DeepIntent Launches 'Cora,' a Fully Agentic Ad Platform for Healthcare
DeepIntent's new platform Cora lets healthcare marketers direct AI agents in plain English across intelligence, strategy and activation — and in beta with 275 customers, most reported cutting planning and activation time by more than half.
What Cora Actually Does
DeepIntent launched Cora on 10 September 2026, calling it the first fully agentic marketing platform built for healthcare. It consolidates market intelligence, strategy and omnichannel activation in one place.
'Fully agentic' means marketers direct purpose-built AI agents in natural language to interrogate data, build audiences and activate campaigns — across programmatic and, via a VideoAmp integration, linear TV — without deep technical skills.
It folds in healthcare-specific signals like payer, formulary and diagnostics data, plus real-time competitive and clinical intelligence.
The Numbers That Matter
In beta with 275 customers, 95% reported 'drastically faster' workflows, with more than 50% reductions in planning and activation time. The open beta is available to all existing DeepIntent clients as of launch.
Those are the metrics that make agentic AI real: not a demo, but measurable time compression across the messy, regulated work of healthcare media.
Marketing Minute's read: agentic tools win when they collapse cycle time, not when they add features. A 50% cut in planning time is a budget story, not just a tech story.
Why Healthcare Is the Test Bed
Pharma and healthcare marketing is uniquely complex: heavy regulation, fragmented data, and audiences of both patients and providers. That complexity is exactly where agents can save the most time.
If agentic planning survives healthcare's compliance gauntlet, it will spread fast to less-regulated categories.
CEO Chris Paquette framed Cora as breaking silos so clients can 'engage with patients and providers with unprecedented speed and confidence.'
What Businesses Should Do
Judge agentic AI on cycle-time and cost, not novelty: ask vendors for before-and-after time-to-activation, as DeepIntent has published.
Get your data house in order — agents are only as good as the signals they can reach. First-party and partner data is the fuel.
Pilot on your most process-heavy workflow first; that's where agentic automation pays back fastest.
Quick FAQ
What is DeepIntent Cora?
A marketing platform launched on 10 September 2026 that DeepIntent describes as healthcare's first fully agentic system, letting marketers direct AI agents in natural language across intelligence, strategy and activation.
What results has it shown?
In beta with 275 customers, 95% reported drastically faster workflows and more than 50% reductions in planning and activation time.
Why launch in healthcare first?
Healthcare marketing is highly regulated and data-fragmented, making it the hardest — and therefore most valuable — place to prove agentic automation.
Agentic AI stops being a buzzword the moment it shows up as time and money. A published 50%-plus cut in planning time across 275 beta clients is the kind of proof point the industry has been waiting for. The lesson for marketers: judge these tools on cycle-time, and feed them clean data. — Daniel Nikolla, Founder of Merx Marketing
Agentic AI earns its keep by collapsing cycle time, not by adding features — measure it on time-to-activation and the quality of the data you feed it.
Would you trust AI agents to plan and activate a regulated media campaign? Tell us where you'd draw the line.
If you would like to know more about this topic, please contact us on danieln@merxmarketing.co.uk
Sources: DeepIntent, Adweek, PR Newswire.
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Written by Daniel Nikolla, Founder of Merx Marketing Ltd and Marketing Minute
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