All Marketing knowledge

Deliveroo and agency heaven have launched the third edition of 'Pepites du Quartier', inviting the public to vote for favourite local restaurants.

Cyril Hanouna has launched a 132-page weekly TV magazine, 'Tout Beau Tout News', with a first print run of 180,000 copies.

Intermarche and agency Romance have launched 'Ces dimanches-la', a nostalgia-steeped film promoting the retailer's French-origin Terroirs range.

Epsilon France has unveiled Customer Twin, technology that builds anonymised, predictive digital twins of real customers so brands can test campaigns before launch.

Consumer-credit specialist Cofidis has chosen independent agency Steve to build its new integrated communications platform and creative territory.

Canal+ has told French subscribers it would be forced to raise prices if the 2027 budget doubles pay-TV VAT from 10% to 20%.

CMA Media has completed its RMC Sport acquisition and folded it into a new division, CMA Sport, covering broadcasting, rights and white-label production.

A German study by Rakuten TV Enterprise and Omnicom Media finds multiple connected-TV ad contacts sharply outperform a single pre-roll on recognition and recall.

Cupra has won HORIZONT's Sportbusiness Award for Sponsor of the Year, recognised for turning padel sponsorship in Germany into community co-creation rather than logo placement.

Munich adtech firm Crossvertise has launched a self-service HbbTV planner that lets small advertisers plan, optimise and book regional addressable TV campaigns from €5,000.

Rewe Group has retired its long-standing red-and-yellow square logo for a new corporate design and mission built for digital channels, rolled out gradually to avoid waste.

Yoghurt brand The Collective has appointed agency Spin to run its social media and influencer marketing after ending its relationship with TSA.

Manchester-based search agency Rise at Seven has hired two senior leaders from Jellyfish to spearhead an aggressive international and organic-growth expansion.

Mercedes-AMG's global 'Too Hard To Resist' campaign casts a talkative, retake-obsessed Brad Pitt to launch its electric GT 4-door coupé — and notably lets him speak.

Lidl rode the viral croissant trend with a 'NeckCroissant' travel pillow handed out on a flight to Paris Fashion Week, each one carrying an app coupon for a real croissant.

HSBC and VML have launched 'The Right Wave', a cinematic big-wave surfing film that uses a surfer and jet-ski partnership as a metaphor for trusted banking.

Carsten Schwecke, formerly RTL Deutschland's commercial chief, will lead MediaMarktSaturn's fast-growing retail-media and marketing business across 11 countries from 1 November 2026.

Galeria, Germany's last nationwide department-store chain, has filed for its fourth insolvency since 2020 after summer and autumn sales collapsed despite a profitable 2025.

Ikea UK and agency Mother have launched 'Storage Is Sexy', a YouTube dating show in which contestants pick partners by inspecting the contents of their PAX wardrobes.

The Oxford-Cambridge Boat Race is leaving the BBC for Channel 4 under a multi-year deal, with Chanel expanding its title sponsorship as the 'Chanel J12 Boat Race'.