All Marketing knowledge

From 24 August 2026 YouTube counts 'public views' from the first frame with no minimum watch time, inflating headline numbers 20–30%, while earnings stay tied to stricter 'engaged views'.

Coca-Cola's Fanta has unveiled a proprietary Halloween 'Haunted Universe' of original characters across ~50 markets — a bet that owning seasonal IP can make Halloween its answer to Coke's Christmas.

Wendy's has named former McDonald's US marketing chief Tariq Hassan to a newly created chief marketing and customer growth officer role after six straight quarters of sales declines.

Liquid Death and Jason Kelce's Garage Beer launched a satirical 'We Want Your Pee' campaign urging Americans to save urine to 'cool' AI data centers — a culture-jack built for earned media.

Japanese mayonnaise brand Kewpie is opening a free London pop-up for its 100th anniversary, serving tamago-sando tastings as it builds UK awareness through culture and food.

Brown-Forman has expanded its remit with UK social and creator agency TSA, adding Gin Mare and Chambord as advertisers route premium-brand budgets to specialists.

Men's deodorant brand Rock Face launched its first multichannel campaign urging festival-goers to skip the shower queues, plugging a new 72-hour antiperspirant.

Old El Paso's biggest creative shift in years, by VCCP Blue, celebrates the joyful mess of family dinners with a taco crunch that summons people home across 21 markets.

Pork-scratchings brand Mr Porky has signed a season-long sponsorship of ITV's 2026/27 football coverage, spoofing punditry through one fan's match-day snacking.

Audi UK's cinematic 'After Dark' spot from BBH London has four e-tron models evade security to reach the Silverstone grid, tying EV performance to motorsport heritage.

Channel 4 and in-house agency 4Creative launch survival series 'Apocalypse' with three darkly comic films arguing modern humans are too awkward to survive.

Three UK has retired "Life Needs A Big Network" for "Let Fun In," a culture-first platform fronted by a viral inflatable-chicken figure skater — a bet that entertainment now sells telecoms.

UK-based founder Rita Kastrati has grown Pioneering People — the gig-work platform that pays workers overnight — to 11,000+ users in 20+ cities and 150+ businesses, entirely organically. A masterclass in founder-led, zero-budget growth marketing.

Content-marketing specialist Storyboard has retained Porsche's 'Christophorus' customer magazine account after a competitive pitch — a reminder that owned magazine media is still one of the most durable premium-brand marketing tools.

A new Sasserath Now study identifies a clear perception gap: German brands enjoy strong quality associations globally, but almost none are perceived as genuinely luxurious. A challenge worth solving for German premium brands.

French supermarket private-label brands (marques de distributeur) are pushing past the traditional 'cheap alternative' role — investing in packaging, content and even celebrity partnerships in a bid to compete with national brands on more than price.

Amazon is training its AI models on Twitch streamer content by default — a policy switch that landed with French creators mid-August and forces every French marketer to re-read its influencer contracts.

Meta has appealed a French competition-authority order that would force it to renegotiate its neighbouring-rights payments to French publishers — a signal fight in the ongoing battle over how platforms pay for news content.

Trading platform IG has signed a three-year Premier League sponsorship with Sky Media — part of Sky's biggest-ever sponsor line-up for the season, and a signal fintech is now serious about UK sport marketing.

Deutsche Telekom has cast Wet Leg frontwoman Rhian Teasdale in an international campaign built around digital independence — a smart Gen Z play from Germany's biggest telecoms brand.