My Code Adds Three C-Suite Leaders as the Multicultural Media Firm Bets on Video
TL;DR: My Code, the largest US multicultural media and marketing company, has appointed a new CRO, CFO and COO to accelerate its push into video and connected TV — a bet on diverse audiences at a moment advertisers are scrutinising that spend.
What happened
My Code announced on 8 September 2026 that it has added three C-suite leaders as it expands its bilingual streaming and content slate. Luis Romero, previously an EVP of sales at Canela Media, joins as chief revenue officer; Ying Miao, formerly of Converge, becomes chief financial officer; and Dave Lacolzi is promoted internally to chief operating officer.
My Code's portfolio spans Remezcla, B Code, Pride Code and AA Code, and the company was majority-acquired by Ariel Alternatives in late 2023. The reshuffle backs a deeper move into video and CTV monetisation.
Marketing Minute's read: a bet on audiences under scrutiny
The timing is the story. Advertisers are re-examining diverse-media spend, and some multicultural budgets are under pressure. Building out a revenue, finance and operations bench — rather than retrenching — is a confident wager that CTV and video will make multicultural audiences easier to buy at scale.
The CRO hire from Canela Media is the tell. Bringing in senior sales leadership signals that My Code intends to sell harder into connected TV, where measurement and premium inventory are finally catching up with how multicultural audiences actually watch. It is an infrastructure bet, not a marketing gesture.
What advertisers should watch
For marketers, the question is whether specialist multicultural networks can offer the scale and measurement that CTV now demands. If My Code can package diverse audiences into the kind of premium, measurable video buys advertisers want, it strengthens the commercial case for spending there.
The broader signal is that reaching multicultural audiences is increasingly a connected-TV challenge, not a niche-media one. Advertisers who treat diverse-audience media as a checkbox risk missing where those viewers are actually spending their attention — and where measurable, brand-safe inventory is growing fastest.
Quick FAQ
What is My Code?
My Code is billed as the largest US multicultural media and marketing company, with a portfolio including Remezcla, B Code, Pride Code and AA Code. It was majority-acquired by Ariel Alternatives in late 2023.
Who are the new executives?
Luis Romero (ex-Canela Media) as chief revenue officer, Ying Miao (ex-Converge) as chief financial officer, and Dave Lacolzi, promoted internally to chief operating officer. The appointments were announced on 8 September 2026.
Why is My Code investing now?
It is betting that connected TV and video will make multicultural audiences easier to buy at scale, even as advertisers scrutinise diverse-media spend — an infrastructure investment rather than a retrenchment.
The timing is everything. With multicultural budgets under pressure, My Code is building a sales, finance and operations bench instead of cutting — a confident bet that CTV finally makes diverse audiences easy to buy at scale. That CRO hire from Canela says they intend to sell hard. — Daniel Nikolla, Founder of Merx Marketing
The takeaway: reaching multicultural audiences is now a connected-TV challenge, not a niche-media one — the inventory and measurement are where advertisers should be looking.
Is diverse-audience media a checkbox in your plan, or a serious part of your connected-TV strategy?
If you would like to know more about this topic, please contact us on danieln@merxmarketing.co.uk
Sources: Adweek, MarTech Series.
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Written by Daniel Nikolla, Founder of Merx Marketing Ltd and Marketing Minute
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