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Why Mainova's agency 'win' was really about not losing
Frankfurt utility Mainova keeps incumbent media agency Dunkelgrün after a multi-stage pitch — a lesson in defending the client you already have.
Aug 172 min read


BFM TV bets its 2026-27 schedule on the 2027 election
France's BFM TV rebuilds its 2026-2027 schedule around the 2027 presidential race, with new shows and vertical social content.
Aug 173 min read


La Liga leaves beIN for DAZN and Disney+ in France
From the 2026/27 season, DAZN and Disney+ will broadcast Spain's La Liga in France, ending beIN Sports' 14-year hold — and marking Disney+'s arrival in French live sport.
Aug 132 min read


Heroes Media sells VSD to a château entrepreneur
Heroes Media has sold the French magazine VSD to entrepreneur Vianney d'Alançon, the man behind a Puy du Fou-style historical park — a rare profitable print title changes hands.
Aug 132 min read


Metrobus wins the RATP's advertising concession
Metrobus has won the RATP's advertising sales concession, a contract reported at around €1.8bn over 12 years, and will run advertising across 45 new Grand Paris Express stations.
Aug 132 min read


Paid search overtakes TV in Germany's media mix
German ad budgets are being reordered as paid search overtakes TV and retail media surges, with Google, Amazon and Meta now capturing more than half of all ad investment.
Aug 132 min read


Grabarz & Partner bows out of Porsche after a decade
Hamburg agency Grabarz & Partner has ended its roughly decade-long partnership with Porsche, turning a painful account loss into a dignified industry moment as Serviceplan takes over.
Aug 132 min read


Stagwell doubles its bet on new business
Stagwell CEO Mark Penn is doubling the holding company's new-business team and plans to add around 1,000 staff, escalating the fight for accounts among holdcos.
Aug 132 min read


Ecco kicks off a global media review
Footwear brand Ecco has launched a global media review with adviser support, adding to a busy year of blue-chip pitches reshaping agency rosters.
Aug 132 min read


Alzheimer's Society appoints a new UK media agency
Alzheimer's Society has appointed a media agency following a competitive review — the latest charity to overhaul its media as fundraising budgets come under pressure.
Aug 132 min read


Inside WPP's £1.3bn UK government media account
The structure of the £1.3bn UK government media account won by WPP has been revealed — a landmark contract that hands one holding company enormous public-sector reach.
Aug 132 min read


French cinema roars back: July admissions jump 22.6% to 17.5m
French cinemas drew 17.53m admissions in July 2026 — up 22.6% year on year and near pre-Covid levels — powered by Nolan's 'The Odyssey' and 'Spider-Man: Brand New Day'.
Aug 113 min read


Lidl shortlists OMD, iProspect and WPP Media in its UK media review
Lidl GB has shortlisted OMD, iProspect and WPP Media for its UK media account, putting incumbent OMD under pressure as part of a wider European media review.
Aug 113 min read


UK radio hits a record 51.1m listeners as commercial pulls clear of the BBC
RAJAR Q2 2026: UK radio reached a record 51.1 million weekly listeners, and commercial radio's 40.2m audience now towers over the BBC's 30.9m — the widest gap of the RAJAR era.
Aug 113 min read


TF1's digital surge offsets a linear ad decline in H1 2026
TF1's H1 2026 results show its streaming platform TF1+ doing the heavy lifting: ad revenue up 19% and 44 million monthly streamers, offsetting soft linear TV. Here's the European broadcaster blueprint.
Aug 103 min read


ProSiebenSat.1's H1: revenue down 9%, but cost cuts and Joyn spark a profit rebound
ProSiebenSat.1's H1 2026 revenue fell ~9% as Germany's TV ad market weakened and World Cup rivals drew viewers away — yet cost cuts and Joyn's growth lifted profit and the shares.
Aug 73 min read


The Trade Desk stock craters as Q2 revenue misses — the open web's bellwether wobbles
The Trade Desk's shares fell ~22% after Q2 2026 revenue of $715.1m missed forecasts. Why the open web's biggest independent DSP wobbling matters — and what advertisers should do.
Aug 73 min read


Nielsen to acquire DoubleVerify for $2.15bn — measurement's biggest land grab yet
Nielsen is taking ad-verification giant DoubleVerify private for about $2.15bn. Inside the deal, why measurement is consolidating, and what brands should do about vendor independence.
Aug 73 min read


WPP shares soar 30% as H1 profit beats — but revenue still fell 4.7%
WPP shares leapt as much as 30% after first-half profit and margins beat expectations — even as revenue fell 4.4%. Inside Cindy Rose's turnaround and what it means for brands.
Aug 73 min read


Hearst buys out Disney's A+E stake for $1.2bn
Disney sells its A+E Global Media stake — History, A&E, Lifetime — to Hearst for $1.2bn, another sign the majors are cashing out of linear cable to fund streaming.
Aug 63 min read
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