top of page
All Marketing knowledge
Marketing Minute


The Collective Hands Its Social and Influencer Account to Spin After Parting With TSA
Yoghurt brand The Collective has appointed agency Spin to run its social media and influencer marketing after ending its relationship with TSA.
Oct 53 min read


Rise at Seven Raids Jellyfish for Two Leaders in an Aggressive International Push
Manchester-based search agency Rise at Seven has hired two senior leaders from Jellyfish to spearhead an aggressive international and organic-growth expansion.
Oct 53 min read


HSBC Rides 25-Foot Swells in VML's Big-Wave Brand Film 'The Right Wave'
HSBC and VML have launched 'The Right Wave', a cinematic big-wave surfing film that uses a surfer and jet-ski partnership as a metaphor for trusted banking.
Oct 53 min read


Ikea Turns the PAX Wardrobe Into a Dating Show With Mother's 'Storage Is Sexy'
Ikea UK and agency Mother have launched 'Storage Is Sexy', a YouTube dating show in which contestants pick partners by inspecting the contents of their PAX wardrobes.
Oct 53 min read


The Boat Race Rows From BBC to Channel 4 as Chanel Deepens Its J12 Sponsorship
The Oxford-Cambridge Boat Race is leaving the BBC for Channel 4 under a multi-year deal, with Chanel expanding its title sponsorship as the 'Chanel J12 Boat Race'.
Oct 53 min read


Crufts Appoints Tommy to Fetch a New Campaign Platform for 2027
Crufts has appointed creative agency Tommy to build a new brand campaign platform for its 2027 show, as the 130-year-old institution looks to broaden its appeal.
Oct 53 min read


Dominic Williams Promoted to First-Ever CEO of Mail Metro Media
Mail Metro Media, the commercial arm of the Daily Mail and Metro, has promoted chief revenue officer Dominic Williams to the newly created role of chief executive, its first.
Oct 53 min read


Prison Radio's 'Hold or Fold' Wins Podcast of the Year as Bill Nighy Takes Best Host
Prison Radio Association's 'Hold or Fold' was named Podcast of the Year at the 10th British Podcast Awards, where actor Bill Nighy won Best Host.
Oct 53 min read


Currys, AMV BBDO and Spark Foundry Win IPA Effectiveness Grand Prix With £500m Proof
Currys, AMV BBDO and Spark Foundry have taken the 2026 IPA Effectiveness Grand Prix for 'Beyond Techspectations', a campaign credited with £500m in incremental revenue over two years.
Oct 53 min read


Jon Cook to Leave WPP After 30 Years as Eric Campbell Takes VML's Global Reins
WPP's Jon Cook will leave in March 2027 after 30 years, handing the global CEO role at VML to long-time colleague Eric Campbell.
Oct 53 min read


9 Quick Wins to Grow Your Business This Quarter
Nine quick marketing wins from Merx Marketing you can action this quarter — small, practical moves that drive real growth without a big project or budget.
Oct 43 min read


Bountiful Cow Wins Butternut Box Brand Media Account
Independent media agency Bountiful Cow has won the brand media account for fresh dog food company Butternut Box after a competitive in-house pitch, taking on above-the-line media strategy, planning and buying.
Oct 23 min read


People's Pension Casts Joe Wilkinson as Its 'Fairy Godmother' in First-Ever TV Campaign
People's Pension has launched 'Famously Fair', its first-ever national TV campaign, casting comedian Joe Wilkinson as a 'Fairy Godmother' in a rigged 'unfairground' — created with agency Bountiful Cow.
Oct 24 min read


Ex-McCann Global Boss Chris Macdonald Takes the Helm at The EC Group
Chris Macdonald, former global CEO of McCann's ad network, has been named Group CEO of brand-experience business The EC Group, signalling where senior leaders see growth.
Oct 22 min read


Arena Media Lands the Lionsgate UK Media Account
Arena Media has won all UK & Ireland media planning and buying for film studio Lionsgate after a competitive pitch, a visible entertainment-sector win for Havas.
Oct 22 min read


Smyths Toys Builds a 'Best Friend' Out of 700 Toys for Christmas
Smyths Toys has launched its Christmas campaign early via Droga5 Dublin, turning its catalogue into a child's best friend built from around 700 toys across eight countries.
Oct 22 min read


Twinings Pours Tea Into 'Modern Wellbeing' With 'But First, Tea'
Twinings has launched 'But First, Tea', a long-term platform repositioning tea as an active wellbeing choice, leaning on creators and retail media over a single TV hero.
Oct 22 min read


Sharps Opens a 'Secret Door' for a New Brand Platform
Fitted-furniture brand Sharps has launched 'It's What's Inside That Counts' via Neverland, betting distinctive brand-building beats discounting in a soft big-ticket market.
Oct 22 min read


UK Digital Adspend Tops £21bn in H1 as Retail Media Surges
UK brands spent £21.2bn on digital advertising in H1 2026, up 13%, with retail media the fastest-growing format, the IAB UK / MediaSense study found.
Oct 22 min read


Shift Search and Social Into Audio for £1m More Profit, Radiocentre Finds
Radiocentre's 'Sound Profits' study argues that reallocating a slice of search and social spend into audio can add around £1m in profit at no extra cost.
Oct 22 min read
bottom of page
