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Marketing Minute


Cofidis Hands Its New Brand Platform to Independent Agency Steve
Consumer-credit specialist Cofidis has chosen independent agency Steve to build its new integrated communications platform and creative territory.
Oct 52 min read


The Collective Hands Its Social and Influencer Account to Spin After Parting With TSA
Yoghurt brand The Collective has appointed agency Spin to run its social media and influencer marketing after ending its relationship with TSA.
Oct 53 min read


Rise at Seven Raids Jellyfish for Two Leaders in an Aggressive International Push
Manchester-based search agency Rise at Seven has hired two senior leaders from Jellyfish to spearhead an aggressive international and organic-growth expansion.
Oct 53 min read


Crufts Appoints Tommy to Fetch a New Campaign Platform for 2027
Crufts has appointed creative agency Tommy to build a new brand campaign platform for its 2027 show, as the 130-year-old institution looks to broaden its appeal.
Oct 53 min read


Currys, AMV BBDO and Spark Foundry Win IPA Effectiveness Grand Prix With £500m Proof
Currys, AMV BBDO and Spark Foundry have taken the 2026 IPA Effectiveness Grand Prix for 'Beyond Techspectations', a campaign credited with £500m in incremental revenue over two years.
Oct 53 min read


TikTok Adds Two-Tier Certification Badges to Vet Its Agency Partners
TikTok has introduced two certification tiers — Agency Partner and Premier Agency Partner — to help brands identify vetted agencies within its growing partner program.
Oct 53 min read


Jon Cook to Leave WPP After 30 Years as Eric Campbell Takes VML's Global Reins
WPP's Jon Cook will leave in March 2027 after 30 years, handing the global CEO role at VML to long-time colleague Eric Campbell.
Oct 53 min read


Bountiful Cow Wins Butternut Box Brand Media Account
Independent media agency Bountiful Cow has won the brand media account for fresh dog food company Butternut Box after a competitive in-house pitch, taking on above-the-line media strategy, planning and buying.
Oct 23 min read


S4 Capital Reshuffles Leadership at Monks Germany and Across Europe
S4 Capital's Monks has made management changes at Monks Germany and across its European operations, following earlier turbulence at the German unit.
Oct 22 min read


Thjnk Defends Its Enercity Lead-Agency Account After a Pitch
Agency thjnk has successfully defended the account of Hanover utility Enercity in a competitive pitch, remaining its lead creative agency.
Oct 22 min read


Burger King Germany Splits From Social Agency Charles & Charlotte
Burger King Germany has ended its social-media partnership with Berlin agency Charles & Charlotte after about 18 months.
Oct 22 min read


Douglas Reopens Its Europe-Wide Media Account, a Year After Bundling at Carat
Beauty retailer Douglas is retendering its media business across all 22 of its European markets, just a year after consolidating DACH spend with Carat.
Oct 22 min read


L'Oréal Hands Its €350m DACH Media Account to Omnicom
L'Oréal has concluded its DACH media review and awarded its roughly €350m business to Omnicom Media Group, ending Wavemaker's tenure.
Oct 22 min read


Wild Buzz Agency Wins Jean Paul Gaultier's 'La Favorite' Launch
Independent French agency Wild Buzz has won a three-way pitch to handle the French launch of Jean Paul Gaultier's new 'La Favorite' fragrance, anchored by a Paris pop-up.
Oct 22 min read


Emma Armstrong and Michael Aimette Exit BBDO New York, Both Land at FCB
Two senior BBDO New York leaders are departing, with FCB hiring both — a clean signal of senior-talent churn among the big US creative shops.
Oct 22 min read


Ex-McCann Global Boss Chris Macdonald Takes the Helm at The EC Group
Chris Macdonald, former global CEO of McCann's ad network, has been named Group CEO of brand-experience business The EC Group, signalling where senior leaders see growth.
Oct 22 min read


Arena Media Lands the Lionsgate UK Media Account
Arena Media has won all UK & Ireland media planning and buying for film studio Lionsgate after a competitive pitch, a visible entertainment-sector win for Havas.
Oct 22 min read


Sharps Opens a 'Secret Door' for a New Brand Platform
Fitted-furniture brand Sharps has launched 'It's What's Inside That Counts' via Neverland, betting distinctive brand-building beats discounting in a soft big-ticket market.
Oct 22 min read


WPP Set to Climb Back Into the FTSE 100
WPP is set to return to the FTSE 100 after a bruising 2026, handing CEO Cindy Rose a hard piece of market validation for her turnaround.
Oct 22 min read


Carte Noire Picks Heaven to Lead Its Social and Influence Push
Lavazza-owned coffee brand Carte Noire has appointed agency Heaven for social media and influence, building a creator 'crew' across Instagram, Facebook and TikTok.
Sep 303 min read
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