Bannerflow Opens London and New York Offices as Creative Automation Heats Up
Bannerflow, the AI-powered creative-automation platform trusted by more than 2,000 brands, has opened offices in London and New York, backed by investor Tenzing, as demand for scaling creative accelerates.
The expansion
Stockholm-founded Bannerflow has entered the UK and US with new London and New York offices, supported by B2B software investor Tenzing, which first backed it in July 2024. The company has passed 25 million euros in annual recurring revenue, employs more than 135 people across five offices, and has already signed over 20 customers and hired 15 staff through the expansion, working with brands including SEGA, bet365, Ooni and Aldi Sud.
Why creative automation is heating up
As targeting, media buying and distribution become increasingly automated, creative is emerging as the main lever advertisers can still pull for advantage. The global creative-automation software market is forecast to more than double, from $2.18 billion in 2025 to $5.51 billion by 2031. The challenge, as Bannerflow CEO Luke Dash frames it, is no longer producing more content but understanding what will perform and scaling it across channels.
What businesses should do
The transferable idea applies well below enterprise scale. When everyone can buy the same automated media, your creative, and how fast you can test, learn and roll out what works, becomes the differentiator. You do not need Bannerflow's platform to adopt the mindset: build a simple system for producing variations, measuring which creative performs, and doubling down on winners. In an automated market, creative effectiveness is the last real moat.
This is the quiet shift every marketer should notice. When media buying is automated and commoditised, the creative is the only place left to win. The brands that treat creative as a system to optimise, not a one-off to admire, will pull ahead. — Daniel Nikolla, Founder of Merx Marketing
When media is automated, creative is the differentiator — build a system to test and scale what works.
Do you treat creative as a one-off, or as a system you measure and improve?
If you would like to know more about this topic, please contact us on danieln@merxmarketing.co.uk
Sources: Bannerflow, Tenzing, Mordor Intelligence, Marketing Minute analysis.
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Written by Daniel Nikolla, Founder of Merx Marketing Ltd and Marketing Minute
