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Redpill Media, the Paris agency branded around AI-powered media planning, has been placed in judicial reorganisation — a cautionary tale about the 'AI agency' pitch.

France's cécifoot team won the Euros and France Télévisions turned it into an audience hit — 3.8m for the final, 9m cumulative and 30m+ social video views.

Budget network Lebara replaces Auto Trader as sponsor of The Great British Bake Off in a two-year deal spanning Channel 4, streaming and every spin-off.

Long-time Coca-Cola marketer Michael Willeke is leaving the beverage giant for a DACH marketing leadership role at Paramount — an FMCG-to-entertainment move.

Nancy-based company-formation startup Swapn has launched its first national TV campaign, comparing launching a business to having a baby — a digital B2B challenger betting on linear TV.

Out-of-home specialist Mediatransports has won the advertising concession for Toulouse Métropole's metro — its third consecutive tender win — consolidating a full digital transit network.

France's back-to-school 'mercato' reshapes on-air talent across its biggest news and entertainment brands, led by Léa Salamé leaving France 2's flagship 8pm news.

Eli Lilly has taken its obesity-drug marketing to national TV, spotlighting a Medicare program that offers GLP-1 medicines for $50/month to eligible seniors.

Channel 4 and in-house agency 4Creative launch survival series 'Apocalypse' with three darkly comic films arguing modern humans are too awkward to survive.

EDF's 80th anniversary campaign — a BETC-led creative platform amplified by Havas Media France and a bespoke Naza track — is a textbook example of how legacy French brands should use anniversaries to reset perception.

France 2 beat TF1 in July's monthly ratings — a historic first — as M6 posted its strongest performance in two decades. The signal is unmistakeable: French TV advertisers can't treat August as dead airtime anymore.

Austrian mobile challenger Spusu, fronted by Bastian Schweinsteiger, has bought its way into Germany’s top 20 gross advertisers — level with Telekom and Vodafone.

Grey Germany has won Chinese automaker Changan’s European brand-communications account — positioning a German agency as the launchpad for a Chinese OEM’s European push.

Düsseldorf agency Unbound Media — the rebranded former Crossmedia — has won the eight-figure Sachsenlotto media account, a stabilising win as it rebuilds.

Scholz & Friends and the FAZ have shown the iconic ‘kluger Kopf’ reading on a smartphone for the first time, fronted by Kraftwerk’s Ralf Hütter — a pointed digital-first statement.

France Télévisions says its multi-sport European Championships drew more than 35m cumulative viewers across 180+ hours — a strong hand going into the autumn ad-sales season.

NBC News has named Taboola the exclusive reseller of all its programmatic display inventory — Taboola’s biggest move yet beyond native into open-web display.

Dentsu is weighing cutting up to 160 overseas legal entities and slashing HQ costs 30% by 2028 as its turnaround stalls and AI reshapes agency operations.

A former GroupM executive has amended his US lawsuit against WPP, citing a Sony investigation he says found $350m of client media rebates were retained. WPP calls the claims baseless.

After acquiring Sky Deutschland, RTL is restructuring its football portfolio across pay and free-to-air — reshaping Germany’s sports-media landscape and its ad and subscription inventory.