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WPP is set to return to the FTSE 100 after a bruising 2026, handing CEO Cindy Rose a hard piece of market validation for her turnaround.

KFC UK and Mother have extended 'Believe in Chicken' into a 30-minute game show, 'Don't Crack', betting that owned entertainment can earn attention conventional ads can't.

Royal Mail has slashed its disputed October business-mail price rises after an Ofcom intervention and industry backlash, giving direct-mail planners some relief.

Six marketing trends the team at Merx Marketing is watching for 2027 — from AI-assisted search to the rise of owned audiences — and what they mean for your business.

Google Shopping ads are the product listings — image, price and shop name — that sit at the top of Google. They don't run on keywords: they're powered by a product feed you manage in Google Merchant Center. Get the feed right, switch on the free listings, then run a Standard Shopping or Performance Max campaign to buy extra visibility. What Google Shopping ads actually are Those tidy product boxes at the top of a Google search — a photo, a price, your shop name, sometimes a s

Brazil's state oil giant Petrobras is testing the Cardano blockchain to trace sustainable aviation fuel and renewable diesel across the supply chain and prevent double-counting of emissions benefits.

Open USD has gone live with more than $1bn in liquidity commitments and around 140 partners including Visa, Mastercard, Stripe and Coinbase, challenging Tether and Circle with a revenue-sharing model.

The UK's FCA has opened its authorisation window for crypto firms under the incoming regulatory regime, with a February 2027 application deadline ahead of the framework taking effect in 2027.

German energy provider Yello has launched a new brand campaign created by Mutabor Advertising — its first on creation duties — retiring the cult mascot 'Klyma Wandel' to focus on cost control.

Germany's Payback has launched 'Payback Produkte', an in-app marketplace selling thousands of items, as the loyalty giant with 35 million users evolves from points scheme to commerce platform.

German email and cloud provider GMX has unveiled its first logo overhaul in more than 20 years, part of a United Internet rebrand that aims to sharpen its appeal as an advertising medium.

French eco-brand Love & Green has launched its first outdoor campaign, via agency BIG Success, building a 'Safe Care' territory around protection as it stretches from baby care into feminine hygiene.

Indeed has launched 'Nos jobs ont besoin de vous', a campaign by 72andSunny arguing that recruitment stays a human endeavour even as AI transforms how candidates and employers meet.

France's Assurance Maladie has launched a multi-channel campaign by agency Les Présidents urging people to monitor their blood pressure, under the line 'Your blood pressure deserves your full attention'.

A new study from Kroger, Vidmob and MMA Global finds AI 'predictive creative scoring' can forecast e-commerce conversion with 81% accuracy — before a dollar of media is spent.

Fast-casual chain Cava has named John Ludeke, former chief brand officer at Dr. Squatch, as its chief marketing officer, recruiting from outside the restaurant world to extend double-digit growth.

BrewDog, now owned by Tilray Brands, has reinstated a chief marketing officer — appointing John Beasley, who says the brand has 'a mountain to climb' to rebuild consumer trust.

ISBA and the Responsible Marketing Advisory have released a framework setting out three ways brands can run creator marketing — bolt-on, channel or core — as UK creator revenue nears £1.22bn.

Former Frasers Group CMO Beckie Crane-Stanion joins The Very Group as marketing director, taking charge of brand, marketing and in-house agency HelloStudio.

Kantar Germany CEO Ben Ballensiefen says German brands rank high on value but lack emotional appeal, and 'Made in Germany' needs to sell excitement, not just trust.