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IPG Mediabrands agency Initiative widens its German leadership as the Omnicom-IPG merger reshapes the media landscape.

Frankfurt utility Mainova keeps incumbent media agency Dunkelgrün after a multi-stage pitch — a lesson in defending the client you already have.

Westfield Rise and Disney UK expand a Toy Story 5 experience across London and Stratford City — retail media in play costume.

Cuisinart swaps product shots for a 14-part non-linear comedy series built for TikTok, Reels and Shorts.

France's BFM TV rebuilds its 2026-2027 schedule around the 2027 presidential race, with new shows and vertical social content.

KFC UK turns La Vieille Ferme's 'Chicken Wine' nickname into a four-day 'Coq au Vin' wine bar in Shoreditch.

Hamburg agency TankTank wins an EU-wide tender to run Bioland's three-year 'Grenzenlos Bio' organic campaign.

Analysts warn a national school smartphone ban could strip billions from social platforms' ad revenue — and reprice teen attention.

Dentsu grew organic net revenue just 0.3% in H1 2026 as CEO Takeshi Sano's cost-cutting turnaround pushes on.

APIG, France's main newspaper alliance, has filed with the Autorite de la Concurrence over Google AI Overviews and the traffic it threatens.

Crocs' first-ever mascot, Niles, is a bet that a recurring social character beats one-off ads in the Gen Z era.

Panera Bread has hired Cava's marketing chief Andy Rebhun as CMO — a bet that modern, loyalty-led marketing can power its turnaround, days after announcing a Boston HQ move.

The agency Markenzeichen has won the marketing account for Fraport, operator of Frankfurt Airport — a win that spotlights the steady value of corporate and infrastructure brand work.

VML Germany's chief creative officer Simona Suman has left — and the agency won't replace the role directly, a small move that reveals how WPP's networks are reshaping creative leadership.

Foot Locker's new 'It Will Always Be Foot Locker' platform, starring Method Man, turns its striped uniform into a heritage-led bet on cultural authority — a masterclass in distinctive assets.

Hiscox has retained Uncommon Creative Studio after a review and is shifting from campaign-led bursts to an 'always-on' model — here's what the pivot really means for marketers.

Lacoste has turned its crocodile into the animated hero of a 1980s-anime-style summer series on Instagram — a lesson in why heritage brands are casting their logos, not just stamping them.

L&C New York has repurchased the minority stake held by Germany's Serviceplan Group, ending a three-year partnership and returning the creative shop to full independence.

Twitch has appointed former Google executive Christine Cassis as its global chief marketing officer — a hire that signals a harder push for advertisers and mainstream reach.

Bayer's Rennie leans into Britain's oldest social fib — blaming the dog — in a cheeky three-month campaign from McCann London built around its new Wind Relief Pro product.