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Stephan Loerke, who has led the World Federation of Advertisers for 24 years, will step down as CEO on 30 June 2027, triggering a global search for his successor.

American sweet brand Sour Patch Kids, sold under Maynards, has launched in the UK with its first campaign from VCCP, leaning into mischief with an Oreo billboard stunt and a TV debut.

A WeCreate and Appinio survey finds TikTok has become the most important shopping platform for Germans aged 16 to 39, even as AI-made ads start to weigh on brand perception.

Sustainable-food brand Followfood has flipped the German telecoms' endless 'best network' advertising into a campaign for sustainable fishing, with the line 'No signal? Great!'

Strauss, the Hesse-based workwear brand, is entering Australia and has been named the AFL and AFLW's first official workwear partner ahead of a 2027 launch.

Hyundai is launching its new Ioniq 3 electric car in Germany with an out-of-home push, UEFA Champions League sponsorship visibility and a nationwide dealer event, aiming to win European buyers from Chinese rivals.

Societe Generale, now simply SG, is bringing back its 'Matrimoine' idea with Havas 04 and Carat, a wordplay that reframes heritage around women.

Canal+ is rolling out a free, advertising-funded sports offer, opening premium-adjacent sports content to a mass audience and a new pool of advertisers.

BNP Paribas and Studio Serendipite have built an anti-fraud entertainment format on Twitch, hosted by Samuel Etienne and produced with Webedia, turning the fight against scammers into a live show.

Valiuz, the retail-data and retail-media arm backed by the Mulliez family and the Mousquetaires group, is extending its network into Poland as it chases European scale.

Tokenization platform Securitize debuted on the NYSE and tokenized about $295m of its own shares on Solana and Avalanche, as the real-world-asset market tops $3.4bn.

A new IRS revenue procedure updates the safe harbor letting single-asset crypto ETF trusts stake proof-of-stake tokens and pass rewards to investors without losing their tax status.

The US Treasury's financial-crimes bureau has withdrawn a 2023 proposal that would have forced heavy reporting on crypto 'mixing', citing a chilling effect on legitimate activity.

Europe's markets watchdog has told crypto platforms to stop offering stablecoins that fail MiCA rules and to clear existing exposure within roughly three months. Here is what it means for fintech brands and marketers.

TL;DR: UK small businesses can advertise on Spotify through Spotify Ads Manager — the self-serve platform formerly called Ad Studio — with audio and video campaigns starting from just £250. You pay on a CPM basis (cost per 1,000 impressions) and can target by age, location, interests, device and even the genres and playlists people listen to. Spotify will even produce your audio ad for free, so you don’t need a studio to get on air. Why Spotify deserves a slice of your budget

Five things every business should do before the new year, from the team at Merx Marketing — a practical end-of-year marketing checklist to start 2027 strong.

NRW media minister Nathanael Liminski wants large platforms regulated for media-diversity protection via a draft Digital Media State Treaty.

Schwarz Group discounter Lidl has renewed its partnership with the International Handball Federation until 2030 as official fresh-produce partner.

German health insurer Barmer has launched a long-term brand platform with BBDO Düsseldorf, built on individualised benefits and AI-produced spots.

NGO Action contre la Faim and agency La Chose use trivial everyday food debates to argue that access to dignified food is a fundamental right.