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WPP is set to return to the FTSE 100 after a bruising 2026, handing CEO Cindy Rose a hard piece of market validation for her turnaround.

KFC UK and Mother have extended 'Believe in Chicken' into a 30-minute game show, 'Don't Crack', betting that owned entertainment can earn attention conventional ads can't.

Royal Mail has slashed its disputed October business-mail price rises after an Ofcom intervention and industry backlash, giving direct-mail planners some relief.

Six marketing trends the team at Merx Marketing is watching for 2027 — from AI-assisted search to the rise of owned audiences — and what they mean for your business.

BrewDog, now owned by Tilray Brands, has reinstated a chief marketing officer — appointing John Beasley, who says the brand has 'a mountain to climb' to rebuild consumer trust.

ISBA and the Responsible Marketing Advisory have released a framework setting out three ways brands can run creator marketing — bolt-on, channel or core — as UK creator revenue nears £1.22bn.

Former Frasers Group CMO Beckie Crane-Stanion joins The Very Group as marketing director, taking charge of brand, marketing and in-house agency HelloStudio.

Marketing Week's 2026 State of Brand in B2B survey finds 80.8% of B2B firms invest in social media for brand building, well ahead of events and PR.

British watch brand Sekonda has launched 'any. second. now.', its first work with VCCP Blue and VCCP Media, targeting Gen Z with affordability over status.

WPP Media has appointed Laura Ryan, previously global CEO of IPG's Orion Worldwide, as its new chief media officer overseeing global investment and partnerships.

The ASA has banned Instagram and YouTube ads for Huel after ruling that an athlete anecdote implied its shakes could responsibly replace all conventional food.

Publicis London research with System1 and Effie finds distinctive multi-market campaigns are 4x more likely to report profit growth — and that blandness, not boldness, is the real risk.

Mediaplus UK has appointed Anna Palmer as Head of Comms Planning & Strategy to lead a newly created division, part of its post-rebrand London expansion.

Marks & Spencer is combining its clothing and food divisions into a single Christmas ad for the first time, fronted by 'Amandaland' star Lucy Punch, via agency Mother.

Transport for London's new VCCP campaign, 'The Stop Is Just The Start', reframes every journey as the gateway to the city — three films aimed at stimulating demand and funding reinvestment.

Standard Chartered has launched 'Move Ahead', a global brand campaign built on its new Formula 1 partnership and AI-enabled production, spanning markets that cover 19 of F1's 21 races.

Brandtech's Pencil has launched Scribble, an AI 'orchestration layer' that reads a brief and routes work across models — built on 500,000+ briefs and cutting repetitive-task time by up to 80%.

Auto Trader's 'Passing Comments' aims to reach 80% of 25–44s with a 432.6m-impression plan — a masterclass in spending for fame when buyers arrive undecided.

The Merx Method — our five-step framework for building a brand people actually remember, recommend and return to, whatever your size or budget.

A HyperFinity study finds underperforming loyalty schemes cost the UK's leading retailers nearly £807m a year through redemption friction, value erosion and app failures.