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Marketing Minute
YouTube Shopping lands in the UK: M&S, Currys and Boots bet on creator commerce
YouTube has launched its Shopping Affiliate Programme in the UK with M&S, Currys, Boots, Next and more — turning creator recommendations into a shoppable, auto-tagged storefront, even on the TV.
1 day ago3 min read
Epsilon gives brands more control over retail media — and a shot at AI shoppers
Epsilon's new 'Brand Pages' let advertisers build richer, shoppable retail media storefronts with unified measurement — and feed the AI sear
5 days ago4 min read
Retail Media & Retail Marketing in the UK: The Guide (Updated Weekly)
A continuously updated guide to retail media and retail marketing in the UK — the fastest-growing corner of the ad market — from Amazon and Tesco to shopper behaviour, with all our latest coverage.
6 days ago3 min read
Prime Day 2026: UK shoppers traded down, and brands should take note
New analysis of this year's Prime Day shows UK shoppers shifting spend away from big-ticket electronics toward groceries, beauty and everyday essentials — a behavioural signal brands can't afford to ignore.
6 days ago2 min read
Agentic commerce arrives: Google's Universal Commerce Protocol lets AI agents shop
Google's proposed Universal Commerce Protocol would let AI agents like ChatGPT and Copilot buy products directly — a potential turning point for how commerce works online.
Jul 212 min read
DMCC Act ushers in tougher rules on fake reviews and hidden fees
New consumer-protection powers under the DMCC Act are reshaping how UK brands can market online — with the CMA able to fine up to 10% of global turnover.
Jul 203 min read
Tesco, Waitrose, B&Q and John Lewis join dunnhumby retail media alliance
A new dunnhumby pilot aims to let brands run one campaign across multiple UK retailers at once, tackling retail media's fragmentation problem.
Jul 203 min read
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