All Marketing knowledge

A tangible marker of the squeeze on German creative agencies — a rescue-by-acquisition that keeps the Häppy brand alive under a bigger roof.

A fresh international launch account on German soil — a challenger-brand story in a QSR market dominated by McDonald's and Burger King.

More evidence of investor money flowing into French independent comms groups specifically to fund AI and data capability.

A fresh French agency win for a challenger FMCG brand — notable because it goes to an independent, B-Corp-certified shop rather than a network.

A recognisable political name takes the top operational role at a Paris influence firm — a signal on the blurring line between politics and the influence-comms industry.

A high-profile public-to-private move puts Havas into the disinformation-defence business — a sensitive intersection of comms, security and politics.

A landmark femcare account — home of AMV BBDO's 'Wombstories' and 'Blood Normal' — goes into review as M&A reshapes agency rosters.

Omnicom media agency UM successfully defended the media mandate for European public broadcaster Arte in a competitive pitch, retaining the incumbent relationship.

Following a pitch, Geely awarded a full-service advertising mandate to Havas Germany to steer its German market launch, spanning strategy, creative, media, events and PR.

Mother Berlin localised Uber Eats' celebrity strategy, making German TV personality Bruce Darnell the face of its German campaign, replacing Hollywood's Jude Law.

Publicis landed PepsiCo's global media business (which spent $3.4bn on advertising in 2025) without a formal pitch, and withdrew from the Coca-Cola global media review to take it.

Havas is restructuring its UK business and elevating Patrick 'Paddy' Affleck to UK CEO across media and creative, deepening its single-'Village' integration bet.

The Mission Group is folding London agency Krow into Bray Leino, retiring the Krow brand to create a ~300-person integrated agency under CEO Kate Cox.

The legal battle between WPP and ex-employee-turned-whistleblower Foster has escalated, with the holding company moving to allege misconduct and seek sanctions — putting holdco governance in the spotlight.

No pitch, no beauty parade: BetMGM has rewarded two years of steady project work by making Cape its full agency of record — with Jon Hamm leading the NFL-season launch.

Rysm's founders have completed a management buyout, taking the 250-person agency back into independence from WPP's Hirschen Group.

AXA France and Publicis Conseil have built a campaign around single-parent families, backed by new, concrete support in its accident-of-life cover.

Burger King France's third 'Masters du Chef' edition, by Buzzman, stages a comedic romance between chefs Paul Pairet and Michel Sarran.

Omnicom Media has fused Hearts & Science and Mediahub into a single global agency, Hearts United, with Charles Roussaux running the French operation.

Booking.com has appointed 72andSunny Amsterdam as its global creative agency of record, with its first work due early 2027.