All Marketing knowledge

With restaking yields collapsing, top liquid-restaking protocols are barely profitable — and sector leader ether.fi is pivoting toward a crypto-banking, neobank model.

A new US Senate Democratic report alleges Tether's USDT stablecoin is helping the Iranian regime move money and evade sanctions, piling fresh political pressure on the issuer.

Chainlink has released CCIP 2.0, letting apps and institutions add their own configurable security checks to cross-chain transfers — months after a $292m bridge hack rattled the sector.

Citi has expanded its Coinbase partnership so institutional and merchant clients can accept stablecoin payments with automatic fiat settlement — no need to hold crypto directly.

Goldman Sachs has made a ~$100bn government money-market fund available to institutional crypto firms via the Lynq settlement network — letting trading desks earn yield on idle cash between trades.

Hamburg agency KNSK has rolled out an international 'Perfect Match' campaign for German pet-food maker Josera, using a visual trick to build its credibility in cat food.

Public-broadcaster sales house ARD Media has launched 'Flex-Kombi', letting advertisers assemble their own national radio buys by audience, region and budget for the first time.

German grocer Kaufland is scaling retail media by using Xtra-Card loyalty data to target shoppers, winning an ECR Award for a data-driven Coca-Cola 'Meal Deal' campaign.

Germany's federal road-safety campaign 'Runter vom Gas' returns with motorway posters using children's drawings instead of shock imagery, after the public voted for the gentler route.

French banks are shifting youth acquisition to creators and influencers, with Crédit Agricole among those using creators to reach 18-35s amid a trust gap with traditional bank marketing.

Galeries Lafayette has tapped French designer Jean-Charles de Castelbajac to create its flagship winter and Christmas windows and in-store spectacle for the season.

KFC France has appointed Lucas Gilliard as general manager, succeeding Isabelle Herman. Gilliard arrives from a retail background at H&M and Tape à l'Œil.

The Fondation du patrimoine has appointed agency L'Associé for the launch of its new 'Pass Patrimoine' subscription giving access to 500+ heritage sites, in a mainly OOH campaign.

French gym chain On Air Fitness has unveiled a new brand platform, 'Change de niveau', with a fresh identity and multi-channel campaign built around four community profiles.

Who's Who France and Kantar have published their annual 'excellence' ranking, scoring 90 companies on quality, trust, innovation, financial solidity and influence.

Paris has dropped a draft decree that would have broadly banned advertising for reimbursable optical devices, shifting the sector to self-regulation with the ARPP.

Vivendi/Canal+'s Dailymotion has retired 'Dailymotion Advertising' and relaunched its B2B operation as Dailymotion Business, unifying four units under its 'Ray' video-intelligence OS.

DTC bedding brand Brooklinen produced its first celebrity-led and largest-ever campaign, 'Best. Sheets. Ever.', entirely in-house, timed to SNL and the NBA season.

At Made on YouTube 2026, YouTube unveiled new AI features — AI agents, Gemini-powered editing, live gamification and script coaching — to deepen creator retention.

American Honda has launched 'Base to Captain', an adventure-themed national brand campaign starring the Passport TrailSport SUV and spotlighting exploration.