CFTC Joins the SEC in Proposing Crypto Rules — but a Spot-Market Gap Remains
Updated: 6 days ago

TL;DR: The CFTC has proposed its first federal rules for leveraged retail crypto trading, moving in step with the SEC after the CLARITY Act stalled, yet neither agency has been handed clear authority over the spot market.
Two Regulators, One Rulebook Taking Shape
On 5 October the US Commodity Futures Trading Commission opened a rulemaking proposing a federal framework for leveraged and margined retail crypto trading, and put the plan out for public comment. It lands just days after the SEC advanced its own crypto proposals, meaning the two agencies are now moving broadly in parallel rather than waiting on Congress.
The trigger is political. With the CLARITY Act — the market-structure bill that would have split crypto oversight cleanly between the two regulators — stalled on Capitol Hill, the agencies are using existing authority to fill the vacuum themselves. Rulemaking is slower and more contestable than legislation, but it is happening now.
The Gap Everyone Noticed
The catch, flagged across the coverage, is that the spot market — the plain buying and selling of tokens like Bitcoin and Ether — still sits in a grey zone. The CFTC's proposal reaches leveraged retail products; it does not conjure the comprehensive spot authority that only Congress can grant.
That leaves exchanges and issuers with a familiar problem: clearer rules in some corners, ambiguity in the most important one. For compliance teams the proposal is progress; for anyone hoping for a single, settled rulebook it is a reminder that the US is still assembling the plane in mid-air.
Marketing Minute's Read: Watch the Comment Window
For crypto brands and the fintechs that touch them, the actionable signal is not the headline but the comment period. Proposed rules are shaped by who shows up, and the firms that engage now — on definitions, leverage limits and disclosure — get to influence the rails they will later be judged against.
Our take is that regulatory clarity, even partial, is a marketing asset. Platforms that can credibly say ‘here is how we comply’ will win trust-sensitive customers and institutional partners faster than those still trading on vibes. Position compliance as a product feature, not a cost centre.
Quick FAQ
What did the CFTC propose?
A federal framework for leveraged and margined retail crypto trading, issued for public comment in early October 2026.
Does this cover the crypto spot market?
No. Both agencies' proposals leave spot-market oversight unresolved, a gap that likely needs an act of Congress to close.
Why is this happening now?
The CLARITY Act market-structure bill stalled, so the CFTC and SEC are using existing authority rather than waiting for new law.
Regulation is rarely treated as a marketing topic, but it should be. The firms that see these proposals as a chance to shape the rules — and then market their compliance — will pull ahead of rivals who wait to be told what to do. Clarity sells, even when it is only partial. — Daniel Nikolla, Founder of Merx Marketing
Partial clarity still beats none: the crypto firms that market their compliance now will own the trust advantage later.
Does clearer US crypto regulation make your business more or less likely to touch digital assets? We want to hear it.
If you would like to know more about this topic, please contact us on danieln@merxmarketing.co.uk
Sources: CoinDesk, The Block, FXStreet, Blockonomi.
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Written by Daniel Nikolla, Founder of Merx Marketing Ltd and Marketing Minute




