All Marketing knowledge

A German study by Rakuten TV Enterprise and Omnicom Media finds multiple connected-TV ad contacts sharply outperform a single pre-roll on recognition and recall.

Munich adtech firm Crossvertise has launched a self-service HbbTV planner that lets small advertisers plan, optimise and book regional addressable TV campaigns from €5,000.

Manchester-based search agency Rise at Seven has hired two senior leaders from Jellyfish to spearhead an aggressive international and organic-growth expansion.

Carsten Schwecke, formerly RTL Deutschland's commercial chief, will lead MediaMarktSaturn's fast-growing retail-media and marketing business across 11 countries from 1 November 2026.

AdImpact projects 2026 US midterm ad spending will hit a record $11.6 billion, roughly $400 million more than the entire 2024 presidential cycle, with broadcast dominant but connected TV surging.

Ad-tech firm Pixability has launched a tool to help advertisers detect and avoid low-quality AI-generated content — 'AI slop' — when running ads on YouTube.

Advertisers are keeping ChatGPT ad budgets tiny because OpenAI's conversion tracking is slow, patchy and short on demographic data, leaving brands unwilling to scale beyond test spend.

France's Competition Authority has notified formal charges to Canal+ over a suspected abuse of dominance in film financing and distribution.

Kantar Media has launched a retail-media-search monitoring tool and published an analysis of Amazon Search advertisers in France, with striking data on pure-play brands.

Antvoice and Stelleo have released the 2027 edition of their 'La French Alternative' adtech cartography, adding a new mapping of advertising AI providers.

French trading desk Gamned has shared early results from running ChatGPT advertising campaigns in France, reporting unusually low entry pricing.

AI video startup Runway has released an agent that can recreate an ad, spin out variations, localise it and publish approved versions to Meta, Google and TikTok.

Ad-industry dealmaker Michael Kassan has backed OptimizeGEO, a generative-engine-optimization platform valued at around $80M, as money flows into AI-era brand discovery.

Discord has launched a self-serve Ads Manager and a rewarded 'Video Quests' format, opening its platform to advertisers of all sizes.

UK brands spent £21.2bn on digital advertising in H1 2026, up 13%, with retail media the fastest-growing format, the IAB UK / MediaSense study found.

Radiocentre's 'Sound Profits' study argues that reallocating a slice of search and social spend into audio can add around £1m in profit at no extra cost.

Six marketing trends the team at Merx Marketing is watching for 2027 — from AI-assisted search to the rise of owned audiences — and what they mean for your business.

Germany's Payback has launched 'Payback Produkte', an in-app marketplace selling thousands of items, as the loyalty giant with 35 million users evolves from points scheme to commerce platform.

German email and cloud provider GMX has unveiled its first logo overhaul in more than 20 years, part of a United Internet rebrand that aims to sharpen its appeal as an advertising medium.

Indeed has launched 'Nos jobs ont besoin de vous', a campaign by 72andSunny arguing that recruitment stays a human endeavour even as AI transforms how candidates and employers meet.