All Marketing knowledge

Unlimitail and The Trade Desk are letting advertisers activate 80+ Carrefour purchase-based segments self-service on the open web — no bespoke build required — starting in France.

Primark confirmed it will launch UK home delivery, backed by a £90m warehouse deal, as CEO George Weston insists the retailer is 'redefining value' beyond price. Here's what it means.

DIY chain Toom has opened its advertising inventory to brands for the first time, with its retail-media business run by Rewe Group's Retail Media Connect across roughly 300 stores.

YouTube turns German creator content into a measurable performance-retail channel overnight — pulling influencer budgets toward bottom-of-funnel commerce.

Otto Group fashion brand bonprix expanded its partner-commerce strategy by selling apparel through shoe retailer Deichmann's online marketplace — its second external channel.

German challenger Ahead is using community and creators to push its lower-sugar sweets out of D2C and into the mainstream confectionery aisle — a playbook for scaling into retail.

Germany's dm has taken its online pharmacy dm-med to national TV for the first time, with a campaign built around ordering drugstore and pharmacy items together in one basket.

US sleep-tech firm Eight Sleep calls Germany its most important Continental market, growing roughly 4x on a hardware-plus-subscription model.

France's per-garment penalty on ultra-fast fashion takes effect on 1 September 2026, explicitly targeting Shein, Temu and AliExpress.

YouTube now lets eligible US creators tag Amazon products across videos, Shorts and livestreams and earn commissions — a major social-commerce move.

A new 6,000-person DACH study finds roughly two-thirds of Germans have bought directly off an email newsletter — a reminder that owned email remains a high-conversion channel.

Boulanger borrows the visual language of food-delivery apps for a campaign by The Good Company that makes buying a fridge feel as easy as ordering dinner.

French electronics retailer Boulanger, via The Good Company, apes meal-delivery app codes to promote its app — making buying a TV feel as easy as ordering dinner.

Fresh trade analysis shows wellness brands — from powder pioneer AG1 to fast-growing Grüns — battling for retail shelf space as gummy supplements boom and get marketed 'like skincare'.

URBN-owned rental brand Nuuly has replaced the traditional fall commercial with a 12-episode branded microdrama — a bold bet that social-first storytelling can now carry the full weight of a seasonal campaign.

France’s DGCCRF has fined fast-fashion site Boohoo €2.33m for fake ‘reference price’ discounts — with 95% of checked promotions found non-compliant.

Walmart’s advertising business grew 38% in Q2, with Walmart Connect up 43% — widening the gap with Target’s ~20% retail media growth in a tale of two retailers.

WARC forecasts global retail media will reach $200.4bn in 2026 and $223.4bn in 2027 — but growth is easing, with warnings about ad clutter. What it means for UK retailers.

Motors has relaunched the Cazoo brand as its flagship used-car marketplace, taking direct aim at market leader Auto Trader — a bold bet on reviving a familiar name.