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TF1 Pub's 2027 plan unveils 'Puissance Max' cross-video buys, an 'Autopilot' agentic-AI suite, and a push to win France's €12bn local advertising market.

DeepIntent has launched Cora, billed as the first fully agentic marketing platform for healthcare — letting marketers direct AI agents in plain language across strategy and activation.

US publishers and brands including Time and Wayfair are building ads and data feeds aimed at AI agents, not humans, as agentic shopping begins to reroute buying decisions.

AXA has partnered with Publicis Sapient to deploy AI agents at scale across markets including the UK — a sign of how agency groups are becoming operational transformation partners.

Greggs is recruiting a dedicated Head of Data & AI to move from experiments to production-ready 'agentic' AI, building on machine-learning work across supply chain and loyalty.

The Trade Desk has unveiled 'Kokai Zuma', adding a conversational assistant and AI agents to its DSP alongside a redesigned interface.

Independent agency Butler/Till and iHeartMedia have launched what they call advertising's first fully 'agentic' streaming-audio campaign, with AI agents planning and executing the buy.

Adweek's investigation reveals Omnicom offloaded at least 468 engineering and product staff behind its Omni AI platform to third-party contractor Endava in June and July 2026 — even as CEO John Wren was publicly touting Omni as the group's client-facing AI centrepiece.

Snapchat has opened its Marketing API to external AI agents and brought its Indy agency partner programme to the UK — the latest platform to let software buy and manage ads.

HubSpot has launched Agent Hub and a low-code Agent Builder in public beta, letting marketing teams assemble their own AI agents — no engineers required. Here is what it changes for lean teams.

Google's proposed Universal Commerce Protocol would let AI agents like ChatGPT and Copilot buy products directly — a potential turning point for how commerce works online.

TikTok's new Agentic Hub lets marketers deploy AI agents to automate campaign creation, optimisation and workflow — its boldest step yet into agentic advertising.