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Stephan Loerke, who has led the World Federation of Advertisers for 24 years, will step down as CEO on 30 June 2027, triggering a global search for his successor.

American sweet brand Sour Patch Kids, sold under Maynards, has launched in the UK with its first campaign from VCCP, leaning into mischief with an Oreo billboard stunt and a TV debut.

Five things every business should do before the new year, from the team at Merx Marketing — a practical end-of-year marketing checklist to start 2027 strong.

Goalhanger, the UK’s fastest-growing podcast producer, is bringing ad sales in-house from January 2027 and will hold a debut ‘Upfronts’.

Meta, TikTok and X mounted one of the first legal challenges to the UK Online Safety Act, arguing Ofcom’s information demands are disproportionate.

Vitality’s new VCCP platform repositions its long-running mascot Stanley the dachshund as a supportive companion nudging healthier habits.

Napolina’s first work from agency Pablo, ‘Now You’re Cooking’, swaps romanticised Italy for real, hapless British kitchens.

Screwfix’s new M+C Saatchi campaign casts Sir Mo Farah as a human notification to make its Rewards loyalty app famous.

Wildstone founder Damian Cox has launched a £10,000 fundraiser for Children with Cancer UK after being diagnosed with testicular cancer, calling on the OOH industry to help turn his diagnosis into something positive.

The seasonal print and digital title covering Muswell Hill, Crouch End, Highgate and East Finchley has released its fourth issue, backed by a local primary sponsor and around 40 independent stockists.

Brand consultancy FutureBrand has named Chris Falconer UK president and Cerys James London general manager, the latest leadership moves at the Omnicom-owned agency.

New research from Les Binet and Dom Boyd finds brands over-invest in promotions while 75% of marketers can't estimate whether that spend is profitable.

Omnicom Media has won the British Council's media account, worth around £150m, after a competitive pitch — adding a major public-sector name to a strong year.

Five honest reasons your marketing probably isn't working, from the team at Merx Marketing — and the straightforward fix for each one.

Oat Cult has launched a folk-horror-inspired film to mark its new tiramisu overnight-oats flavour, leaning into bold, cult-themed creative to stand out in a crowded breakfast aisle.

AI search revenue up 321%, 88% of UK B2B marketers chasing younger buyers, and British women on Reddit nearly doubling — five fresh data points every marketer should know this week.

Premium Cornish egg brand St Ewe has launched its first brand campaign, 'For the Love of Egg', via Bray Leino — a bet that a humble commodity can be sold on devotion and provenance.

Network Rail's new campaign 'End of the Line', by agency 23red, takes a hardline, enforcement-led approach to railway trespass, spotlighting drones, sensors and smart CCTV to deter offenders.

Dentsu is moving into Hollywood as a producer and global agency on 'The Angry Birds Movie 3', a sign agencies increasingly want to own entertainment, not just advertise around it.

Agency grows from 16 to 40 Champions and adds six major new clients amid wider shift towards on-demand talent. Brand Champions has doubled its annual revenue year on year, growing from £1.5 million in 2025 to £3 million already in 2026, driven by rising demand for flexible, on-demand marketing expertise. The agency has also expanded its team from 16 to 40 Champions since the start of 2026 and added six major new clients across agriculture, hospitality, pharmaceuticals and the