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NFL and Super Bowl return to free-to-air in France
The L'Équipe group has acquired free-to-air NFL rights, including the Super Bowl, for the 2026-2027 season, with France Télévisions airing the Paris Game.
Aug 53 min read


Arcom rolls out public-media impartiality rules
French media regulator Arcom will begin implementing recommendations from the Lasserre report on public-broadcasting impartiality from September 2026.
Aug 52 min read


NRJ Group revenue falls 3.5% as ad market cools
NRJ Group reported first-half 2026 revenue of €149.4m, down 3.5%, blaming a difficult advertising market as radio and TV ad income fell.
Aug 52 min read


Prisma Media joins Nielsen's DAR audience measurement
Prisma Media has become the first French press publisher to feed its first-party data into Nielsen's ID Graph, the engine behind Digital Ad Ratings measurement.
Aug 52 min read


Outfront hires its first chief data officer
Out-of-home giant Outfront created a chief data officer role and filled it with IPG/UM veteran Huw Griffiths, as OOH races to prove measurable value against digital.
Aug 52 min read


Automated buys near 40% of Spotify's ad sales
Spotify crossed 300M Premium subscribers and revealed its automated sales channel now makes up nearly 40% of ad-supported revenue — a big shift in how brands buy audio.
Aug 53 min read


Paramount leans on streaming ads amid the WBD fight
In its first full quarter as Paramount Skydance, the company leaned on streaming growth and argued its pending Warner Bros. Discovery deal will be good for advertisers.
Aug 53 min read


€99m of ads ran around France's World Cup matches on M6
A Kantar study found nearly €100m of gross ad investment ran around France's eight World Cup matches on M6, with Google the biggest advertiser — a concrete read on the value of premium live sport.
Aug 42 min read


France 2 tops July as M6 posts its best month in 20 years
French TV audience data for July 2026 shows France 2 leading on 17.0%, ahead of TF1, while M6 recorded its strongest month in two decades on World Cup football — reshaping the buy for advertisers.
Aug 43 min read


Mediatransports wins Montpellier's transit advertising
OOH specialist Mediatransports has won the advertising concession for Montpellier's bus and tram network — roughly 650 ad faces across 185 buses — part of a run of regional transit-media wins.
Aug 42 min read


France's Arcom fines CNews €200,000 for incitement to hatred
French media regulator Arcom has fined Bolloré-owned news channel CNews €200,000 over on-air remarks judged to incite hatred — a reminder that brand-safety risk runs to the platforms carrying your ads.
Aug 42 min read


JCDecaux posts 5.7% H1 growth as digital screens surge
France's JCDecaux reported 5.7% organic revenue growth in H1 2026, with net profit nearly doubling as digital out-of-home leads — a bright spot in a softer French ad market.
Aug 43 min read


Global launches its biggest-ever billboard network — and OOH’s data race heats up
Global has unveiled ‘Billboards by Global’, a 4,500-panel out-of-home network reaching 43m Britons a fortnight — and it’s pitched squarely at data-led, measurable OOH.
Jul 313 min read


UK agency shake-up: July’s biggest hires, wins and rebrands decoded
From Oliver poaching a TikTok creative chief to Grey winning Synechron and Weetabix hiring a new social agency, July’s UK agency moves reveal where the market is placing its bets.
Jul 313 min read


WPP bets its future on ‘Elevate28’ — a £500m plan to become one company
New CEO Cindy Rose is dismantling WPP’s holding-company structure in an 18-month, £500m restructure called Elevate28. Here’s what it means for UK clients and talent.
Jul 313 min read


Nielsen launches Ad Intel AI: fragmented ad data, made answerable
Nielsen's new Ad Intel AI turns fragmented competitive ad data into a conversational, real-time engine — and its Model Context Protocol integration hints at where media intelligence is heading.
Jul 293 min read


Amazon plugs into UK radio: talkSPORT and Times Radio land on its DSP
Amazon has added News UK's Octave inventory — talkSPORT, Times Radio, Virgin Radio and more — to its demand-side platform, its fourth audio deal in 25 days as it chases an under-bought channel.
Jul 273 min read


Nectar360 becomes first UK retail media network to win IAB Europe certification
Nectar360 is the first UK retail media network to secure IAB Europe certification, a milestone for measurement standards. We explain why sta
Jul 234 min read


Dr Martens hands Arena Media a bigger global brief, uniting brand and performance
Dr Martens has expanded Arena Media UK's remit to lead both brand and performance media across the UK, Europe and the US. Here is why unifie
Jul 233 min read


Omnicom merges Mediahub and Hearts & Science into a $9.1bn media network
Omnicom is combining Mediahub and Hearts & Science into a single global media network with around $9.1bn in billings across 40 markets, laun
Jul 233 min read
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