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Global has unveiled ‘Billboards by Global’, a 4,500-panel out-of-home network reaching 43m Britons a fortnight — and it’s pitched squarely at data-led, measurable OOH.

Asda is adopting Amazon’s Retail Ad Service across its online grocery and George platforms — the first UK retailer to do so — as the retail-media land grab intensifies.

Google has made Search Console ‘platform properties’ global and shipped new Ads controls. The theme: measuring and managing a brand that now lives across other people’s platforms.

Snapchat has opened its Marketing API to external AI agents and brought its Indy agency partner programme to the UK — the latest platform to let software buy and manage ads.

The latest AA/WARC Expenditure Report shows UK ad spend hit £11.7bn in Q1 2026 (+9.3%). But TV’s 0.8% headline hides a split: linear flat, addressable up 15.5%.

New CEO Cindy Rose is dismantling WPP’s holding-company structure in an 18-month, £500m restructure called Elevate28. Here’s what it means for UK clients and talent.

Apple has updated its Advertising Services Terms, effective 28 July 2026, replacing wording that limited placements to its own apps and devices with language covering other platforms and web pages — the clearest sign yet that Apple Ads could go off-platform.

Online shopping reached 29.4% of all UK retail spending in June 2026 — the highest since April 2021 — as online values jumped 14.4%. E-commerce is re-accelerating, and budgets should follow.

Ofcom's Media Nations 2026 report finds Netflix is now the first-choice service for 26% of UK viewers versus the BBC's 25% — and YouTube on the TV set has doubled since 2022. What it means for media plans.

Meta's Q2 2026 advertising revenue rose 27% to $59.4bn, but the number UK marketers should watch is the 12% jump in price-per-ad. Here's what auction inflation means for your budgets.

LinkedIn says five or more ad variants lift CTR by 20%+, and has launched AI tools to make testing effortless. The principle is sound — but verify the platform's own numbers on your account first.

Asahi Super Dry's ‘Infinite Can’ takeover of Piccadilly Lights uses AI to generate 400+ unique designs that never repeat — a masterclass in using generative AI to amplify a human artist, not replace one.

Nielsen's new Ad Intel AI turns fragmented competitive ad data into a conversational, real-time engine — and its Model Context Protocol integration hints at where media intelligence is heading.

From 2 August 2026, the EU AI Act’s Article 50 requires AI chatbots and AI-generated content to be disclosed. UK brands running EU campaigns are in scope — here is a checklist.

Google is moving Local Services Ads into a pay-per-lead Performance Max campaign type from August 2026 and retiring the LSA dashboard. UK service firms need to prepare now.

A WARC and TikTok study of 400 marketers finds 88% now make more creative with AI but only 45% see better quality. The gap is about weak briefs, not weak tools.

OpenAI has scrapped its six-figure minimum and opened self-serve ChatGPT ads to any business, with the UK among its first expansion markets. Here is what it means for UK marketers — and why to temper the hype.

YouTube has launched its Shopping Affiliate Programme in the UK with M&S, Currys, Boots, Next and more — turning creator recommendations into a shoppable, auto-tagged storefront, even on the TV.

HubSpot has launched Agent Hub and a low-code Agent Builder in public beta, letting marketing teams assemble their own AI agents — no engineers required. Here is what it changes for lean teams.

Amazon has added News UK's Octave inventory — talkSPORT, Times Radio, Virgin Radio and more — to its demand-side platform, its fourth audio deal in 25 days as it chases an under-bought channel.