All Marketing knowledge

Walmart’s advertising business grew 38% in Q2, with Walmart Connect up 43% — widening the gap with Target’s ~20% retail media growth in a tale of two retailers.

The Vine-inspired app diVine has opened to the public with Taco Bell as its first brand partner — banning AI content and personalized ads in a pointed bet on nostalgia.

NBC News has named Taboola the exclusive reseller of all its programmatic display inventory — Taboola’s biggest move yet beyond native into open-web display.

Apple has opened Apple Maps advertising to all businesses in the US and Canada, complete with a 15% launch credit — its most direct challenge yet to Google Maps ads.

Dentsu is weighing cutting up to 160 overseas legal entities and slashing HQ costs 30% by 2028 as its turnaround stalls and AI reshapes agency operations.

WARC forecasts global retail media will reach $200.4bn in 2026 and $223.4bn in 2027 — but growth is easing, with warnings about ad clutter. What it means for UK retailers.

Motors has relaunched the Cazoo brand as its flagship used-car marketplace, taking direct aim at market leader Auto Trader — a bold bet on reviving a familiar name.

Health Equals’ new ‘Shelf Life’ campaign by 23red dramatises the UK’s life-expectancy gap using supermarket-style price tags — cause-led creative built on retail visual language.

Paddy Power has launched ‘Why The Football Not?’, a new BBH London brand platform starring Danny Dyer and Peter Crouch, timed to the new football season.

A former GroupM executive has amended his US lawsuit against WPP, citing a Sony investigation he says found $350m of client media rebates were retained. WPP calls the claims baseless.

The ASA has banned a Boots ‘free No7 lotion’ newspaper promotion after a customer couldn’t redeem the voucher — a sharp reminder that ‘subject to availability’ is not a get-out-of-jail card.

The Competition and Markets Authority has opened formal 'drip pricing' investigations into three household names — its first big enforcement push under the DMCC Act, and a warning to every UK advertiser using 'from' pricing.

TIRTIR and JvM HANGANG brought the CONCERT-PROOF BAR to BTS THE CITY ARIRANG – NEW YORK, turning concert-day beauty needs into an experiential K-beauty activation connecting fandom, Korean culture, product trial and commerce.

YouTube reaches 94% of UK adults. Here's how small businesses can advertise on it — the ad formats, real costs, campaign types and a simple step-by-step setup.

After acquiring Sky Deutschland, RTL is restructuring its football portfolio across pay and free-to-air — reshaping Germany’s sports-media landscape and its ad and subscription inventory.

Dr. Oetker is sending a branded foodtruck to festivals and city events to serve fresh Suprema pizza — building taste-memory that later converts in the freezer aisle.

Agency häppy has given Vilsa’s flavoured-water line H2Obst a bolder packaging and identity refresh, using stronger colour and typography to win the shelf.

Digital agency Dept has strengthened its DACH management with Franzis Heusel and René Dalock as previous executive Lünenbürger-Reidenbach departs — the latest agency reshuffle in Germany.

Ströer posted a solid H1 2026 led by its core out-of-home business, with digital OOH up 18.5% — a growth story in stark contrast to Germany’s slumping TV market.

Nielsen data show Germany’s ad market fell again in July, dragged down by television advertising that Horizont describes as ‘in crisis’ — continuing a volatile 2026.