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WPP Media has appointed Laura Ryan, previously global CEO of IPG's Orion Worldwide, as its new chief media officer overseeing global investment and partnerships.

French gym chain On Air Fitness has unveiled a new brand platform, 'Change de niveau', with a fresh identity and multi-channel campaign built around four community profiles.

Mediaplus UK has appointed Anna Palmer as Head of Comms Planning & Strategy to lead a newly created division, part of its post-rebrand London expansion.

France's Datawords is renaming itself Group 87seconds, folding its localisation and content brands under a single identity built around video.

The AACC, France's agency association, has published 10 commitments for responsible AI use in agencies, pushing transparency and human oversight.

After 13 straight quarters of falling sales, Dave & Buster's names GUT as creative AOR and Mediaplus as media AOR to drive its growth marketing turnaround.

Ingenuity's Pulse report finds just one in three marketers are satisfied with martech returns, warning the 'value gap' now threatens agency retention.

Behind The Gloves and Brothers & Sisters launch an AI-generated film inventing boxing's 'seventh punch' to promote a Barcelona charity fight raising €200,000.

A WFA and MediaSense study finds 75% of advertisers expect to change how they pay agencies within three years, shifting from time to outcomes.

Skincare brand Sebamed has launched an emotional new brand campaign by agency Track, humanising its clinical 'science for healthy skin' claim around the pH 5.5 message.

Scholz & Friends casts actor Merlin Sandmeyer as a 'love coach' for Stadtwerke Stuttgart, reframing the energy transition as a relationship between residents and their city.

Serviceplan has created a new global premium-positioning campaign for Lufthansa, 'Premium lives in the details,' betting that specificity rebuilds premium credibility.

The Agence nationale de l'habitat has awarded its global communications to Bonum Group and subsidiary Citizen Press following a public tender — a mission-driven public-sector win.

Audi France has renewed Omnicom agency Romance after a pitch and expanded its remit to the brand's entire social media, bucking the fragmentation trend in auto marketing.

Flutter-owned Sky Vegas has unveiled 'Primetime Play,' a celebrity-led brand platform starring Kaya Scodelario — Dentsu Creative's first major work since winning the account.

Accenture Song has hired Melissa Fein to scale its US media business — a hire that puts the consulting-owned agency squarely on the turf of the traditional media holding companies.

FlixBus has picked young Berlin agency Unicorn as its new global creative lead, backing a shift from performance marketing to brand-building and an ambition to become a 'love brand'.

Independent Paris agency Hungry and Foolish has hired Philippe Boucheron as creative director and partner, doubling down on senior creative firepower as indies court big-brand briefs.

Publicis LMA has renewed its governance, promoting Alice Rinder and Coline Descamps-Dechelette to general management as the Publicis-owned agency looks to step up.

M&C Saatchi Sport & Entertainment is reshaping its leadership as global CEO Robin Clarke moves up to lead the group's Passions & PR specialism, with a new US team taking shape.