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Carrefour has relaunched as a mobile operator, 14 years after quitting. The product is SIM cards. The real asset is 15 million loyalty members — and that is the lesson.

Hamburg retailer Otto has exposed roughly 19 million products to AI agents through a ChatGPT plugin and is testing ads inside the assistant, a flagship bet on so-called agentic commerce.

To mark 50 years of own-brand products, Carrefour became the first advertiser on Dailymotion's connected-TV home-screen format, using first-party data to lift purchase intent 23 points above benchmark.

The telecoms giant is monetising something it has always owned: the footfall through hundreds of high-street shops.

AppLovin's BFCM analysis points to an unglamorous truth: the brands that refreshed creative weekly out-earned those that didn't, by a directional 23%.

The cash-and-carry giant has turned its depots into advertising real estate in eight weeks — and it is part of a much bigger Tesco land grab in retail media.

Tesco Media, powered by dunnhumby, has unveiled its biggest retail-media overhaul yet, adding a new ad platform, shoppable formats, on-site video, in-store influencer content and a new measurement framework.

Lufthansa Group has launched a group-wide retail-media business, Lufthansa Group Media, pitching reach to 130m+ travellers across 72+ touchpoints.

Loyalty schemes have quietly become retailers' most valuable asset — not for the discounts, but for the data. Here's how rewards turned into a media business, and what it means for brands.

Retail media is the fastest-growing slice of advertising. US retail media spend is nearing $70bn in 2026 and the global market is heading past $300bn by 2030. Here's what every marketer needs to know.

Valiuz, the retail-data and retail-media arm backed by the Mulliez family and the Mousquetaires group, is extending its network into Poland as it chases European scale.

Albertsons Media Collective head Brian Monahan has departed after about 15 months, with the retail-media unit now reporting to the CMO.

Kaufland, the Schwarz Group's hypermarket arm, has launched its online marketplace in Spain with 3,100+ sellers, extending the platform model it recently rolled out in the Netherlands.

Kroger, Vidmob and MMA Global built an AI model that forecasts ad-creative conversion with 81% accuracy before launch — and following it quadrupled conversion rates.

France's digital advertising market grew around 12% in the first half of 2026, according to the ePub Observatory, powered by social, retail media and audio — with a calendar effect flattering the figure.

Walmart's CEO has pledged the retailer will not use AI or customer data to set personalized prices, drawing a public line against 'surveillance pricing' as its Sparky AI expands.

Carsten Schwecke, formerly RTL Deutschland's commercial chief, will lead MediaMarktSaturn's fast-growing retail-media and marketing business across 11 countries from 1 November 2026.

Retailer Kaufland is reorganising its marketing, bringing German and international responsibilities closer together under expanded executive oversight.

Kantar Media has launched a retail-media-search monitoring tool and published an analysis of Amazon Search advertisers in France, with striking data on pure-play brands.

Twinings has launched 'But First, Tea', a long-term platform repositioning tea as an active wellbeing choice, leaning on creators and retail media over a single TV hero.