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Google is positioning itself as a commerce matchmaker, not a retailer — sponsored products in AI Mode, buying through Gemini, and an open Universal Commerce Protocol. What it means as shopping goes agentic.

Publicis has named Scott Hagedorn the first CEO of Marcel, its in-house AI platform, as the holding company positions it against off-the-shelf tools and builds AI agents for clients.

The bank's customer chief says generative AI belongs nowhere near its brand — but everywhere in its fight against fraud.

Stagwell has folded Assembly Global and ADK into a single global network, Stagwell Media, across 50+ markets and built around its AI-powered Machine OS.

TikTok has opened its off-platform ad network of nearly 400,000 apps to US advertisers and expanded its agentic AI tools, pushing its ad business well beyond the TikTok feed.

Antvoice and Stelleo have released the 2027 edition of their 'La French Alternative' adtech cartography, adding a new mapping of advertising AI providers.

AI video startup Runway has released an agent that can recreate an ad, spin out variations, localise it and publish approved versions to Meta, Google and TikTok.

Brandtech's Pencil has launched Scribble, an AI 'orchestration layer' that reads a brief and routes work across models — built on 500,000+ briefs and cutting repetitive-task time by up to 80%.

Meta's new Ads AI Connectors let tools like Claude and ChatGPT plug straight into ad accounts to audit, build and edit campaigns. Agentic advertising just arrived at the world's biggest performance platform.

TF1 Pub's 2027 plan unveils 'Puissance Max' cross-video buys, an 'Autopilot' agentic-AI suite, and a push to win France's €12bn local advertising market.

DeepIntent has launched Cora, billed as the first fully agentic marketing platform for healthcare — letting marketers direct AI agents in plain language across strategy and activation.

US publishers and brands including Time and Wayfair are building ads and data feeds aimed at AI agents, not humans, as agentic shopping begins to reroute buying decisions.

AXA has partnered with Publicis Sapient to deploy AI agents at scale across markets including the UK — a sign of how agency groups are becoming operational transformation partners.

Greggs is recruiting a dedicated Head of Data & AI to move from experiments to production-ready 'agentic' AI, building on machine-learning work across supply chain and loyalty.

The Trade Desk has unveiled 'Kokai Zuma', adding a conversational assistant and AI agents to its DSP alongside a redesigned interface.

Independent agency Butler/Till and iHeartMedia have launched what they call advertising's first fully 'agentic' streaming-audio campaign, with AI agents planning and executing the buy.

Adweek's investigation reveals Omnicom offloaded at least 468 engineering and product staff behind its Omni AI platform to third-party contractor Endava in June and July 2026 — even as CEO John Wren was publicly touting Omni as the group's client-facing AI centrepiece.

Snapchat has opened its Marketing API to external AI agents and brought its Indy agency partner programme to the UK — the latest platform to let software buy and manage ads.

HubSpot has launched Agent Hub and a low-code Agent Builder in public beta, letting marketing teams assemble their own AI agents — no engineers required. Here is what it changes for lean teams.

Google's proposed Universal Commerce Protocol would let AI agents like ChatGPT and Copilot buy products directly — a potential turning point for how commerce works online.