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Dunkin' unveiled a Marvel tie-in on 5 October, with an Avengers: Doomsday menu and collectibles priced $8.99-$24.99 launching 4 November ahead of the 18 December film.

Target's 2026 holiday campaign, previewed 20-21 October, builds a fictional Academy of Giftology led by D'Arcy Carden, backed by creators, OOH and up to 25% off toys for Circle members.

DoorDash launches its first-ever on-demand apparel partnership with Skims via a 13 October ad in which Kim Kardashian solves a last-minute wardrobe emergency with a single tap.

Steve Challouma, the former Birds Eye and Nomad Foods CMO with nearly 30 years in food, has joined The Compleat Food Group as its first chief growth officer as the business pushes toward GBP1.5bn.

Waitrose & Partners and Wonderhood Studios reposition the supermarket's at-home dine-in range as restaurant-quality, landing on a line built to own a whole occasion: 'It's not fine dining, it's fine Dine In.'

Coca-Cola UK has launched 'The Club', a free-rewards scheme built on its Superfan platform and relaunched Supercan Premier League range, as the battle for first-party drinks data heats up.

In-feed buying was a novelty a year ago. The latest Colissimo data shows it is becoming a habit, led by the young.

The telecoms giant is monetising something it has always owned: the footfall through hundreds of high-street shops.

AppLovin's BFCM analysis points to an unglamorous truth: the brands that refreshed creative weekly out-earned those that didn't, by a directional 23%.

McDonald's is reviving a 1986 Halloween icon and bolting it to Disney's villains — a collectible play that runs on nostalgia and IP at once.

Anthropologie's holiday push trades gift-shots for homecomings — an emotional bet backed by a creator series and a last-minute DoorDash delivery play.

The cash-and-carry giant has turned its depots into advertising real estate in eight weeks — and it is part of a much bigger Tesco land grab in retail media.

Nielsen data shows a rising German ad market in September, reshuffled at the top as Edeka retreats and rivals and global brands lean in.

The EHI Marketing Insights Report 2026 shows AI content creation is now routine for retailers, and that many worry it is flattening their brand voice.

A cult sandwich that has been on sale in Germany since 1989 is leaving the permanent menu, as McDonald's leans into rotating limited promotions.

The brewer wants choosing a pub to feel as effortless as picking your next box-set binge — and it is betting free pints will get you off the sofa.

Halloween is one of the easiest seasonal hooks for a small business — if you play to atmosphere and creativity rather than spend. Here's how to make it work on a shoestring.

Lindt is replacing top leaders amid soaring cocoa costs and softer sales — a high-stakes test of whether a premium brand can keep charging more when shoppers are counting every penny.

Lidl keeps milking its viral croissant with a Berlin pop-up travel agency and 600 croissant-shaped neck pillows, fronted by influencer Riton.

Adidas Originals and ASOS bring their fifth collaboration to a four-day Champs-Elysees pop-up, powered by a fast, data-led 'Test & React' model.