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Germany's Co-operative Banks Chase Under-30s With a Goal-Led, Social-First Campaign
The Genossenschaftliche FinanzGruppe has launched its first group-wide campaign, 'Das kriegen WIR hin', built by TLGG and BBDO to win over 18-30s by leading with goals, not products.
Oct 73 min read


Kaufland Takes Its Online Marketplace to Spain With 3,100 Sellers
Kaufland, the Schwarz Group's hypermarket arm, has launched its online marketplace in Spain with 3,100+ sellers, extending the platform model it recently rolled out in the Netherlands.
Oct 72 min read


Ricola and Jung von Matt Bring Back 'Who Invented It?' for a Generation That Forgot
Ricola and Jung von Matt Limmat are reviving the iconic 'Wer hat's erfunden?' slogan after 12 years, making the fact that younger audiences don't know it the joke.
Oct 73 min read


French Women Want More Women's Sport — and Expect Sponsors to Step Up
A new Alice Milliat Foundation study by Kantar finds 35% of French women want more women's sport but are blocked by a lack of content — and most athletes want sponsors to invest more.
Oct 73 min read


France's 43 Million Daily Listeners Are Blurring Radio, Streaming and Podcasts
Mediametrie's new L'Annee Audio finds 43 million people in France listen to audio daily, mixing radio, streaming and podcasts into one habit advertisers can't silo.
Oct 73 min read


Honda and BBDO Paris Give the Electric WN7 Motorbike a Streetwear Attitude
Honda and BBDO Paris have launched a fashion-led campaign for the WN7, Honda's first mass-market electric motorcycle, aimed at younger, more urban and more female riders.
Oct 73 min read


FutureBrand Names Chris Falconer UK President in a Leadership Refresh
Brand consultancy FutureBrand has named Chris Falconer UK president and Cerys James London general manager, the latest leadership moves at the Omnicom-owned agency.
Oct 73 min read


Brands Have a 'Profit Blind Spot' — and Binet Says Promotions Are the Culprit
New research from Les Binet and Dom Boyd finds brands over-invest in promotions while 75% of marketers can't estimate whether that spend is profitable.
Oct 73 min read


Omnicom Media Wins the British Council's £150m Media Account
Omnicom Media has won the British Council's media account, worth around £150m, after a competitive pitch — adding a major public-sector name to a strong year.
Oct 72 min read


Stagwell Merges Its Media Agencies Into a Single 'Stagwell Media' Network
Stagwell has folded Assembly Global and ADK into a single global network, Stagwell Media, across 50+ markets and built around its AI-powered Machine OS.
Oct 73 min read


How Kroger Forecasts Ad Conversion With 81% Accuracy Before Spending a Cent
Kroger, Vidmob and MMA Global built an AI model that forecasts ad-creative conversion with 81% accuracy before launch — and following it quadrupled conversion rates.
Oct 73 min read


Papa Johns' New Global CMO Bets on Walmart Delivery and a 'Barbell' Comeback
Papa Johns' new global CMO Chris Lyn-Sue is reasserting the brand with a Walmart Express Delivery partnership and a 'barbell' value-plus-promotion model.
Oct 73 min read


Solana Launches 'DvP' to Settle Institutional Trades in Seconds, With JPMorgan's Input
The Solana Foundation has launched Solana DvP, an open-source standard that settles institutional trades on-chain in seconds, built with input from JPMorgan.
Oct 73 min read


US Scraps Its Proposed $10,000 Reporting Rule for Crypto Sent to Private Wallets
FinCEN has withdrawn the Trump-era proposal to report $10,000+ crypto transfers to self-custodied wallets, ending a rule that lingered for nearly six years.
Oct 73 min read


Circle, Ripple and Standard Chartered Back OKX at a $25 Billion Valuation
OKX has raised strategic capital from Circle, Ripple, QRT and Standard Chartered's SC Ventures at a $25bn valuation as it pivots from exchange to full financial platform.
Oct 73 min read


Top 5 Reasons Your Marketing Isn't Working
Five honest reasons your marketing probably isn't working, from the team at Merx Marketing — and the straightforward fix for each one.
Oct 63 min read


How to Advertise on Reddit in the UK: A Small Business Guide
Reddit reaches an estimated 33 million people in the UK — its second-largest market after the US — and its self-serve Ads Manager lets any small business run targeted ads from a few pounds a day. Reddit's real edge is intent: you can place ads inside the exact communities and keyword searches where people are already weighing up what to buy. Win by matching the platform's native, no-hype tone and by staying active in the comments after you launch. Why Reddit deserves a place
Oct 65 min read


What Makes Podcast Ads Work as Germany Eyes the Digital Fairness Act
Clear labelling and a credible host are what make podcast advertising work — and as the EU's Digital Fairness Act approaches, that transparency is shifting from best practice to expectation.
Oct 62 min read


German Shoppers Turn Cautious as the Christmas Season Approaches
The HDE consumer barometer shows German consumer sentiment slipping year-on-year, dampening the outlook for the all-important Christmas shopping season — a warning for retail marketers.
Oct 62 min read


'Buy Now, Pay Later' Becomes a Credit Check in Germany on 20 November
From 20 November 2026, the EU's CCD2 rules treat 'Buy Now, Pay Later' as credit, adding creditworthiness checks and withdrawal rights at checkout — reshaping a key conversion lever for e-commerce.
Oct 62 min read
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