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Coral's new Wonderhood campaign 'Services to Football', fronted by Jimmy Bullard, celebrates devoted fans over betting odds — a fandom-first play amid tighter gambling-ad scrutiny.

Lucozade Ribena Suntory has appointed Dark Horses as lead creative agency for Lucozade, as the energy brand approaches its 100th anniversary.

Prostate Cancer UK's 'This Club Matters More' unites rival football fans under a fictional 'Prostate United' — and marks the final work from agency Elvis.

Coca-Cola Great Britain has launched 'Counter Cultures', a campaign celebrating the family-run hospitality businesses that stock its drinks.

Soft-drinks maker AG Barr has appointed VCCP Media as its media agency of record after a competitive four-way pitch, unseating incumbent the7stars.

Co-op, with Carat UK and Platform Media, has launched 'Pop to Co-op', a four-part comedy microdrama — a first for UK grocery.

Pinterest has opened a new London headquarters at Oxford Circus, positioning the UK at the centre of its shopping-focused advertising strategy.

Mondelez's Dairylea has launched 'A World of Their Own', a VCCP-created campaign celebrating childhood independence and taking a gentle swipe at helicopter parenting.

TBWA has rolled out its first full global visual identity, a deliberately imperfect, handmade system built in-house by Design by Disruption.

Retail advertising is booming in the UK. Here's how retail marketing and retail media fit together in 2026 — the formats, the networks, and how brands should start.

TL;DR: Performance Max is Google's AI-run campaign type that serves your ads across all of Google's channels — Search, Shopping, YouTube, Gmail, Discover, Display and Maps — from a single setup. You hand over a goal, a budget, your best creative and some audience clues; Google's machine learning does the bidding and placement. Used well alongside (not instead of) a Search campaign, it can unlock cheap incremental reach. Used blind, it can quietly burn budget. Here's how to se

Mintel says UK consumers are rejecting over-automated experiences and prioritising human connection — a warning for brands leaning too hard on AI at the expense of the personal.

Beefeater 0.0's new Lucky Generals campaign reanimates Jamiroquai's 1996 ‘Virtual Insanity’ as a sequel — a nostalgia-led play riding the fast-growing no/lo drinks trend.

Škoda's new Leo UK campaign turns the háček above the Š — and the ‘shhh’ sound of saying the name right — into a participation-driven brand platform across TV, OOH and social.

Kingfisher has created its first Head of Data Monetisation role and B&Q has hired a retail-media director from Amazon — a clear signal the DIY group wants a serious commerce-media business.

Deliveroo's most-viewed screen — the Order Tracker — is now buyable programmatically through Google Ad Manager, opening one of retail media's highest-attention placements to the open market.

The World Federation of Advertisers has settled X's antitrust lawsuit and agreed not to relaunch GARM — leaving advertisers to manage brand safety on their own terms.

VML UK has appointed Cat Davis, formerly of Atomic London, as chief marketing officer — the latest sign that big agencies are investing in marketing themselves as consolidation reshapes the sector.

ITV posted a 'solid' first half — total ad revenue up 3%, digital ad revenue up 13% and ITVX viewing up 27% — powered by the World Cup, with a £100m buyback and a softer Q3 flagged.

Asda's UK-first tie-up with Amazon's retail ad service is a big-brand move — but it signals where retail media is heading for everyone. Here's what smaller retailers should take from it.