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McLaren Racing has handed its motorsport heritage to Central Saint Martins fashion students for ‘Designed to Race’ — an F1-meets-fashion play using emerging London talent.

Estée Lauder’s Glimmer fragrance launch, fronted by Hailee Steinfeld, is WPP Media’s first marquee UK outing since winning the global media account.

The AA’s ‘It’s OK, I’m with The AA’ from The Gate races a sick hamster to the vet — a deliberate pivot from rescuing cars to looking after people.

Mars-owned Dolmio revives its famous puppet family for its 40th anniversary in its most ambitious campaign in over a decade — a bet on distinctive brand assets.

Coca-Cola launches ‘Taste Every Second’ for the 2026/27 Premier League with an original Central Cee track and WPP’s Open X — and shows how modern sponsorship really works.

Jeff Stelling is back on screen — for the internet, not the studio. Formation Games and Ace of Hearts are daring fans who reckon they could run a club better to prove it on CLUB.

Media firm Weischer has taken a stake in Lüneburg AI market-research startup Erason to cut ad waste (Streuverlust). Why targeting precision is the new battleground.

OpenAI has hired ex-Snap marketer Denise Mancinone to lead its German marketing as ChatGPT ads reach Germany. A local ad business is taking shape.

Coca-Cola has put its multi-billion-dollar global media, data and tech account into review — Publicis vs WPP — as Publicis also eyes PepsiCo.

From 24 August 2026 YouTube counts a view the moment a video plays, across all formats. Headline views will inflate — here's why 'engaged views' now matters for creators, advertisers and earnings.

OpenAI is switching on ChatGPT ads across 31 European markets — Free and Go users only. Here’s what it means for advertisers and what to do now.

Patoko is Albania's first super app: rides, home services, bookings and rewards, led by Arbër Kadia. 194,000 users in 2024, backed by Kevin Sekniqi's K4S6 fund, now eyeing the US and Europe.

Bliss is an Albanian-Finnish startup building culturally intelligent mental-health support. Led by Jona Doda, it now spans 20+ countries, 30+ languages and 70+ therapists.

EasyPay is Albania's leading e-money institution: founded in 2010 by Lindita Shomo, with 100+ services, 580+ agents, 26M+ transactions and Ria Money Transfer remittances.

Formula 1's 'Five Lights', narrated by Colin Farrell via agency Wing, is a cinematic mid-season push anchored in Times Square — F1's continued courtship of US fans.

Google will retire campaign-level language targeting in Search from late September 2026 — another manual lever ceded to AI, with real compliance headaches for regulated brands.

The ANA released standardised retail media measurement guidelines with 40+ advertisers, proposing a 14-day attribution window — with Amazon notably absent.

Disney's World Princess Week short by Fallon and Alex Prager leans on bigatures, puppets and a live orchestra — a deliberate handmade craft flex against AI content.

Liquid Death and Jason Kelce's Garage Beer newsjack the backlash against AI data centres with a crude stunt — earned-media marketing done the challenger way.

A HyperFinity study of 2,000 UK shoppers finds loyalty schemes leaving people cold — 52% less loyal than three years ago — with AI personalisation cited as the fix.