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Unlimitail and The Trade Desk are letting advertisers activate 80+ Carrefour purchase-based segments self-service on the open web — no bespoke build required — starting in France.

In-store retail-media specialist Médiaperformances has launched subsidiaries in Spain, Poland, Portugal, Italy and the UK, claiming first-mover status as a pan-European omnichannel player.

DIY chain Toom has opened its advertising inventory to brands for the first time, with its retail-media business run by Rewe Group's Retail Media Connect across roughly 300 stores.

YouTube turns German creator content into a measurable performance-retail channel overnight — pulling influencer budgets toward bottom-of-funnel commerce.

An OWM member survey found 88% of German companies rate retail media 'important', but advertisers are pushing for shared standards, better ROAS measurement and pricing transparency.

Mall giant Simon Property Group is pitching advertisers on first-party location and foot-traffic data from its properties, reframing 'retail media' to include the mall itself.

Ace Hardware's RedVest Media added weather-triggered programmatic ads — auto-serving generator or fan promos when local forecasts spike — plus DoorDash, influencer and measurement tools.

A landmark suit alleges Amazon quietly tilted its ad auctions with hidden surcharges — overcharging ~1.2 million advertisers by around $20 billion. Trust in retail-media auctions is now the story.

Comedian, influencer and rap duo: Knack & Back's new campaign casts three stars whose audiences barely overlap, aiming for 200 million impressions across social and ad-supported streaming.

Walmart’s advertising business grew 38% in Q2, with Walmart Connect up 43% — widening the gap with Target’s ~20% retail media growth in a tale of two retailers.

WARC forecasts global retail media will reach $200.4bn in 2026 and $223.4bn in 2027 — but growth is easing, with warnings about ad clutter. What it means for UK retailers.

Target’s Q2 profit more than doubled to $1.87bn as its Roundel retail-media arm grew ad revenue 28.6% — the clearest sign yet that ads are outgrowing the core retail business.

The ANA released standardised retail media measurement guidelines with 40+ advertisers, proposing a 14-day attribution window — with Amazon notably absent.

Selfridges created a 'head of product and data' role uniting digital, CRM, tech and data, hiring Holland & Barrett's Simon Wallbank — a premium-retail bet on personalisation.

Payback created an FMCG new-business role and hired ex-Bertelsmann's Maximilian Aigner — Germany's loyalty platforms staffing up to compete in retail media.

Walmart Connect added negative-keyword controls for Sponsored Products, narrowing the retail-media gap with Amazon Ads. What advertisers should do now.

German retail giant Otto is testing an AI shopping assistant built with Google Cloud, pushing agentic commerce into the mainstream of German e-commerce.

DoorDash's Q2 2026 revenue rose roughly 25% and it lifted its full-year outlook on record user numbers — while its advertising arm quietly becomes one of retail media's next big engines.

Zalando's Q2 2026 GMV rose 20.7% but the growth was flattered by its About You acquisition, and a trimmed outlook sent shares down ~16%. Why its real story is retail media.