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Kroger's AI Study Says It Can Predict Which Ads Will Sell — at 81% Accuracy
A new study from Kroger, Vidmob and MMA Global finds AI 'predictive creative scoring' can forecast e-commerce conversion with 81% accuracy — before a dollar of media is spent.
Oct 12 min read


Marketers Bet Big on AI, but Consumers Still Don't Trust It: Kantar
Kantar's Media Reactions 2026 finds 75% of marketers plan more AI-assistant investment, yet only a quarter of consumers trust AI product recommendations.
Sep 303 min read


Aztec Revives zk.money for Private Stablecoin Payments on Ethereum
Aztec Labs has relaunched zk.money, a self-custodial wallet for private USDC, USDT and DAI transfers on its Ethereum layer 2, capped at $2,500 per transfer.
Sep 303 min read


Cboe and S&P DJI Extend to 2051 and Eye Tokenised Options
Cboe and S&P Dow Jones Indices extended their S&P 500 options licence 25 years to 2051 and said they may explore blockchain-based tokenised options.
Sep 303 min read


Best Buy Ads Pushes Deeper Into CTV and Commerce Media
Best Buy Ads is launching CTV inventory, multi-touch attribution and AI tools, positioning itself as 'the next generation of commerce TV'.
Sep 303 min read


Amazon Unifies Ad Buying Under One AI 'Agent'
Amazon has launched Amazon Ads Agent, merging its DSP and ads console so AI can plan, buy and optimise sponsored, display, video and audio in one place.
Sep 303 min read


AI Is Erasing Entry-Level Marketing Jobs, Gartner Warns
Gartner says 18% of marketing leaders have already cut roles to AI, and predicts most top teams will eliminate traditional entry-level jobs by 2030.
Sep 303 min read


How to Advertise on Microsoft Ads (Bing) in the UK: A Small Business Guide
In short: Microsoft Advertising (formerly Bing Ads) runs your search ads across Bing, Yahoo and Microsoft's Copilot-powered surfaces — reaching an audience that skews older, more affluent and, on UK desktops, far larger than Bing's headline market share suggests. For many small businesses it means cheaper clicks and less competition than Google, and you can import your existing Google Ads campaigns in minutes to test it with barely any extra work. Why Microsoft Ads is worth a
Sep 295 min read


ARD Media Lets Advertisers Build Their Own National Radio Packages
Public-broadcaster sales house ARD Media has launched 'Flex-Kombi', letting advertisers assemble their own national radio buys by audience, region and budget for the first time.
Sep 293 min read


Kaufland Turns Loyalty Data Into Retail Media With a Coca-Cola 'Meal Deal'
German grocer Kaufland is scaling retail media by using Xtra-Card loyalty data to target shoppers, winning an ECR Award for a data-driven Coca-Cola 'Meal Deal' campaign.
Sep 293 min read


Dailymotion Rebrands Its Ad Arm as 'Dailymotion Business'
Vivendi/Canal+'s Dailymotion has retired 'Dailymotion Advertising' and relaunched its B2B operation as Dailymotion Business, unifying four units under its 'Ray' video-intelligence OS.
Sep 293 min read


YouTube Bets Big on AI Tools to Keep Creators Close
At Made on YouTube 2026, YouTube unveiled new AI features — AI agents, Gemini-powered editing, live gamification and script coaching — to deepen creator retention.
Sep 293 min read


The NHL Names Adobe Its Official Creative, Marketing and AI Partner
The NHL has signed Adobe as its official creative, marketing and AI partner to deliver personalised, AI-powered fan experiences using Adobe Firefly and its experience platform.
Sep 293 min read


Adobe Forecasts a Record $275.1B US Online Holiday Season
Adobe projects US online holiday sales will hit a record $275.1 billion this November–December, up 6.7% year on year despite consumer strain.
Sep 293 min read


Brandtech's Pencil Launches 'Scribble', an AI Orchestration Layer for Marketers
Brandtech's Pencil has launched Scribble, an AI 'orchestration layer' that reads a brief and routes work across models — built on 500,000+ briefs and cutting repetitive-task time by up to 80%.
Sep 293 min read


Why Bitcoin Miners Are Quietly Becoming AI Data Centres
Bitcoin miners are quietly pivoting to host AI workloads, turning their cheap power and data-centre infrastructure into a lucrative second business.
Sep 282 min read


Solana Tests 'Alpenglow', Targeting 150-Millisecond Finality
Solana is testing 'Alpenglow', a consensus upgrade targeting 150-millisecond finality that would push its speed close to traditional payment networks.
Sep 282 min read


StarkWare Says It Can Cut Bitcoin's Quantum-Safe Cost by 79%
StarkWare says a new approach can cut the cost of making Bitcoin quantum-safe by up to 79%, easing one of crypto's most-discussed long-term risks.
Sep 282 min read


A Magic Eden Bug Exposes $5.7M in NFTs
A vulnerability at NFT marketplace Magic Eden exposed around $5.7M in assets, a reminder that platform security still lags the value it holds.
Sep 282 min read


KelpDAO Sues LayerZero Over a $292M Bridge Exploit
KelpDAO is suing LayerZero over a $292M bridge exploit, a rare move to settle a major DeFi loss in the courts rather than on-chain.
Sep 282 min read
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