top of page
All Marketing knowledge
Marketing Minute


Netflix Is Now France's Top Private Film Backer
Netflix became the leading private financier of French audiovisual and cinema production in 2025, according to Arcom's legal indicators — a milestone that redraws who bankrolls French storytelling.
Sep 222 min read


France Télévisions Must Cut €90M in 2027
France Télévisions must find €90m of savings in 2027, its president Delphine Ernotte Cunci has warned — a squeeze that will ripple through French public broadcasting and its ad market.
Sep 222 min read


Feral Wins UKTV's Creative Account
UKTV has handed its creative account to independent agency Feral, giving a challenger shop the keys to marketing one of Britain's biggest free-to-air and pay-TV portfolios.
Sep 222 min read


Carat Names New Global Strategy and Planning Chiefs
Carat has appointed Bram Meuleman and Sarah Stringer to new global strategy and planning roles, reinforcing the media network's bet that human strategic thinking is the differentiator in an automated market.
Sep 222 min read


Channel 4 Demands 'Robust Scrutiny' of the ITV-Sky Merger
Channel 4 has called for robust scrutiny of the proposed ITV-Sky merger as the UK competition regulator weighs a formal inquiry into a deal that could reshape who controls British TV advertising.
Sep 222 min read


Dentsu Wins Netflix's EMEA Media Account Across 22 Markets
Netflix has named dentsu its sole holding-company media partner across 22 EMEA markets, a landmark win that shows even data-rich advertisers still want a single strategic media brain.
Sep 223 min read


The Women's Super League Hands Its Media Account to Bicycle as Women's Football Scales Up
The WSL has appointed Bicycle to run its media, a sign that women's football is being planned and bought like the serious commercial property it has become.
Sep 213 min read


Channel 4 Takes Over Ad Sales for Channel 5 and Paramount in a 'Historic' UK TV Deal
Channel 4 will now sell advertising for Channel 5 and Paramount's UK channels — a landmark consolidation that reshapes the UK's TV ad-sales landscape as broadcasters scramble for scale against the platforms.
Sep 213 min read


European Media Marketplace Names French Adtech Veteran Christophe Parcot Non-Executive Chairman
The European Media Marketplace, a cross-border alliance to counter global gatekeepers, has appointed industry veteran Christophe Parcot as Non-Executive Chairman.
Sep 182 min read


CoSpirit Opens Its Capital to Staff and Investor Re-Sources, With Nearly Half of Employees Buying In
French media group CoSpirit has brought employees and investment fund Re-Sources Capital into its capital, with close to one in two staff subscribing.
Sep 182 min read


Cityz Media Extends Its Klépierre Deal to 2034 and Launches Cityz Retail Media
Cityz Media has renewed its Klépierre partnership for eight more years across 38 French malls and spun up a dedicated Cityz Retail Media unit, while allying with Ocean Outdoor.
Sep 182 min read


French Court Suspends AI-Driven Job Cuts at Infopro Digital's LSA and L'Usine Nouvelle Publisher
A tribunal has halted a plan by Gisi (Infopro Digital) to cut eight sub-editor roles it argued AI could largely replace, ruling the rollout risked staff health and lacked real-world testing.
Sep 183 min read


Ströer Consolidates Its Media Operations Under a Single Leader
German media owner Ströer is restructuring, appointing an RMS co-executive to lead a unified operation spanning out-of-home, digital, data and technology.
Sep 173 min read


Dentsu X Names Claudia Wolffgardt to Lead Its MWO Health Division
Dentsu X has appointed Claudia Wolffgardt as managing director of its MWO Health division following an organisational restructure.
Sep 173 min read


Brut Marks 10 Years With Its First Major Brand Campaign
French digital media brand Brut is marking its 10th anniversary with its first-ever large-scale brand campaign, a maturity milestone for a native-social publisher.
Sep 173 min read


How Reuters' Dynamic Paywall Lifts Both Subscriptions and Ad Revenue
Reuters says a flexible, dynamic paywall is lifting both subscription revenue and advertising performance at once — challenging the idea that the two must trade off.
Sep 173 min read


CNN Launches 'Engagement Party' to Court Culture and Creators
CNN's new 'Engagement Party', fronted by podcast hosts Audie Cornish and Ari Shapiro, leans into culture and creators to rebuild audience trust.
Sep 173 min read


Spotify's Creative Lab Makes the Case for Audio Over Video
Spotify's Creative Lab argues that as media formats converge, audio can be the 'common denominator' that ties a brand's presence together across channels.
Sep 173 min read


Virgin Media O2 Marketer Rachel Swift Exits Amid a Marketing Restructure
Virgin Media O2 marketer Rachel Swift is leaving as the telecoms group reshapes its marketing function — the latest sign of churn at the top of UK marketing teams.
Sep 173 min read


Global's Mike Gordon to Step Down as Chief Commercial Officer in 2027
After 18 years building Global's commercial engine, chief commercial officer Mike Gordon will step down in 2027, moving to an advisory role as CEO Simon Pitts plots the next chapter.
Sep 163 min read
bottom of page
