Jérémy Terrier Named Deputy CEO of Ad-Sales House Infopro Digital Media
TL;DR: B2B media group Infopro Digital has named Jérémy Terrier deputy CEO of its ad-sales division, Infopro Digital Media — which bundles inventory, events and data across 35 media brands — succeeding Erik-Marie Bion.
What happened
Infopro Digital has appointed Jérémy Terrier as deputy CEO of its advertising sales house, Infopro Digital Media. He succeeds Erik-Marie Bion, who left in May after 17 months in the role.
The régie commercialises inventory, events and data across Infopro's 35 media brands — a portfolio that spans professional and B2B audiences France's mass-market houses cannot reach.
Marketing Minute's read: B2B media's edge is the bundle
The interesting detail is the mandate: inventory, events and data, sold together. B2B media's advantage over general-interest publishers is depth — highly specific professional audiences plus first-party data plus real-world events. Bundling those into a single commercial offer is how a B2B régie justifies premium rates.
That combination is genuinely hard for platforms to replicate. Anyone can sell display; far fewer can offer a decision-maker audience, the data to prove it, and an event where advertisers meet those buyers in person. Leadership changes at a house like this are worth watching because they shape how that bundle gets sold.
What B2B marketers should take from it
For B2B advertisers, specialist media houses remain one of the few reliable ways to reach narrow professional audiences with credibility. The value is not the banner — it is the context, the data and the access to buyers a trusted trade brand provides.
The broader signal is that B2B media monetisation is consolidating around integrated offers rather than isolated placements. Advertisers who buy the whole bundle — content, data and events — tend to get more from these houses than those who treat them as a display line item.
Quick FAQ
Who is the new deputy CEO of Infopro Digital Media?
Jérémy Terrier, appointed deputy CEO of Infopro Digital's advertising sales division. He succeeds Erik-Marie Bion, who left in May after 17 months.
What does Infopro Digital Media sell?
The régie commercialises inventory, events and data across Infopro Digital's 35 media brands, serving professional and B2B audiences.
Why does it matter?
B2B media's edge is bundling specific professional audiences, first-party data and real-world events into one commercial offer — hard for platforms to replicate and a bellwether for B2B monetisation.
The mandate is the story: inventory, events and data sold together. Anyone can sell a banner; far fewer can offer a decision-maker audience, the data to prove it, and an event where advertisers meet those buyers. That bundle is B2B media's real moat against the platforms. — Daniel Nikolla, Founder of Merx Marketing
The takeaway: B2B media's edge is the bundle — content, data and events sold together — and advertisers who buy the whole thing get more than those treating it as a display line item.
Are you buying B2B media as a banner, or as access to an audience, its data and the events where you meet them?
If you would like to know more about this topic, please contact us on danieln@merxmarketing.co.uk
Sources: The Media Leader France, mind Media.
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Written by Daniel Nikolla, Founder of Merx Marketing Ltd and Marketing Minute
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