All Marketing knowledge

The fourth Germany match under coach Jürgen Klopp drew below 10 million TV viewers for the first time (around 9.7 million on RTL), though it still beat ARD's 'Tatort' — a signal for sponsors and broadcasters.

Sparkasse and Scholz & Friends are scaling 'Mission Neues Sparen' with giant murals and the 'Die Neusparer' series to sell its S-Neo savings proposition to younger Germans.

Digital audio advertising impressions in France rose 17% in the first half of 2026 to more than 2.2 billion, confirming audio as one of the market's fastest-growing channels.

France's digital advertising market grew around 12% in the first half of 2026, according to the ePub Observatory, powered by social, retail media and audio — with a calendar effect flattering the figure.

To promote its French series 'Surveillant!', Disney+ turned the show into a rap track with Naza and Gradur, an influence-led activation by Monks Paris aimed at a young, music-first audience.

Lagardère Publicité News has launched 'Ma Pub by LPN', an online self-serve ad-buying platform aimed at France's SMEs and mid-market firms — opening premium media to small advertisers.

Free founder Xavier Niel and creator Sylvqin have opened 'Astel', a free Paris space for content creators — France betting that physical infrastructure, not just platforms, builds a creator economy.

Oat Cult has launched a folk-horror-inspired film to mark its new tiramisu overnight-oats flavour, leaning into bold, cult-themed creative to stand out in a crowded breakfast aisle.

AI search revenue up 321%, 88% of UK B2B marketers chasing younger buyers, and British women on Reddit nearly doubling — five fresh data points every marketer should know this week.

Premium Cornish egg brand St Ewe has launched its first brand campaign, 'For the Love of Egg', via Bray Leino — a bet that a humble commodity can be sold on devotion and provenance.

Network Rail's new campaign 'End of the Line', by agency 23red, takes a hardline, enforcement-led approach to railway trespass, spotlighting drones, sensors and smart CCTV to deter offenders.

Dentsu is moving into Hollywood as a producer and global agency on 'The Angry Birds Movie 3', a sign agencies increasingly want to own entertainment, not just advertise around it.

As Americans drink less and Boston Beer warns volumes could fall again, midsize brewers are overhauling their marketing — leaning into no- and low-alcohol, RTDs and sharper brand focus.

Walmart's CEO has pledged the retailer will not use AI or customer data to set personalized prices, drawing a public line against 'surveillance pricing' as its Sparky AI expands.

Panda Express is making gaming a permanent, 'always-on' marketing channel with Super League after a campaign lifted recall by nine percentage points, expanding across Fortnite and Roblox.

Nike is increasing brand marketing investment even as revenue declines and it cuts costs, with leadership calling brand 'critical to winning' its turnaround — a notable counter-cyclical bet.

New research shows US CMO tenure has fallen sharply over the past 16 years as the role's remit balloons, putting marketing leaders in a 'pressure cooker' of rising demands and shorter clocks.

TikTok has opened its off-platform ad network of nearly 400,000 apps to US advertisers and expanded its agentic AI tools, pushing its ad business well beyond the TikTok feed.

Shares in Armada (XRPN), a SPAC merging with XRP treasury firm Evernorth, jumped around 273% as shareholders approved a deal set to create a Nasdaq-listed XRP holder.

The Independent Community Bankers of America has sued the OCC over national trust-bank charters granted to crypto firms, calling them a back door into the banking system and a challenge to the regulator's authority.