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Appliance brand Beko says the way to make AI useful in marketing is to begin with the problems it can actually solve - not the technology.

Publicis has named Scott Hagedorn the first CEO of Marcel, its in-house AI platform, as the holding company positions it against off-the-shelf tools and builds AI agents for clients.

German insurer Barmer ran a fully AI-generated multichannel campaign via BBDO - more creative variants on the same budget. What it means for marketing economics.

Paid advertising has started appearing inside AI assistants like ChatGPT. Here is how it works, who is already testing it, and the practical moves businesses should make before the channel matures.

Advertising and marketing job listings in Germany have fallen by more than a third in two years, with the decline accelerating and a rising share of remaining ads demanding AI competence.

New DoubleVerify research shows French consumers react to the execution of AI advertising, not its mere presence, punishing low-quality work while accepting polished AI creative with little complaint.

At a French retail conference Danone revealed it personalises creative at scale using AI tied to purchase data, and is now testing ads inside ChatGPT while tracking how answer engines cite its brands.

A 12 October Digiday report finds agencies and CMOs planning media and creative against AI-generated synthetic audiences, with one Kenvue brief falling from about 30 days to 3.

The bank's customer chief says generative AI belongs nowhere near its brand — but everywhere in its fight against fraud.

The EHI Marketing Insights Report 2026 shows AI content creation is now routine for retailers, and that many worry it is flattening their brand voice.

At Advertising Week NY, Liquid Death detailed its push to become an 'AI-native' marketing org — running a large budget with two people and optimising daily.

Most marketers now use AI regularly — but the gap between dabbling and real advantage is widening. Here's where AI genuinely delivers for marketing teams in 2026, and where it doesn't.

German health insurer Barmer has launched a long-term brand platform with BBDO Düsseldorf, built on individualised benefits and AI-produced spots.

Kroger, Vidmob and MMA Global built an AI model that forecasts ad-creative conversion with 81% accuracy before launch — and following it quadrupled conversion rates.

Indeed has launched 'Nos jobs ont besoin de vous', a campaign by 72andSunny arguing that recruitment stays a human endeavour even as AI transforms how candidates and employers meet.

A new study from Kroger, Vidmob and MMA Global finds AI 'predictive creative scoring' can forecast e-commerce conversion with 81% accuracy — before a dollar of media is spent.

Kantar's Media Reactions 2026 finds 75% of marketers plan more AI-assistant investment, yet only a quarter of consumers trust AI product recommendations.

Gartner says 18% of marketing leaders have already cut roles to AI, and predicts most top teams will eliminate traditional entry-level jobs by 2030.

The NHL has signed Adobe as its official creative, marketing and AI partner to deliver personalised, AI-powered fan experiences using Adobe Firefly and its experience platform.

Brandtech's Pencil has launched Scribble, an AI 'orchestration layer' that reads a brief and routes work across models — built on 500,000+ briefs and cutting repetitive-task time by up to 80%.