All Marketing knowledge

Oral-care D2C brand Happybrush launched its first TV commercial fronted by Manuel Neuer, backed by a mid-seven-figure media package from ProSiebenSat.1's SevenVentures.

BBDO Germany has installed Ina Behrendt as Chief Creative Officer at holding level, reshuffling creative leadership barely a year after the last change.

Berlin's transit operator BVG and Jung von Matt released a tongue-in-cheek film crowning Berlin — not Paris — the real 'city of love', extending a decade-old platform.

Germany's LFK Baden-Württemberg media authority imposed a record €36,000 fine on influencer Hanadi Diab for inadequate ad labelling in Instagram Stories — its largest ever.

Lufthansa and Serviceplan Munich turned in-flight etiquette debates — armrest rights, clapping on landing — into a limited 'Travel Etiquette Collection' of merch.

Nancy-based company-formation startup Swapn has launched its first national TV campaign, comparing launching a business to having a baby — a digital B2B challenger betting on linear TV.

La Poste's multi-federation campaign has referees wear the number 84 to protest incivility — a new digital film wave now running across four French sports.

France's Constitutional Council struck down the law banning social media for under-15s, and President Macron has called for a fresh, 'legally robust' text.

Out-of-home specialist Mediatransports has won the advertising concession for Toulouse Métropole's metro — its third consecutive tender win — consolidating a full digital transit network.

French-born social app BeReal published results from its first 'RealCard' app-open takeover, run with Crédit Agricole during the 2026 World Cup — nearly 14 million impressions.

1990s French fashion brand Jennyfer, which went into liquidation in 2025, is back on shelves through Vib's stores — a test of reviving a bankrupt heritage brand via a host retailer.

France's back-to-school 'mercato' reshapes on-air talent across its biggest news and entertainment brands, led by Léa Salamé leaving France 2's flagship 8pm news.

French direct insurer L'olivier Assurance and agency So Bang launched 'Sortez du troupeau', a campaign whose characters and animation are entirely generative-AI-produced.

Intermarché and agency Romance added four absurdist new films to their long-running 'life shouldn't cost this much' saga, treating everyday groceries as luxury goods.

The 2026 Esports World Cup, relocated from Riyadh to Paris, closed as the biggest edition ever — 850 million viewers and 22,600+ ad installations across the city.

Fresh trade analysis shows wellness brands — from powder pioneer AG1 to fast-growing Grüns — battling for retail shelf space as gummy supplements boom and get marketed 'like skincare'.

Independent agency Butler/Till and iHeartMedia have launched what they call advertising's first fully 'agentic' streaming-audio campaign, with AI agents planning and executing the buy.

Prenetics-owned wellness brand IM8 has signed actress Lily Collins as global ambassador and equity-holding partner — extending the shift from paid endorsements to shareholder deals.

JCPenney has launched a comedic campaign parodying wellness retreats to 'cure' shoppers of bad off-price habits, reframing value and taking a direct swing at treasure-hunt chains.

Eli Lilly has taken its obesity-drug marketing to national TV, spotlighting a Medicare program that offers GLP-1 medicines for $50/month to eligible seniors.