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Antvoice and Stelleo have released the 2027 edition of their 'La French Alternative' adtech cartography, adding a new mapping of advertising AI providers.

French trading desk Gamned has shared early results from running ChatGPT advertising campaigns in France, reporting unusually low entry pricing.

France's ad self-regulator ARPP has published its 2026 Responsible Influence Observatory, finding that certified creators are far more transparent — and keep their audiences better.

Two senior BBDO New York leaders are departing, with FCB hiring both — a clean signal of senior-talent churn among the big US creative shops.

Paramount's David Ellison has named Mattel CEO Ynon Kreiz co-CEO of the combined Paramount and Warner Bros. Discovery, setting leadership for a US media giant.

Advertising Week New York named creator Dhar Mann 'Chief Creator Officer' and launched an initiative to broker $100M in creator-brand deals during the event.

Roger Lynch is stepping down as CEO of Condé Nast to lead toymaker Mattel, succeeding Ynon Kreiz, in a notable media-and-brand executive shuffle.

AI video startup Runway has released an agent that can recreate an ad, spin out variations, localise it and publish approved versions to Meta, Google and TikTok.

The Ad Council and Sesame Workshop have launched a PSA campaign spotlighting maternal mental health, extending the 'Love, Your Mind' platform with beloved IP.

Ad-industry dealmaker Michael Kassan has backed OptimizeGEO, a generative-engine-optimization platform valued at around $80M, as money flows into AI-era brand discovery.

Telehealth brand Ro has cast Megan Fox in a provocative, tongue-in-cheek campaign for its Ro Sparks men's-health treatment, leaning on shock-value celebrity casting.

Discord has launched a self-serve Ads Manager and a rewarded 'Video Quests' format, opening its platform to advertisers of all sizes.

Hershey's Reese's has launched a multichannel Halloween campaign to crown America's 'trick-or-treatiest street', with a celebrity Halloween Council.

Chris Macdonald, former global CEO of McCann's ad network, has been named Group CEO of brand-experience business The EC Group, signalling where senior leaders see growth.

Arena Media has won all UK & Ireland media planning and buying for film studio Lionsgate after a competitive pitch, a visible entertainment-sector win for Havas.

Smyths Toys has launched its Christmas campaign early via Droga5 Dublin, turning its catalogue into a child's best friend built from around 700 toys across eight countries.

Twinings has launched 'But First, Tea', a long-term platform repositioning tea as an active wellbeing choice, leaning on creators and retail media over a single TV hero.

Fitted-furniture brand Sharps has launched 'It's What's Inside That Counts' via Neverland, betting distinctive brand-building beats discounting in a soft big-ticket market.

UK brands spent £21.2bn on digital advertising in H1 2026, up 13%, with retail media the fastest-growing format, the IAB UK / MediaSense study found.

Radiocentre's 'Sound Profits' study argues that reallocating a slice of search and social spend into audio can add around £1m in profit at no extra cost.