All Marketing knowledge

Pinterest has made its display and video inventory buyable through outside DSPs for the first time - a growth play with one big catch for European advertisers.

French ad-tech platform Equativ has embedded DoubleVerify’s media-quality verification directly into its supply-side platform.

TikTok has opened its off-platform ad network of nearly 400,000 apps to US advertisers and expanded its agentic AI tools, pushing its ad business well beyond the TikTok feed.

French trading desk Gamned has shared early results from running ChatGPT advertising campaigns in France, reporting unusually low entry pricing.

UK brands spent £21.2bn on digital advertising in H1 2026, up 13%, with retail media the fastest-growing format, the IAB UK / MediaSense study found.

Vivendi/Canal+'s Dailymotion has retired 'Dailymotion Advertising' and relaunched its B2B operation as Dailymotion Business, unifying four units under its 'Ray' video-intelligence OS.

ARD Media has unveiled 'Audionited,' bundling linear radio and digital audio into a single programmatic booking with one CPM — a structural simplification of German audio buying.

Rewe is expanding its retail-media partnership with The Trade Desk so that purchase-based audiences from its physical stores now supplement its existing online data.

The European Media Marketplace, a cross-border alliance to counter global gatekeepers, has appointed industry veteran Christophe Parcot as Non-Executive Chairman.

Three years into Germany's retail-media boom, advertisers are still expanding budgets but demanding real improvements, as early enthusiasm gives way to harder questions.

Fraud0 warns most web traffic isn't human and AI is accelerating bots. Why verifying that your impressions reach humans is one of the highest-ROI moves in marketing.

AI buying platforms will handle 27% of US ad spend by 2030, a new forecast says, as global ad revenue tops $1.3tn. Why inputs, not autopilot, will decide winners.

Unlimitail and The Trade Desk are letting advertisers activate 80+ Carrefour purchase-based segments self-service on the open web — no bespoke build required — starting in France.

DeepIntent has launched Cora, billed as the first fully agentic marketing platform for healthcare — letting marketers direct AI agents in plain language across strategy and activation.

Reddit has opened its automated, AI-driven Max campaigns to all advertisers — here's what changed, the beta results, and how brands should test it.

As advertisers face pressure to report campaign CO2, a bigger German player is forming — a martech/sustainability niche that's quietly becoming a buying criterion.

Impression counting is the foundational currency of digital advertising. Google's shift to begin-to-render could quietly reset baselines across the open web.

Gartner says 80% of US ad spend will flow through AI-powered platforms by 2028. Here's how marketers can keep control of budgets and guard against the 'machine bias' that favours the platforms.

A landmark suit alleges Amazon quietly tilted its ad auctions with hidden surcharges — overcharging ~1.2 million advertisers by around $20 billion. Trust in retail-media auctions is now the story.

Independent agency Butler/Till and iHeartMedia have launched what they call advertising's first fully 'agentic' streaming-audio campaign, with AI agents planning and executing the buy.