All Marketing knowledge

French AI champion Mistral has unveiled Mistral Large 4, a roughly trillion-parameter open-weight model positioned as ‘designed in Europe’.

Kroger, Vidmob and MMA Global built an AI model that forecasts ad-creative conversion with 81% accuracy before launch — and following it quadrupled conversion rates.

Epsilon France has unveiled Customer Twin, technology that builds anonymised, predictive digital twins of real customers so brands can test campaigns before launch.

German grocer Kaufland is scaling retail media by using Xtra-Card loyalty data to target shoppers, winning an ECR Award for a data-driven Coca-Cola 'Meal Deal' campaign.

The NHL has signed Adobe as its official creative, marketing and AI partner to deliver personalised, AI-powered fan experiences using Adobe Firefly and its experience platform.

Measurement firm Lifesight has open-sourced Horizon, its AI marketing forecasting engine, betting that transparency wins trust in a crowded measurement market.

German broadcaster Seven.One Media is partnering with Criteo and Kleinanzeigen on new data deals designed to make its TV advertising more addressable and measurable.

Jung von Matt is relaunching its technology division under new leadership, with Max Lederer vowing to build the tech brand as big as Jung von Matt itself.

Three years into Germany's retail-media boom, advertisers are still expanding budgets but demanding real improvements, as early enthusiasm gives way to harder questions.

YouGov is rolling out BrandIndex Voices in France, an AI-powered qualitative tool that aims to explain the 'why' behind brand-tracking metrics at scale, using real panellists.

Google has upgraded its Meridian marketing-mix modeling tool with agentic AI and upper-funnel measurement, folding it into Analytics 360 to link ad spend to future sales.

Fraud0 warns most web traffic isn't human and AI is accelerating bots. Why verifying that your impressions reach humans is one of the highest-ROI moves in marketing.

France's ad-tech is building a 'sovereign' first-party identity layer as cookies fade. Why owning your identity infrastructure is the new source of leverage.

DeepIntent has launched Cora, billed as the first fully agentic marketing platform for healthcare — letting marketers direct AI agents in plain language across strategy and activation.

Digital agency Curious Company is repackaging past bespoke builds as subscription software modules — a bid to swap one-off project fees for recurring revenue.

Paris-based Actionable, founded by ex-Criteo Europe boss Nicolas Rieul, has raised $10m to scale predictive and causal AI that scores entire customer journeys.

US publishers and brands including Time and Wayfair are building ads and data feeds aimed at AI agents, not humans, as agentic shopping begins to reroute buying decisions.