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The IAB UK's new Digital Dividend report says digital advertising could inject up to £242bn and create 1.2 million jobs by 2035 — if government backs skills, regulation and investment.

Accenture has launched Accenture Construct, a 5,000-strong global business chasing a $260bn market to reinvent how the world's capital projects are delivered — and it's a branded-house masterclass.

Germany's OVK has raised its 2026 forecast: digital advertising is set to grow 13.8% to nearly €9bn, with video overtaking to become the market's largest format.

Inside Devon's Point: WPP's 34,000 sq ft East London hub fuses virtual production, creator studios and AI — and it signals how brands will make content next.

TL;DR: WhatsApp reaches around three-quarters of UK adults, which makes it one of the most direct marketing channels a small business can own. Start free with the WhatsApp Business app, treat the channel as a conversation rather than a broadcast, and get explicit permission before you send anything promotional — because UK law treats a marketing WhatsApp much like a marketing email. Why WhatsApp belongs in your marketing mix Email gets ignored. Social posts get buried by the

Kantar Media's first read on France's streaming ad tiers: 376 advertisers, €226m gross, and banking-insurance — not FMCG — leading, with Groupama the biggest buyer. What it means for CTV planning.

Dyn and Ströer put AI-produced, regionally targeted Handball-Bundesliga highlights on digital street screens from 2026/27 — a glimpse of automated, contextual out-of-home.

Germany's media agencies say half of every ad euro will flow to three global platforms in 2026, in a €30bn market now ~69% digital — and warn of an AI-driven 'Zeitenwende'. Why advertisers should diversify.

Google Gemini teams up with The Sidemen on a five-video series produced by Arcade — a native creator play aimed at a young, AI-sceptical audience.

A YouGov survey of German decision-makers finds many expect AI-powered search to replace classic search engines for customer acquisition — a warning shot for SEO-dependent brands.

Instacart is using nostalgic icons like Shrek and Scooby-Doo to market its Clementine AI meal-planning assistant, wrapping unfamiliar technology in the warmth of childhood favourites.

Two-thirds of Americans game every week, yet gaming captures a tiny slice of ad budgets — an 'unstable equilibrium' that echoes connected TV's early years, industry leaders warned at IAB PlayFronts.

Gmail search now hands users an AI-summarised answer pulled from across their inbox. As AI reshaped web search, it's now reshaping the inbox — and email marketers need to pay attention.

France's leading property portal is running a reassurance-led brand campaign with Marcel while rolling out AI-powered, natural-language search — a two-track defence of relevance in an AI-disrupted category.

Meta is removing advertisers' ability to exclude specific placements, platforms and devices at the ad-set level — another push toward automation-first buying, and a fresh headache for brand safety.

Google is automatically moving legacy Search campaigns to AI Max, and there's no opt-out. Here's what advertisers gain in performance — and the control they quietly hand over.

Meta's new Ads AI Connectors let tools like Claude and ChatGPT plug straight into ad accounts to audit, build and edit campaigns. Agentic advertising just arrived at the world's biggest performance platform.

Rewe is expanding its retail-media partnership with The Trade Desk so that purchase-based audiences from its physical stores now supplement its existing online data.

A DMEXCO/Civey survey ahead of the 2026 show finds German marketers investing chiefly in technology and using AI mainly for efficiency gains, exposing a gap between AI hype and revenue impact.

Nielsen's August 2026 gross figures show Germany's ad market up just 0.9% to €2.39bn, with television down 4.9% while online, out-of-home and cinema grew.