Doris Madingou Promoted to Director-General of Independent Media Agency Good Buy Media
TL;DR: MV Group's independent media agency Good Buy Media has promoted Doris Madingou to director-general after nearly a decade at the firm, alongside two Paris hires and three new account wins — a small signal of momentum for indie media buying.
What happened
Good Buy Media, the independent media agency within MV Group, has named Doris Madingou as director-general after nearly ten years at the firm, as Ronan Leray moves up within parent MV Group. The agency paired the promotion with two Paris hires — Sébastien Perez as regional director and Éloïse Hafidi as client director — and three account wins: Yomoni, Chargemap and Pichet.
It is a step-up-plus-momentum announcement: internal promotion, fresh senior hires and new business landing together.
Marketing Minute's read: independents still have a lane in media buying
In a market dominated by the big holding-company media networks, an independent posting a leadership promotion, hires and wins in the same breath is a quiet vote of confidence. Independents compete on agility, senior attention and transparency — and there is real client appetite for all three.
Promoting from within after a decade also signals cultural continuity, which matters more in media buying than it might seem. Trading relationships, publisher terms and institutional knowledge are hard-won; a decade-long insider stepping up protects exactly the assets a client is paying an agency to hold.
What advertisers should take from it
For advertisers weighing independents against the networks, the pitch is straightforward: fewer layers, more senior involvement and clearer accountability. The trade-off is scale, but for many brands the responsiveness and transparency of an independent outweighs the network's buying muscle.
The three wins — a fintech, an EV-charging brand and a property group — suggest the independent lane still attracts diverse, growth-minded clients. The broader read is that France's indie media segment remains a viable, differentiated choice, not just a fallback when the networks say no.
Quick FAQ
Who is Good Buy Media's new director-general?
Doris Madingou, promoted to director-general after nearly a decade at the MV Group-owned independent media agency, as Ronan Leray moves up within the parent group.
What else did the agency announce?
Two Paris hires — Sébastien Perez as regional director and Éloïse Hafidi as client director — plus three new account wins: Yomoni, Chargemap and Pichet.
Why does it matter?
It signals momentum for France's independent media-buying segment, which competes on agility, senior attention and transparency against the big holding-company networks.
An independent posting a promotion, senior hires and three wins in one breath is a quiet vote of confidence. Independents sell agility, senior attention and transparency — and there's real client appetite for all three. Promoting a decade-long insider protects the relationships clients actually pay for. — Daniel Nikolla, Founder of Merx Marketing
The takeaway: independents still have a lane in media buying — fewer layers, more senior involvement and clearer accountability, traded against the networks' pure scale.
For your media buying, does a network's scale beat an independent's senior attention and transparency — or is it the other way round?
If you would like to know more about this topic, please contact us on danieln@merxmarketing.co.uk
Sources: The Media Leader France, Good Buy Media / MV Group.
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Written by Daniel Nikolla, Founder of Merx Marketing Ltd and Marketing Minute
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