All Marketing knowledge

Botanical drinks maker Fentimans has handed its creative account to Lucky Generals, adding to a busy run of new-business wins for the independent agency.

The structure of the £1.3bn UK government media account won by WPP has been revealed — a landmark contract that hands one holding company enormous public-sector reach.

Barclays has unveiled 'Moments of Progress', a new brand platform from VCCP London that swaps rate-and-product messaging for an emotional story about financial security.

Lactalis UK & Ireland puts £1.2m behind a reprised Seriously Spreadable TV ad. Marketing Minute on why consistency and share of voice beat novelty in FMCG.

Charles Tyrwhitt marks 40 years with a star-studded film starring founder Nick Wheeler, tied to a new Oxford Street flagship. Marketing Minute on heritage as a moat and story-plus-store.

Confused.com and Leo UK bring British idioms to life with handcrafted animal puppets. Marketing Minute on fame-building in a grudge-purchase category and the AI-plus-craft model.

Bübchen and Antoni Soap release a new wave of the Supersanft platform, starring dancing hip-hop babies. Marketing Minute on selling the feeling, not the feature, in a boring category.

Adobe has put 70+ tools, including Photoshop, Express, Premiere and Firefly, inside ChatGPT. Marketing Minute on why it's a Canva problem and what it means for lean marketing teams.

Publicis's first Vodafone Germany work, Glasfaser@Home, reframes the brand around fibre broadband through young couples moving in together, a lesson in selling the moment, not the megabits.

Disney has sold out every Super Bowl LXI ad six months early, closing its 2026-27 upfront with 58 brands across 34 categories, nine of them first-time Super Bowl advertisers.

Heinz has turned an online argument about how much ketchup is too much into the Love Lid, a limited-edition cap with Like, Love and Crazy Love settings, a masterclass in packaging-as-media.

Tesco's new BBH London campaign urges shoppers to redeem their Clubcard rewards, after finding half a million members are each sitting on £100+ of unspent vouchers, a masterclass in retention economics.

TL;DR: Local SEO is how your business shows up in Google's map results and ‘near me’ searches — the moment a nearby customer is ready to act. For most UK small businesses the single highest-return move is a complete, active Google Business Profile: accurate details, the right categories, a steady flow of reviews and fresh photos. Google ranks local results on three things — relevance, distance and prominence — and your profile is where you influence all three. Here’s how to d

Jägermeister has launched its own sneaker, 'The Curt', with Hamburg label Flowers for Society — a permanent lifestyle line, not a limited drop, as the 90-year-old brand pushes into streetwear.

German discounter KiK has handed its international brand communications across 14 European countries to Factory — which will produce its TV commercials entirely with AI before human teams refine them.

Beiersdorf is ploughing an extra €100m into media in H2 2026 to rescue Nivea, whose organic sales fell 6.8%, launching an 18-month turnaround as its Derma brands surge 7.8%.

French cinemas drew 17.53m admissions in July 2026 — up 22.6% year on year and near pre-Covid levels — powered by Nolan's 'The Odyssey' and 'Spider-Man: Brand New Day'.

France's ad self-regulator the ARPP has published a practical guide on when and how to label AI-generated advertising, landing as new EU transparency rules take effect.

Jif is turning its own sacred logo into action words like 'dip', 'sip' and 'mix' in a Publicis-led campaign to push the brand beyond sandwiches — it features in just 4% of snacking occasions.

Papa Johns has promoted Chris Lyn-Sue to global CMO and signalled a pivot back to mass-reach advertising, as Q2 2026 North American comparable sales fell 8.3%.