Service minister Stanislas Guerini has been promoted to managing partner at French AI-and-data consultancy Artefact, leading its human and organisational AI-transformation practice.

French agency Rosa Paris (ex-Rosapark) has recruited art director Paul Grange and copywriter Simon Rizo as a creative pairing, arriving after seven years together at We Are Social.

The City of Paris has awarded the Marathon de Paris concession to the Cadence Running United consortium, which groups Havas Events with sports agencies Keneo and OSE, ending ASO's long tenure.

France's out-of-home leader JCDecaux won the top prize at CB News' annual Grand Prix des Régies, anchored by its viral Céline Dion street-furniture campaign in Paris.

TL;DR: Google Analytics 4 (GA4) is Google's free tool for measuring what happens on your website, and since Universal Analytics shut down in July 2023 it is the only version available. For a UK small business it answers three questions that matter: where your visitors come from, what they do once they arrive, and which channels actually turn into enquiries or sales. Set it up once, mark your key events, link it to Google Ads and Search Console, add a consent banner for UK GDP

My Code, billed as the largest US multicultural media and marketing company, has appointed a new chief revenue officer, chief financial officer and chief operating officer as it pushes deeper into video and CTV.

For Pediatric Cancer Awareness Month, Hyundai's Hope on Wheels program launched 'Little Warrior', a campaign centred entirely on young cancer survivors with no vehicles in the creative.

Dunkin' has kicked off its fall campaign by reuniting Baby Spice and Ginger Spice with comedian Rachel Dratch, cast as 'Pumpkin Spice, the long-lost sixth member', paired with a free-drink offer.

Accenture has appointed Emma Chalwin, currently CMO of Workday, as its new global chief marketing officer, reporting directly to Chair and CEO Julie Sweet.

The Boston Beer Company has appointed Allison Stransky, most recently head of US marketing at Samsung Electronics America, as its new chief marketing officer, effective 12 October 2026.

New research from B2B community Propolis finds most UK business leaders believe marketing overstates its contribution to revenue and needs to speak the language of business.