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A quiet July terms update lets Google's AI generate targeting, ad copy and destinations on your behalf — and from September, Dynamic Search Ads start upgrading to AI Max automatically.

Ofcom's new Use of Age Assurance report shows real progress on online age checks — but tells social platforms the job is 'not done'. Here is why that reshapes audience targeting.

Dentsu, one of OpenAI's four UK launch partners for ads in ChatGPT, has teamed with Adthena to bring order to a volatile new auction where click prices swing by up to 278%.

Ofcom's draft Fraudulent Advertising Code would force major platforms to verify financial advertisers, ban scam accounts and run ad libraries. Here's what it means for legitimate brands.

Alphabet's Q2 2026 results show Google advertising up 14.5% and Search up 17% — proof that AI features are expanding queries, not killing them. Here's what UK marketers should do.

Nectar360 is the first UK retail media network to secure IAB Europe certification, a milestone for measurement standards. We explain why sta

Epsilon's new 'Brand Pages' let advertisers build richer, shoppable retail media storefronts with unified measurement — and feed the AI sear

A new ISBA survey of 200 UK advertisers finds 99% engaging with GenAI, yet 76% prioritise efficiency over effectiveness. The brands focused

A continuously updated guide to connected TV and streaming advertising in the UK — Netflix, broadcaster VOD, self-serve TV and the deals reshaping the living-room screen — with all our coverage.

Your continuously updated guide to how artificial intelligence is reshaping marketing in the UK — from AI ad tools to being found by AI search. Every Marketing Minute story on AI, in one place.

Meta has begun rolling out ads inside WhatsApp for the first time, placing Status ads and Promoted Channels in the Updates tab — a landmark moment for one of the last big ad-free apps.

New analysis of this year's Prime Day shows UK shoppers shifting spend away from big-ticket electronics toward groceries, beauty and everyday essentials — a behavioural signal brands can't afford to ignore.

Reddit's advertising revenue is climbing sharply as the platform leans into contextual targeting and high-intent communities — and a new search ads product is taking direct aim at budgets that usually flow to Google.

Netflix posted $12.6bn in second-quarter revenue and reaffirmed that its advertising business is on track to roughly double this year, cementing streaming's place in the media plan.

Comcast's self-serve Universal Ads platform has launched in the UK with Channel 4, ITV and Sky on board, promising to open premium TV and streaming advertising to small and medium-sized businesses.

Google's proposed Universal Commerce Protocol would let AI agents like ChatGPT and Copilot buy products directly — a potential turning point for how commerce works online.

Microsoft's Bing has added AI Visibility Insights to Webmaster Tools, helping brands understand how their content appears in AI-powered search — a sign of a new SEO frontier.

Instagram's new ‘Your Algorithm’ controls show users why content appears in their feed and let them shape their recommendations — with real implications for brands.

Google's rebuilt Asset Studio lets advertisers generate images and video from text prompts, promising to democratise ad creative — with human oversight still essential.

New data shows most Google searches now end without a click to any website, as AI answers keep users on the results page — a profound shift for search-reliant brands.