Who has Folklore hired?

Obele Brown-West, previously president of Colle McVoy, as its new president.

Why does the hire matter?

Senior leadership adds credibility and capability as Folklore scales its ambitions, reflecting the wider pull of independents on top agency talent.

Leadership depth increasingly determines which agencies can handle serious briefs — look at who leads your account, not just the network's size.

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Sep 22

2 min read

Updated: 6 days ago

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