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TL;DR: LinkedIn is the UK's most powerful B2B advertising platform — reaching around 48 million registered members — but also the most expensive, with average costs-per-click of £4–£10. For a small business it pays off when your customer is another business, your deal values are healthy, and you target precisely by job title, seniority and company. Start with a £10–£30 daily test budget, one clear objective and a strong lead magnet. Is LinkedIn advertising right for your busi

From the 2026/27 season, DAZN and Disney+ will broadcast Spain's La Liga in France, ending beIN Sports' 14-year hold — and marking Disney+'s arrival in French live sport.

Heroes Media has sold the French magazine VSD to entrepreneur Vianney d'Alançon, the man behind a Puy du Fou-style historical park — a rare profitable print title changes hands.

Metrobus has won the RATP's advertising sales concession, a contract reported at around €1.8bn over 12 years, and will run advertising across 45 new Grand Paris Express stations.

Cologne agency Denkwerk has been appointed to handle brand experience for juice maker Eckes-Granini, the company behind granini and hohes C.

Berlin agency Lit Create has won Deutsche Kreditbank's strategic brand development account, a notable branding mandate for one of Germany's largest direct banks.

German ad budgets are being reordered as paid search overtakes TV and retail media surges, with Google, Amazon and Meta now capturing more than half of all ad investment.

German toy maker Schleich is producing a weekly 'Horse Club' video series using a custom AI pipeline, turning generative AI into an always-on content engine.

German retail giant Otto is testing an AI shopping assistant built with Google Cloud, pushing agentic commerce into the mainstream of German e-commerce.

Hamburg agency Grabarz & Partner has ended its roughly decade-long partnership with Porsche, turning a painful account loss into a dignified industry moment as Serviceplan takes over.

Stagwell CEO Mark Penn is doubling the holding company's new-business team and plans to add around 1,000 staff, escalating the fight for accounts among holdcos.

P&G's Always Discreet teams up with NFL players' mothers to tackle the stigma around bladder leaks, using football's biggest stage to normalise a common condition.

CeraVe is confronting the viral 'tanmaxxing' trend with a Tyler Cameron-fronted social series, transforming a sorority backyard into a sun-safe space to sell Gen Z on SPF.

Gap's fall 2026 denim campaign enlists 'Obsession' breakout Inde Navarrette alongside musician Malcolm Todd, extending its culture-led marketing revival.

Urban Outfitters has debuted 'All Together Now', its first-ever back-to-campus brand commercial and first connected-TV spot, featuring a real HBCU marching band.

Dove Deodorant returns to the US Open as the self-styled 'Official Sponsor of Underarms', blending tennis, fashion and confidence in a witty sponsorship play.

Footwear brand Ecco has launched a global media review with adviser support, adding to a busy year of blue-chip pitches reshaping agency rosters.

AMV BBDO has promoted Nick Andrew to managing director, a leadership move at one of the UK's most decorated creative agencies.

New Epsilon research forecasts £17.9bn of UK consumer spend across Black Friday and the Christmas sales — but nearly three-quarters of shoppers plan to cut back on non-essentials.

Alzheimer's Society has appointed a media agency following a competitive review — the latest charity to overhaul its media as fundraising budgets come under pressure.