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Three years into Germany's retail-media boom, advertisers are still expanding budgets but demanding real improvements, as early enthusiasm gives way to harder questions.

Fraud0 warns most web traffic isn't human and AI is accelerating bots. Why verifying that your impressions reach humans is one of the highest-ROI moves in marketing.

France's ad-tech is building a 'sovereign' first-party identity layer as cookies fade. Why owning your identity infrastructure is the new source of leverage.

AI buying platforms will handle 27% of US ad spend by 2030, a new forecast says, as global ad revenue tops $1.3tn. Why inputs, not autopilot, will decide winners.

Unlimitail and The Trade Desk are letting advertisers activate 80+ Carrefour purchase-based segments self-service on the open web — no bespoke build required — starting in France.

DeepIntent has launched Cora, billed as the first fully agentic marketing platform for healthcare — letting marketers direct AI agents in plain language across strategy and activation.

Reddit has opened its automated, AI-driven Max campaigns to all advertisers — here's what changed, the beta results, and how brands should test it.

As advertisers face pressure to report campaign CO2, a bigger German player is forming — a martech/sustainability niche that's quietly becoming a buying criterion.

A concrete French ad-tech first — moving CTV from impressions to people-based 'co-viewing' contacts, a template rivals will chase.

Impression counting is the foundational currency of digital advertising. Google's shift to begin-to-render could quietly reset baselines across the open web.

The biggest independent demand-side platform is laying off ~15% of staff after a soft quarter — a warning sign for the open programmatic market.

Gartner says 80% of US ad spend will flow through AI-powered platforms by 2028. Here's how marketers can keep control of budgets and guard against the 'machine bias' that favours the platforms.

Mall giant Simon Property Group is pitching advertisers on first-party location and foot-traffic data from its properties, reframing 'retail media' to include the mall itself.

Ace Hardware's RedVest Media added weather-triggered programmatic ads — auto-serving generator or fan promos when local forecasts spike — plus DoorDash, influencer and measurement tools.

A federal judge ruled Google won't have to sell its AdX exchange, rejecting the DOJ's breakup demand and ordering behavioral remedies instead — the biggest open-web ad question, resolved for now.

French-founded ad-tech firm Locala has rebranded around 'Adaptive Advertising', an AI-and-location positioning it frames as the foundation for its next phase of growth.

Snapchat has rolled out Unified Attribution to all app advertisers worldwide, claiming a 26% cut in cost per app acquisition in beta — a direct pitch to performance marketers.

A landmark suit alleges Amazon quietly tilted its ad auctions with hidden surcharges — overcharging ~1.2 million advertisers by around $20 billion. Trust in retail-media auctions is now the story.

The Trade Desk has unveiled 'Kokai Zuma', adding a conversational assistant and AI agents to its DSP alongside a redesigned interface.

Independent agency Butler/Till and iHeartMedia have launched what they call advertising's first fully 'agentic' streaming-audio campaign, with AI agents planning and executing the buy.