All Marketing knowledge

New Epsilon research forecasts £17.9bn of UK consumer spend across Black Friday and the Christmas sales — but nearly three-quarters of shoppers plan to cut back on non-essentials.

Alzheimer's Society has appointed a media agency following a competitive review — the latest charity to overhaul its media as fundraising budgets come under pressure.

Botanical drinks maker Fentimans has handed its creative account to Lucky Generals, adding to a busy run of new-business wins for the independent agency.

The structure of the £1.3bn UK government media account won by WPP has been revealed — a landmark contract that hands one holding company enormous public-sector reach.

Barclays has unveiled 'Moments of Progress', a new brand platform from VCCP London that swaps rate-and-product messaging for an emotional story about financial security.

Lactalis UK & Ireland puts £1.2m behind a reprised Seriously Spreadable TV ad. Marketing Minute on why consistency and share of voice beat novelty in FMCG.

Charles Tyrwhitt marks 40 years with a star-studded film starring founder Nick Wheeler, tied to a new Oxford Street flagship. Marketing Minute on heritage as a moat and story-plus-store.

Confused.com and Leo UK bring British idioms to life with handcrafted animal puppets. Marketing Minute on fame-building in a grudge-purchase category and the AI-plus-craft model.

Tesco's new BBH London campaign urges shoppers to redeem their Clubcard rewards, after finding half a million members are each sitting on £100+ of unspent vouchers, a masterclass in retention economics.

Gen Kobayashi, group chief strategy officer at M&C Saatchi Group UK, is departing after little over a year — a fresh jolt of senior churn as the group pushes through its turnaround.

Lidl GB has shortlisted OMD, iProspect and WPP Media for its UK media account, putting incumbent OMD under pressure as part of a wider European media review.

RAJAR Q2 2026: UK radio reached a record 51.1 million weekly listeners, and commercial radio's 40.2m audience now towers over the BBC's 30.9m — the widest gap of the RAJAR era.

Specsavers' 'The Testlist' taps 90s club culture and Groove Armada to nudge the over-50s rave generation into free hearing checks. Here's why the audience insight is so sharp.

Tesco Kitchen is back for season two with Greg James, Seema Pankhania and a fresh line-up of celebrity guests. Here's why grocers are becoming content publishers.

Formula E CEO Jeff Dodds is the new chair of The Marketing Society, taking over from Craig Inglis. We look at what a marketer-turned-CEO at the helm means for the industry body.

Andrew Cocker, the marketing leader behind Just Eat's star-studded 'Did Somebody Say' campaigns, is departing. We look at the legacy and what comes next for one of the UK's most-recognised ad platforms.

Lucky Generals has landed the creative account for Fred Olsen Cruise Lines, adding a well-loved British travel brand to its roster. Here's what the win means for cruise marketing.

Sky Bet has kicked off the Premier League season with 'The World's Gone Football', an Anomaly-made campaign starring Roy Keane and Micah Richards on a time-travelling romp. Here's our read on football's marketing land grab.

Sir Martin Sorrell's S4 Capital lifted first-half EBITDA 83% and declared its first dividend even as revenue fell — sending shares up as much as 26%. Here's what the cost-driven rebound means for the agency model.

WPP shares leapt as much as 30% after first-half profit and margins beat expectations — even as revenue fell 4.4%. Inside Cindy Rose's turnaround and what it means for brands.