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s.Oliver's new campaign uses AI to pair Heidi Klum with a digital clone of her 1990s self, dramatising the brand's decades-long claim on casual style.

DeepIntent has launched Cora, billed as the first fully agentic marketing platform for healthcare — letting marketers direct AI agents in plain language across strategy and activation.

Otto Group fashion retailer bonprix is embedding AI through the whole customer journey, with new CMO Nicolai Johannsen insisting each use case must show ROI quickly.

Hamburg intranet and AI-workplace specialist Hirschtec has been acquired by Munich's Venitus group — a marker that internal communications is becoming a market worth investing in.

Brandtech Group's Jellyfish has hired Seun Odeneye from IPG as chief media officer to embed AI across its media practice — a talent move that signals where the media market is tilting.

AstraZeneca has built a 'wonderfully weird' campaign for its COPD inhaler Breztri around an AI-generated llama — proof that AI creative has crossed into even the most cautious categories.

Comscore has extended its AI Intelligence suite to measure sponsored ads inside ChatGPT — the clearest sign yet that the AI answer box is becoming a media channel.

Reddit has opened its automated, AI-driven Max campaigns to all advertisers — here's what changed, the beta results, and how brands should test it.

One of the most concrete 'AI replaces the production shoot' cases from a mainstream German advertiser — a live test of cost, quality and where humans still sit.

More evidence of investor money flowing into French independent comms groups specifically to fund AI and data capability.

Gartner says 80% of US ad spend will flow through AI-powered platforms by 2028. Here's how marketers can keep control of budgets and guard against the 'machine bias' that favours the platforms.

OpenAI says its ChatGPT advertising business reached a $1 billion annualized run rate about 200 days after launch, and is rolling out self-serve access in Europe.

Greggs is recruiting a dedicated Head of Data & AI to move from experiments to production-ready 'agentic' AI, building on machine-learning work across supply chain and loyalty.

French-founded ad-tech firm Locala has rebranded around 'Adaptive Advertising', an AI-and-location positioning it frames as the foundation for its next phase of growth.

Vodafone and Borussia Dortmund have used AI to reconstruct the never-filmed first-ever Bundesliga goal, scored in 1963, in 'The Unseen Goal'.

The FTC has finalised orders against Cox Media Group and two partners over a deceptively marketed 'Active Listening' AI ad product, totalling about $930,000.

Dr Pepper's college-football saga 'Fansville' is back for Season 9, scaled by AI and dynamic creative across 50 markets with 200+ pieces of content.

Behr found 40% of DIYers abandon painting projects over colour indecision — so it built an AI colour agent, ChatHue, with Google Cloud to sell confidence instead of paint.

Redpill Media, the Paris agency branded around AI-powered media planning, has been placed in judicial reorganisation — a cautionary tale about the 'AI agency' pitch.

Octopus Energy's AI assistant Arlo now handles a slice of customer emails and scores higher on satisfaction than human replies — a case study in using AI to protect, not replace, a service brand.