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Snag turned one woman's frustration that tights never fit into a fast-growing DTC brand — built entirely on serving the customers the hosiery industry had ignored.

Google is positioning itself as a commerce matchmaker, not a retailer — sponsored products in AI Mode, buying through Gemini, and an open Universal Commerce Protocol. What it means as shopping goes agentic.

TL;DR: TikTok Shop merges discovery and checkout into a single scroll, letting people buy without leaving the app — a powerful channel for the right products, but one that rewards native content and punishes hard-sell advertising. Everything starts on TikTok. What TikTok Shop actually is TikTok Shop turns the app into a storefront: products appear in videos, live streams and a dedicated shop tab, and customers check out without ever leaving the feed. It compresses the old jou

TL;DR: Instacart is making its first-ever Super Bowl appearance at Super Bowl LXI with a star-studded, 'Avengers'-style cast of iconic grocery brand mascots, in a spot created by TBWA\Chiat\Day LA. A debut built on borrowed fame Rather than introduce itself from scratch, Instacart is renting the fame of the brands it delivers — assembling a line-up of instantly recognisable grocery mascots into one crossover spot. It is a smart shortcut: the app becomes the connective tissue

TL;DR: Conversion rate optimisation (CRO) is the practice of getting more of your existing website visitors to take action — buy, enquire, book or sign up — without spending a penny more on ads. With the average online store converting under 3% of visitors, small improvements to speed, clarity and trust can lift your revenue from the traffic you already have. For most UK small businesses it is the cheapest growth lever there is. What is conversion rate optimisation? Your conv

Hamburg retailer Otto has exposed roughly 19 million products to AI agents through a ChatGPT plugin and is testing ads inside the assistant, a flagship bet on so-called agentic commerce.

A new ultra-luxury resale report finds Chanel the most-searched brand and Louis Vuitton the most-shopped, as nostalgia and Y2K revivals drive demand and generations split sharply by brand.

The NRF forecasts 2026 holiday sales up 4.2% to roughly $1 trillion, but with only about half that growth real, electronics pressured and seasonal hiring muted.

DoorDash launches its first-ever on-demand apparel partnership with Skims via a 13 October ad in which Kim Kardashian solves a last-minute wardrobe emergency with a single tap.

In-feed buying was a novelty a year ago. The latest Colissimo data shows it is becoming a habit, led by the young.

AppLovin's BFCM analysis points to an unglamorous truth: the brands that refreshed creative weekly out-earned those that didn't, by a directional 23%.

Salesforce is spending $5.66bn on Braze to own real-time customer engagement — the latest move in a buying spree that is reshaping the martech stack.

Retail media is the fastest-growing slice of advertising. US retail media spend is nearing $70bn in 2026 and the global market is heading past $300bn by 2030. Here's what every marketer needs to know.

A WeCreate and Appinio survey finds TikTok has become the most important shopping platform for Germans aged 16 to 39, even as AI-made ads start to weigh on brand perception.

Valiuz, the retail-data and retail-media arm backed by the Mulliez family and the Mousquetaires group, is extending its network into Poland as it chases European scale.

Kaufland, the Schwarz Group's hypermarket arm, has launched its online marketplace in Spain with 3,100+ sellers, extending the platform model it recently rolled out in the Netherlands.

Papa Johns' new global CMO Chris Lyn-Sue is reasserting the brand with a Walmart Express Delivery partnership and a 'barbell' value-plus-promotion model.

From 20 November 2026, the EU's CCD2 rules treat 'Buy Now, Pay Later' as credit, adding creditworthiness checks and withdrawal rights at checkout — reshaping a key conversion lever for e-commerce.

French SaaS firm VKARD has acquired fellow digital-business-card startup Cardynale to consolidate the market and expand across Europe.

Deliveroo and agency heaven have launched the third edition of 'Pepites du Quartier', inviting the public to vote for favourite local restaurants.