top of page
All Marketing knowledge
Marketing Minute


Circle, Ripple and Standard Chartered Back OKX at a $25 Billion Valuation
OKX has raised strategic capital from Circle, Ripple, QRT and Standard Chartered's SC Ventures at a $25bn valuation as it pivots from exchange to full financial platform.
Oct 73 min read


What Makes Podcast Ads Work as Germany Eyes the Digital Fairness Act
Clear labelling and a credible host are what make podcast advertising work — and as the EU's Digital Fairness Act approaches, that transparency is shifting from best practice to expectation.
Oct 62 min read


'Buy Now, Pay Later' Becomes a Credit Check in Germany on 20 November
From 20 November 2026, the EU's CCD2 rules treat 'Buy Now, Pay Later' as credit, adding creditworthiness checks and withdrawal rights at checkout — reshaping a key conversion lever for e-commerce.
Oct 62 min read


French Digital Audio Ads Jump 17% to Over 2.2 Billion Impressions
Digital audio advertising impressions in France rose 17% in the first half of 2026 to more than 2.2 billion, confirming audio as one of the market's fastest-growing channels.
Oct 62 min read


France's Digital Ad Market Grew 12% in the First Half of 2026
France's digital advertising market grew around 12% in the first half of 2026, according to the ePub Observatory, powered by social, retail media and audio — with a calendar effect flattering the figure.
Oct 62 min read


Lagardère Opens 'Ma Pub by LPN' to Court Small Advertisers
Lagardère Publicité News has launched 'Ma Pub by LPN', an online self-serve ad-buying platform aimed at France's SMEs and mid-market firms — opening premium media to small advertisers.
Oct 62 min read


Xavier Niel and Sylvqin Open 'Astel', a Free Paris HQ for Creators
Free founder Xavier Niel and creator Sylvqin have opened 'Astel', a free Paris space for content creators — France betting that physical infrastructure, not just platforms, builds a creator economy.
Oct 62 min read


Five Marketing Stats to Start the Week: AI Search, Reddit and Gen Z
AI search revenue up 321%, 88% of UK B2B marketers chasing younger buyers, and British women on Reddit nearly doubling — five fresh data points every marketer should know this week.
Oct 63 min read


Walmart Vows Its AI Won't Set Personalized Prices for Shoppers
Walmart's CEO has pledged the retailer will not use AI or customer data to set personalized prices, drawing a public line against 'surveillance pricing' as its Sparky AI expands.
Oct 62 min read


Panda Express Turns Gaming Into an 'Always-On' Marketing Channel
Panda Express is making gaming a permanent, 'always-on' marketing channel with Super League after a campaign lifted recall by nine percentage points, expanding across Fortnite and Roblox.
Oct 62 min read


TikTok Opens Its 400,000-App Ad Network to US Advertisers
TikTok has opened its off-platform ad network of nearly 400,000 apps to US advertisers and expanded its agentic AI tools, pushing its ad business well beyond the TikTok feed.
Oct 62 min read


OKX and NYSE's Owner File to Trade 63 US Stocks On-Chain 24/7
OKX and ICE, the parent of the New York Stock Exchange, have filed with the SEC to launch round-the-clock tokenized trading of 63 US stocks — a landmark pairing of a crypto exchange and Wall Street infrastructure.
Oct 62 min read


BlackRock Shows How Tokenization Could Rewire Your Portfolio
BlackRock has laid out how tokenization could reshape everyday investment portfolios, with its strategies going on-chain via Ondo Finance — a signal tokenized assets are moving from pilot to product.
Oct 62 min read


Stripe Takes Its Stablecoin Cards to 100+ Countries by Year-End
Stripe plans to expand its stablecoin-linked cards to more than 100 countries by the end of 2026, moving dollar stablecoins from crypto novelty to everyday payments plumbing.
Oct 63 min read


Ripple Pushes Native Lending Onto the XRP Ledger in an Institutional DeFi Bid
XRP Ledger validators are voting on a native lending protocol built into the chain's base code, part of Ripple's bid to bring institutional credit and on-chain loans to XRPL.
Oct 53 min read


NEAR Intents Hit by $3.8M Exploit — Then the Attacker Returns Every Coin
A $3.8 million exploit hit NEAR Intents and paused services across 11 blockchains, but the attacker returned every coin within 24 hours after the team made contact.
Oct 53 min read


SEC Proposes First Crypto Custody Framework for Investment Advisers and Funds
The SEC has proposed its first dedicated crypto custody framework, giving registered advisers and funds a compliant way to hold digital assets, including limited self-custody.
Oct 53 min read


France's VKARD Buys Rival Cardynale to Scale Its Digital Business-Card Platform
French SaaS firm VKARD has acquired fellow digital-business-card startup Cardynale to consolidate the market and expand across Europe.
Oct 52 min read


Publicis's Epsilon France Launches 'Customer Twin' to Simulate Shoppers Before Campaigns Run
Epsilon France has unveiled Customer Twin, technology that builds anonymised, predictive digital twins of real customers so brands can test campaigns before launch.
Oct 52 min read


Canal+ Warns of 2027 Price Hikes if France Doubles Pay-TV VAT
Canal+ has told French subscribers it would be forced to raise prices if the 2027 budget doubles pay-TV VAT from 10% to 20%.
Oct 53 min read
bottom of page
