All Marketing knowledge

The ANA released standardised retail media measurement guidelines with 40+ advertisers, proposing a 14-day attribution window — with Amazon notably absent.

A HyperFinity study of 2,000 UK shoppers finds loyalty schemes leaving people cold — 52% less loyal than three years ago — with AI personalisation cited as the fix.

Selfridges created a 'head of product and data' role uniting digital, CRM, tech and data, hiring Holland & Barrett's Simon Wallbank — a premium-retail bet on personalisation.

Ikea will launch a UK peer-to-peer resale marketplace for Ikea Family members — using loyalty as a moat against Vinted and eBay and a circular-economy brand position.

Surrey firm HICL Builders shows how a local business wins with location-targeted SEO, video case studies, easy lead capture and community investment.

A UK-focused beginner’s guide to email marketing for small businesses: build a permission-based list, stay compliant with UK GDPR and PECR, pick a platform, and get the best ROI.

JCDecaux renewed its Hamburg street-furniture contract for 15 years, adding green-roof shelters and fleet electrification — OOH quietly modernising city inventory.

French radio's 'Ensemble pour le DAB+' ran a national TV campaign to defend the car dashboard as DAB+ targets 80% coverage — a category-wide defence play.

Meta appealed France's order to reopen 'droits voisins' negotiations with publishers — opening a second front after Google in France's platform-payment fight.

Payback created an FMCG new-business role and hired ex-Bertelsmann's Maximilian Aigner — Germany's loyalty platforms staffing up to compete in retail media.

FC Bayern named Gemini its official Consumer AI Partner and Pixel its Smartphone Partner — a marquee club showing how sponsorship now sells AI usage, not just awareness.

Walmart Connect added negative-keyword controls for Sponsored Products, narrowing the retail-media gap with Amazon Ads. What advertisers should do now.

Stanley 1913 is optimising for AI search while keeping AI out of its ad creative, and named Born Social — a useful 'back office vs brand voice' AI framework.

Perplexity blocked Time's AI-agent ads as 'deceptive', an early flashpoint over advertising in the agentic web — and a warning about platform-controlled trust scores.

Analysts warn a national school smartphone ban could strip billions from social platforms' ad revenue — and reprice teen attention.

APIG, France's main newspaper alliance, has filed with the Autorite de la Concurrence over Google AI Overviews and the traffic it threatens.

Twitch has appointed former Google executive Christine Cassis as its global chief marketing officer — a hire that signals a harder push for advertisers and mainstream reach.

German ad budgets are being reordered as paid search overtakes TV and retail media surges, with Google, Amazon and Meta now capturing more than half of all ad investment.

German toy maker Schleich is producing a weekly 'Horse Club' video series using a custom AI pipeline, turning generative AI into an always-on content engine.

German retail giant Otto is testing an AI shopping assistant built with Google Cloud, pushing agentic commerce into the mainstream of German e-commerce.