All Marketing knowledge

British watch brand Sekonda has launched 'any. second. now.', its first work with VCCP Blue and VCCP Media, targeting Gen Z with affordability over status.

The ASA has banned Instagram and YouTube ads for Huel after ruling that an athlete anecdote implied its shakes could responsibly replace all conventional food.

Germany's federal road-safety campaign 'Runter vom Gas' returns with motorway posters using children's drawings instead of shock imagery, after the public voted for the gentler route.

The Fondation du patrimoine has appointed agency L'Associé for the launch of its new 'Pass Patrimoine' subscription giving access to 500+ heritage sites, in a mainly OOH campaign.

Paris has dropped a draft decree that would have broadly banned advertising for reimbursable optical devices, shifting the sector to self-regulation with the ARPP.

American Honda has launched 'Base to Captain', an adventure-themed national brand campaign starring the Passport TrailSport SUV and spotlighting exploration.

Transport for London's new VCCP campaign, 'The Stop Is Just The Start', reframes every journey as the gateway to the city — three films aimed at stimulating demand and funding reinvestment.

Standard Chartered has launched 'Move Ahead', a global brand campaign built on its new Formula 1 partnership and AI-enabled production, spanning markets that cover 19 of F1's 21 races.

Brandtech's Pencil has launched Scribble, an AI 'orchestration layer' that reads a brief and routes work across models — built on 500,000+ briefs and cutting repetitive-task time by up to 80%.

Auto Trader's 'Passing Comments' aims to reach 80% of 25–44s with a 432.6m-impression plan — a masterclass in spending for fame when buyers arrive undecided.

Ex-F1 driver Ralf Schumacher becomes HDI's new brand ambassador in Germany — and cheekily mocks WirkaufendeinAuto.de, a brand he once endorsed.

The Ministry of Justice and Wonderhood Studios launch 'Makings of a Magistrate', the UK's biggest-ever magistrate recruitment campaign, targeting 21,000 magistrates.

Deutsche Telekom has appointed Maurice Moitroux, from luxury watchmaker IWC, as its new private-customer marketing communications chief — a notable luxury-to-telco crossover.

Canal+ Brand Solutions donates a shared 'solidarity advertising screen' to the Fondation pour la Recherche Médicale, with EDF, Intermarché, MAIF and Unibet co-funding — a lesson in structural, not performative, purpose.

Aldi Süd's emotional 'Gutes für alle' campaign positions the discounter as a companion across generations, a warmer brand play in a fiercely price-led German grocery market.

Commerzbank is running a new flight of its 'success stories' platform featuring real customers and entrepreneurs, doubling down on authenticity in a category short on trust.

Adidas is leaning on football nostalgia — debating the greatest-ever Germany shirts — to launch its Nations League push, betting that heritage and fan emotion beat product specs.

French steakhouse chain Hippopotamus is pushing a new Spicy Smash Burger with a bold campaign, chasing the smash-burger trend to pull younger, value-minded diners into its restaurants.

A French proposal to ban advertising for glasses and hearing aids has split the optical and audiology sector, pitting big chains against those who say a ban would protect consumers.

ITA Airways has enlisted Sharon Stone to embody Italian 'art de vivre' in a new campaign, using Hollywood star power to sell an airline on lifestyle rather than legroom.